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Pardosi, Pardomuan
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Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Social Sciences Other

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The Impact of Augmented Reality on Consumer Engagement and Brand Loyalty Tunnufus, Zakiyya; Arifian, Dini; Furniawan, Furniawan; Suharna, Dede; Pardosi, Pardomuan
Journal Markcount Finance Vol. 2 No. 2 (2024)
Publisher : Yayasan Pendidikan Islam Daarut Thufulah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jmf.v2i2.1287

Abstract

In today's digital era, Augmented Reality (AR) technology is increasingly gaining attention as an innovative tool in marketing and consumer experience. AR offers interactive experiences that combine virtual elements with the real world, giving consumers new ways to interact with goods and brands. This study aims to determine how the use of augmented reality (AR) technology impacts consumer engagement and brand loyalty. Specifically, this research wants to know how interactive experiences with AR affect consumers' level of engagement with a brand and how much that engagement contributes to the formation of brand loyalty. This research was conducted using a quantitative approach and was designed as a survey. AR apps from various brands deploy questionnaires to collect data. The goal of this questionnaire is to measure consumer engagement, user experience with AR, and brand loyalty.  Studies show that the use of augmented reality (AR) significantly increases consumer engagement with brands. Consumers say that interactive and immersive AR experiences make them more interested in the goods and brands. The study found that augmented reality (AR) technology increases consumer engagement and brand loyalty.
A Systematic Literature Review on Dividend Policy: Theories, Determinants, and Firm Outcomes Sulistyowati, Tussi; Anwar, Khairil; Pardosi, Pardomuan
eScience Humanity Journal Vol 5 No 2 (2025): eSience Humanity vol 5.2. May 2025
Publisher : Asosiasi Ide Bahasa Kepri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37296/esci.v5i2.261

Abstract

This study conducted a qualitative systematic literature review (SLR) to critically evaluate recent research on dividend policy, focusing on publications from 2021 to 2025. Using the PRISMA guidelines, the review identified and organized literature into three key categories: theoretical foundations, determinants of dividend decisions, and the outcomes of dividend policy on firm performance. The study highlighted the use of major theories such as Agency Theory, the Cost of Equity Hypothesis, and Signaling Theory, which continue to shape the understanding of dividend behavior. It also examined various internal factors—such as profitability, liquidity, and corporate governance—and external influences, including macroeconomic conditions and Environmental, Social, and Governance (ESG) performance, as significant determinants of dividend decisions. The review found that dividend policies have a notable impact on firm profitability, market valuation, and investor perception, especially in periods of uncertainty. Additionally, the study recognized a growing interest in how ESG considerations influence payout strategies. Future research directions include exploring the integration of ESG metrics into dividend models, examining the role of economic cycles and financial crises (e.g., COVID-19), and assessing the implications of technological advancements and digital finance on dividend strategies and broader corporate governance frameworks.
Digital Labour In The Live Streaming Economy: A Thematic Literature Review Pardosi, Pardomuan; Sulistyowati, Tussi; Anwar, Khairil; Susilawati Anggraini, Leny; Jainuddin, Jainuddin
International Journal of Science and Environment (IJSE) Vol. 5 No. 3 (2025): August 2025
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijse.v5i3.105

Abstract

This article undertakes a systematic literature review using a qualitative descriptive method to synthesise existing evidence on digital labour in the live streaming economy. Data were retrieved from the Scopus database on 15 June 2025 using focused Boolean search terms related to digital labour, platform labour, and live streaming. Of 116 initial records, 29 articles published between 2020 and 2025 met the inclusion criteria and were screened based on PRISMA 2020 standards for methodological rigour.The results show that live streaming creators labour under unstable and typically exploitative conditions imposed by platform algorithms and managerial authority. Despite these tensions, creators demonstrate agency through building peer networks,leveraging authenticity,and using community-based strategies of negotiating sponsor and audience expectations. Brokerage strategies, family solidarity, and mutual support serve to cushion precarity and enable autonomy. These findings suggest that creator agency is not an outcome of platforms as such, but of creators' adaptive strategies and social resilience. This review contributes to a larger understanding of the ways in which digital labour is organized, experienced, and contested on live streaming platforms.
THE INFLUENCE OF LDR AND NPL ON THE PROFITABILITY OF RURAL BANKS: A SYSTEMATIC LITERATURE REVIEW (2021–2025) Anwar, Khairil; Pardosi, Pardomuan; Sulistyowati, Tussi; Maia, Fonseca de Jesus; Setiawan, Ervan
Ekonomica Sharia: Jurnal Pemikiran dan Pengembangan Ekonomi Syariah Vol 11 No 1 (2025): Jurnal Ekonomica Sharia : Jurnal Pemikiran dan Pengembangan Ekonomi Syariah - Ag
Publisher : Sekolah Tinggi Ekonomi dan Bisnis Syariah (STEBIS) Indo Global Mandiri Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36908/esha.v11i1.1566

Abstract

Profitability is a key indicator of the sustainability of Rural Banks (BPR), which play an important role in supporting local economies. This study systematically reviews the relationship between Loan to Deposit Ratio (LDR), Non-Performing Loans (NPL), and BPR profitability using a Systematic Literature Review (SLR) approach. Articles were selected from reputable international databases published between 2015 and 2024 based on topic relevance and empirical methodology. The findings reveal that LDR has a positive impact on profitability when managed proportionally, while NPL has a significant negative effect due to increased credit risk. Rural BPR face greater challenges compared to commercial banks because of limited asset diversification and dependence on micro-agricultural sectors. This study highlights the importance of risk management, adaptive regulation, and digitalization of banking services as strategies to enhance BPR performance, and provides theoretical and practical insights for policy and managerial development.
Filsafat Hukum Kritis atas Peran Hukum dalam Demonstrasi di Indonesia: Emansipasi atau Represi? Pardosi, Pardomuan; Anugrah Siregar, Wira; Triana, Yeni; Siswanto, Alen; Candra, Erikson H.; Feryanto Rahadian, Wiwid; Chandra Gunawan, Deddy
Indonesia of Journal Business Law Vol. 4 No. 2 (2025): IJBL - Artikel Riset Juli 2025
Publisher : Information Technology and Science (ITScience)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/ijbl.v4i2.6431

Abstract

Latar belakang: Penegakan hukum terhadap demonstrasi di Indonesia dalam beberapa tahun terakhir menunjukkan pola represif yang bertentangan dengan semangat demokrasi. Hukum yang semestinya menjamin kebebasan berekspresi justru kerap dijadikan legitimasi kekuasaan untuk membungkam kritik. Penelitian ini bertujuan mengkaji secara filosofis peran hukum dalam praktik kekuasaan negara terhadap demonstrasi, serta menelaah apakah hukum berfungsi sebagai alat emansipasi atau dominasi. Metode penelitian: Penelitian ini menggunakan pendekatan kualitatif dan studi kepustakaan kritis, didukung oleh analisis wacana, interpretasi teks hukum, serta kajian atas kasus-kasus represif yang terjadi dalam rentang tahun 2020–2025. Kerangka teoritis yang digunakan meliputi pemikiran Michel Foucault, Jürgen Habermas, dan Antonio Gramsci. Hasil penelitian: Hasil penelitian menunjukkan bahwa hukum dalam konteks demonstrasi di Indonesia lebih cenderung bersifat represif daripada emansipatoris. Hukum digunakan oleh negara untuk meredam protes sosial dan mengontrol wacana publik atas nama ketertiban dan keamanan. Kesimpulan: Kesimpulan dari penelitian ini adalah bahwa hukum di Indonesia tidak berdiri netral, melainkan beroperasi dalam struktur ideologis yang mendukung dominasi negara. Novelty dari penelitian ini terletak pada keberhasilan mengintegrasikan filsafat hukum kritis dengan studi konkret penegakan hukum, serta membongkar peran hukum sebagai alat hegemonik yang jarang dibahas secara eksplisit dalam studi hukum nasional.
Social Media Activism: The Rise of Digital Movements in the Global South Pardosi, Pardomuan; Muttaqim , Hakim; Sukrisno Sugeng , Irwin
Cognitionis Civitatis et Politicae Vol. 1 No. 6 (2024)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/politicae.v1i6.1542

Abstract

The proliferation of social media has revolutionized activism, particularly in Global South countries, where traditional forms of protest often face significant constraints. This research examines the rise of digital movements facilitated by social media platforms, focusing on how these tools empower marginalized communities and amplify their voices. The study aims to analyze the strategies employed by activists and the impact of social media on mobilization and advocacy efforts in these regions. A mixed-methods approach was utilized, combining quantitative surveys of social media users involved in activism with qualitative interviews of key activists and organizations. Data were collected from several Global South countries to provide a comprehensive understanding of the digital activism landscape. Findings indicate that social media not only enhances the visibility of social issues but also fosters community building and solidarity among diverse groups. Activists reported increased engagement and reach through digital platforms, which have allowed them to bypass traditional media gatekeepers. The research concludes that social media plays a pivotal role in the resurgence of activism in the Global South, enabling grassroots movements to flourish. While digital tools offer unprecedented opportunities for mobilization, challenges such as misinformation and state repression remain prevalent. This study highlights the need for ongoing research into the dynamics of digital activism, particularly in understanding how social media can be leveraged to sustain movements and promote social change in the Global South. The insights gained contribute to the broader discourse on the evolving nature of activism in the digital era.
Live Streaming as a Means of Communication in HR Management: Improving Interaction between Employees and Managers Pardosi, Pardomuan; Budiono, Eko; Irawan, Irawan; Anwar, Khairil
Journal of Multidisciplinary Sustainability Asean Vol. 1 No. 6 (2024)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/ijmsa.v1i6.1778

Abstract

Background. Effective communication between employees and managers is key to successful HR management. In the midst of technological developments, the use of live streaming has been identified as a new means that can improve interaction in internal company communication. This study aims to explore how live streaming can improve interaction between employees and managers in the context of HR management. Purpose. This study aims to analyze the impact of the use of live streaming on improving communication, employee engagement, and relationships between managers and employees in companies that implement this technology. The study also seeks to identify the benefits and challenges that companies face in implementing live streaming for internal communication. Method. This study uses a quantitative method with an experimental approach. The study sample consisted of employees and managers at several companies that had implemented live streaming in their internal communications. Data were collected through questionnaires and semi-structured interviews, which were then analyzed using descriptive statistics and thematic analysis. Results. The results showed that the use of live streaming significantly increased employee engagement in internal communication and strengthened the relationship between managers and employees. Employees feel more satisfied and connected, while managers report increased transparency and more effective direct interactions. This increased engagement also contributes to teamwork productivity and efficiency. Conclusion. The study concludes that live streaming can be an effective tool to improve communication in HR management, create openness, and strengthen interactions between employees and managers. The use of this technology can improve the communication culture in the company, increase employee engagement, and facilitate faster and more informed decision-making.
Co-Authors Anugrah Siregar, Wira Arifian, Dini Candra, Erikson H. Chandra Gunawan, Deddy Dede Suharna Eko Budiono Feryanto Rahadian, Wiwid Furniawan, Furniawan Irawan Irawan Jainuddin, Jainuddin Khairil Anwar Maia, Fonseca De Jesus Muttaqim , Hakim Setiawan, Ervan Siswanto, Alen Sukrisno Sugeng , Irwin Sulistyowati, Tussi Susilawati Anggraini, Leny Triana, Yeni Tunnufus, Zakiyya