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All Journal TIJAB (The International Journal of Applied Business) Tawazun: Jurnal Pendidikan Islam Aptisi Transactions on Management MEDIA BISNIS
Astuti, Sherly
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Crafting Unique Staycation Lodging Packages: Insights from Millennial Lifestyle Segmentation Astuti, Sherly; Atrisia, Marchela Indah
TIJAB (The International Journal of Applied Business) Vol. 8 No. 2 (2024): NOVEMBER 2024
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/tijab.v8.I2.2024.57741

Abstract

Background: In the post-pandemic landscape, the Tourism and Hospitality Industry, once a cornerstone of the Indonesian economy, experienced a significant downturn. This decline spurred the popularity of "staycations" as an alternative form of tourism among Indonesians. Understanding the perspectives of Indonesian millennial staycation travelers is essential for adapting to evolving travel trends and consumer preferences. Objective: This study aimed to investigate the viewpoints of Indonesian millennial staycation travelers using the Activity, Interests, and Opinion (AIO) model. By employing Lifestyle Segmentation, the overarching goal was to develop tailored Staycation Lodging Packages that cater to the unique interests and behaviors of this target demographic. Method: Exploratory Factor Analysis (EFA) was conducted to identify distinct lifestyle factors, followed by cluster analysis to unveil specific traveler clusters based on their preferences and behaviors. Results: The exploratory factor analysis revealed five distinct lifestyle factors: shopaholic orientation, adventure orientation, foodie orientation, leisure orientation, and cultural and social orientation. Subsequent cluster analysis identified three unique clusters: shopaholic, cultural and social types, leisure types, and foodie types. Each cluster exhibited distinct characteristics and preferences among staycation travelers across various lifestyles. Conclusion: The findings underscore the importance of understanding the diverse preferences and behaviors of Indonesian millennial staycation travelers. By tailoring Staycation Lodging Packages to accommodate these unique interests, businesses in the tourism industry can enhance their marketing strategies and better meet the needs of this burgeoning market segment. Keywords: Lifestyle Segmentation (AIO Model); Lodging Package; Millenial; Staycation; Tourism and Hospitality Industry
Spiritual intelligence in children within Islamic Educational Psychology: development, potential, and guidance Nurislamiah, Siti; Setyawati, Ariesta; Astuti, Sherly
TAWAZUN: Jurnal Pendidikan Islam Vol 18 No 1 (2025)
Publisher : Program Studi Magister Pendidikan Islam,Sekolah Pascasarjana Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/tawazun.v18i1.18323

Abstract

Spiritual intelligence plays a significant role in Islamic education by bridging the understanding of religious teachings, moral development, and self-awareness regarding the existence of God and humanity. This intelligence involves not only religious knowledge but also values such as empathy, compassion, and a sense of purpose that guide individuals in making ethical decisions and living with integrity. The study emphasizes the importance of spiritual intelligence in fostering well-rounded individuals by integrating intellectual, emotional, and spiritual components. It also highlights the interconnectedness of these aspects, which collectively shape a child’s overall development. The primary objective of this research is to examine the development and potential of spiritual intelligence in children from the perspective of Islamic educational psychology. The study employs a literature review with a qualitative approach, incorporating observations and scientific reasoning to explore this topic. The findings suggest that children's spiritual intelligence can be assessed through their abilities and potential, providing valuable insights into their unique characteristics and developmental needs, which can inform effective educational and parenting strategies. Abstrak Kecerdasan spiritual memainkan peran penting dalam pendidikan Islam dengan menghubungkan pemahaman ajaran agama, perkembangan moral, dan kesadaran diri terkait eksistensi Tuhan dan umat manusia. Kecerdasan ini melibatkan tidak hanya pengetahuan agama, tetapi juga nilai-nilai seperti empati, kasih sayang, dan rasa tujuan hidup yang membimbing individu dalam mengambil keputusan etis dan hidup dengan integritas. Studi ini menekankan pentingnya kecerdasan spiritual dalam membentuk individu yang seimbang dengan mengintegrasikan komponen intelektual, emosional, dan spiritual. Hal ini juga menyoroti keterkaitan antara ketiga aspek tersebut, yang secara kolektif membentuk perkembangan anak secara keseluruhan. Tujuan utama dari penelitian ini adalah untuk memeriksa perkembangan dan potensi kecerdasan spiritual pada anak-anak dari perspektif psikologi pendidikan Islam. Penelitian ini menggunakan tinjauan pustaka dengan pendekatan kualitatif, yang mencakup pengamatan dan penalaran ilmiah untuk menggali topik ini. Hasil penelitian menunjukkan bahwa kecerdasan spiritual anak dapat diukur melalui kemampuan dan potensi mereka, yang memberikan wawasan berharga mengenai karakteristik unik dan kebutuhan perkembangan mereka, yang dapat menjadi dasar bagi strategi pendidikan dan pengasuhan yang efektif.
Beyond The Brew: Crafting Kopi Kenangan Purchase Decisions Through Store Atmosphere, Promotions, And Service Quality Fatkar, Budiastuti; Zasafani, Deny; Atrisia, Marchela Indah; Astuti, Sherly
Media Bisnis Vol. 16 No. 1 (2024): Media Bisnis
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/mb.v16i1.2355

Abstract

The culinary business competition holds significant popularity among Indonesian individuals, particularly within the food and beverage industry. Coffee shops have been undergoing significant expansion and can now be found in numerous locations. One notable example of this growth is Kopi Kenangan, which has emerged as one of the largest coffee shop chains. The primary objective of this study is to examine the impact of store atmosphere, promotions, and service quality on consumer purchasing behaviour at the Curug branch of Kopi Kenangan in Tangerang City. The target group for this study comprises individuals who have engaged in transactions at the Curug Tangerang Branch of Kopi Kenangan between December 2022 and June 2023. This study employed a non-probability sampling approach, specifically utilising the incidental sampling technique. The overall sample size consisted of 125 respondents. This study employs the technique of multiple linear regression analysis, utilising the statistical software SPSS 26 for Windows. The findings of the study indicate that factors such as store atmosphere, promotions, and service quality have a partial and simultaneous impact on consumer purchase decisions. For those involved in the coffee industry, this study's managerial implications may be useful.
Analysis of Reading, Reference and Information Management on the Quality of Scientific Writing Zarlis, Muhammad; Astuti, Sherly; Salamuddin, Muhammad
APTISI Transactions on Management (ATM) Vol 2 No 1 (2018): ATM (APTISI Transactions on Management)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (208.899 KB) | DOI: 10.33050/atm.v2i1.782

Abstract

In education, for educational instruments scientific writing is a very important thing. It requires an information management skill, information management is a library search, which can be done through a computer and guided by the internet. It can also be through the quality of reading used as a reference for scientific writing. In addition, in producing a paper also must know the management of writing, not only required to pay attention to the rules of standard language, but also must be able to convey ideas and ideas well and meet scientific criteria, such as making a quote or reference list used. This paper was written with the aim of improving the quality of research through reading material, making notes and avoiding plagiarism, references using the Harvard system for journals, books, and articles. Management of citing articles either CD or internet, writing, editing, storing references electronically, writing bibliography, and quotations.
Co-Authors Atrisia, Marchela Indah Fatkar, Budiastuti Muhammad Zarlis, Muhammad Nurislamiah, Siti Salamuddin, Muhammad Setyawati, Ariesta Zasafani, Deny