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Nurfitriani, Devi
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Peran Humas dalam Pengelolaan Konten Media Sosial Instagram @RRI_Bogor Nurfitriani, Devi; Bachtiar, Willy
All Fields of Science Journal Liaison Academia and Sosiety Vol 5, No 2: Juni 2025 Part 2
Publisher : Lembaga Komunikasi dan Informasi Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58939/afosj-las.v5i2.1060

Abstract

Penelitian ini dilakukan untuk merespons kebutuhan yang semakin meningkat dari lembaga penyiaran publik dalam memanfaatkan media sosial sebagai strategi komunikasi digital yang sejalan dengan perilaku audiens saat ini. Tujuan dari penelitian ini adalah untuk mengkaji peran Humas dalam pengelolaan konten Instagram Reels @RRI_Bogor dalam membangun citra dan meningkatkan partisipasi publik. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan mengumpulkan data melalui wawancara dengan tim Humas serta melakukan observasi langsung selama praktik kerja di RRI Bogor. Temuan penelitian menunjukkan bahwa Humas RRI Bogor menerapkan empat model dari teori Manajemen Strategi Humas Grunig and Hunt, yaitu: persuasi melalui konten visual, penyampaian informasi yang jelas, penyesuaian konten berdasarkan respons audiens, dan pelibatan aktif audiens dalam proses pengembangan konten. Instagram Reels terbukti menjadi sarana yang efektif untuk menyebarkan informasi dengan cepat dan menarik, serta membangun komunikasi dua arah yang produktif. Kesimpulan dari penelitian ini menegaskan betapa pentingnya peran humas dalam menyesuaikan strategi komunikasi digital yang fleksibel agar tetap sesuai dengan tujuan lembaga. Penelitian ini bisa menjadi acuan bagi lembaga penyiaran publik lain dalam mengelola komunikasi di era digital.
Implementation System of Business Intelligence System In The Company Arribathi, Abdul Hamid; Maimunah, Maimunah; Nurfitriani, Devi
APTISI Transactions on Management (ATM) Vol 1 No 2 (2017): ATM (APTISI Transactions on Management)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (402.761 KB) | DOI: 10.33050/atm.v1i2.665

Abstract

This study aims to determine the stages that must be implemented in building a Business Intelligence System structured and appropriate in building Business Intelligence Systems in an organization, and understand the important aspects that must be considered for investment development Business Intelligence System is increasing. Business must be based on the conditions and needs of the organization in achieving the desired goals. If these conditions occur, then the decision-making process will be better and more accurate. The purpose of this study is to determine the important aspects that must be understood and prepared in using the Business Intelligence System in an organization. The method used is the explanation as well as the research library of several books, articles and other literature.
Co-Authors Abdul Hamid Arribathi Bachtiar, Willy Maimunah, Maimunah