Garuda - Garba Rujukan Digital

FLASH SALE DAN IMPULSE BUYING KONSUMEN E-COMMERCE PADA MASA PANDEMI COVID-19 Atrisia, Marchela Indah; Hendrayati, Heny
Journal of Business Management Education (JBME) Vol 6, No 2 (2021)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v6i2.38931

The Covid-19 pandemic has caused many losses in all sectors and various parties, both business actors and consumers. Due to restrictions from the government in reducing the transmission of Covid-19, some trade sectors have begun to switch from offline to digital. This makes transactions through e-commerce also increase sharply. One of the sales promotions that is often used by e-commerce platforms to increase sales is through a flash sale program. This study aims to see whether the flash sale program has an influence on impulse buying during the Covid-19 pandemic. Sampling was done through convenience sampling technique and got 119 respondents as a sample. The data analysis method used is validity test, reliability test, and simple linear regression analysis which is processed using SPSS 23. The results of the research conducted indicate that the flash sale program has an influence in increasing impulse buying.

Pelatihan Penulisan Artikel Ilmiah Untuk Dosen Dan Mahasiswa Kurniawati, Ria; Khusaini, Khusaini; Latuconsina, Hudaya; Atrisia, Marchela Indah
Jurnal Pengabdian kepada Masyarakat UBJ Vol. 6 No. 2 (2023): June 2023
Publisher : Lembaga Penelitian Pengabdian kepada Masyarakat dan Publikasi Universitas Bhayangkara Jakarta Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/k0fs4j26

The value added of a university is strongly influenced by the high or low number of studies. But unfortunately, the interest of lecturers and students in writing scientific articles is still low. This training activity aims to improve the research and publication skills of lecturers and students. This activity was attended by 134 participants consisting of lecturers and students. Methods of implementing activities include the stages of preparation, implementation, evaluation, and reporting. The training implementation technique is carried out online. The results of this training activity showed that the participants were quite satisfied with this activity. During the activity the participants actively participated in discussion activities. This activity is able to contribute to lecturers and students to improve the quality of research and scientific publications in Higher Education.

Social Media Marketing and Fashion Purchase Intention in Indonesia's Transitional Economy Atrisia, Marchela Indah; Syafawi, Lely; Sari, Nurmalla
Image : Jurnal Riset Manajemen Vol 11, No 1 (2023): Image : Jurnal Riset Manajemen
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.2023.003

The research set out to look at how social media marketing in the fashion business in Indonesia, a developing nation, affects consumers' propensity to make a purchase. This study surveyed 118 people in Indonesia using an online survey instrument. The proposed theoretical model was tested using Smart PLS and structural equation modeling (SEM). The bootstrapping method was used to test the hypotheses and the mediating roles of brand awareness and customer satisfaction. Despite the direct influence of social media marketing on purchase intention, brand awareness and customer satisfaction do not mediate the relationship between the two. This study contributes to the literature by shedding light on the impact of social media marketing on brand awareness, customer satisfaction, and purchase intention in transition economies, such as Indonesia. Findings from this study have practical applications because they can help marketers in a variety of contexts design social media marketing strategies that are more likely to be successful in reaching their intended audiences despite economic uncertainty.

Innovation of Instagram Use in Improving Business Performance of the Creative Industry in the Fashion Sub sector Hendrayati, Heny; Atrisia, Marchela Indah; Pinasthika, Azhyra Rana; Susanto, Perengki; Juniari, Rosa Prafitri
Jurnal Manajemen Industri dan Logistik Vol 6, No 2 (2022): page 177- 308
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v6i2.1090

This study aimed to find out an overview of the use of social media, especially Instagram in the Creative Fashion Industry in Bandung City and to determine the effect of innovative use of Instagram social media in improving business performance in the Creative Fashion Industry in the City of Bandung. The population was calculated based on the data on the number of clothing business actors registered in the SMEs assisted by the Department of Cooperatives and Small and Medium Enterprises (SMEs) in Bandung. Based on the results of simple correlation analysis, simple linear regression analysis, and hypothesis testing (T-test), it can be seen that the Social Media and Business Performance variables had a strong relationship and had a positive influence between the variables.

Innovation of Instagram Use in Improving Business Performance of the Creative Industry in the Fashion Sub sector Hendrayati, Heny; Atrisia, Marchela Indah; Pinasthika, Azhyra Rana; Susanto, Perengki; Juniari, Rosa Prafitri
Jurnal Manajemen Industri dan Logistik Vol. 6 No. 2 (2022): page 177- 308
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v6i2.1090

This study aimed to find out an overview of the use of social media, especially Instagram in the Creative Fashion Industry in Bandung City and to determine the effect of innovative use of Instagram social media in improving business performance in the Creative Fashion Industry in the City of Bandung. The population was calculated based on the data on the number of clothing business actors registered in the SMEs assisted by the Department of Cooperatives and Small and Medium Enterprises (SMEs) in Bandung. Based on the results of simple correlation analysis, simple linear regression analysis, and hypothesis testing (T-test), it can be seen that the Social Media and Business Performance variables had a strong relationship and had a positive influence between the variables.

Crafting Unique Staycation Lodging Packages: Insights from Millennial Lifestyle Segmentation Astuti, Sherly; Atrisia, Marchela Indah
TIJAB (The International Journal of Applied Business) Vol. 8 No. 2 (2024): NOVEMBER 2024
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/tijab.v8.I2.2024.57741

Background: In the post-pandemic landscape, the Tourism and Hospitality Industry, once a cornerstone of the Indonesian economy, experienced a significant downturn. This decline spurred the popularity of "staycations" as an alternative form of tourism among Indonesians. Understanding the perspectives of Indonesian millennial staycation travelers is essential for adapting to evolving travel trends and consumer preferences. Objective: This study aimed to investigate the viewpoints of Indonesian millennial staycation travelers using the Activity, Interests, and Opinion (AIO) model. By employing Lifestyle Segmentation, the overarching goal was to develop tailored Staycation Lodging Packages that cater to the unique interests and behaviors of this target demographic. Method: Exploratory Factor Analysis (EFA) was conducted to identify distinct lifestyle factors, followed by cluster analysis to unveil specific traveler clusters based on their preferences and behaviors. Results: The exploratory factor analysis revealed five distinct lifestyle factors: shopaholic orientation, adventure orientation, foodie orientation, leisure orientation, and cultural and social orientation. Subsequent cluster analysis identified three unique clusters: shopaholic, cultural and social types, leisure types, and foodie types. Each cluster exhibited distinct characteristics and preferences among staycation travelers across various lifestyles. Conclusion: The findings underscore the importance of understanding the diverse preferences and behaviors of Indonesian millennial staycation travelers. By tailoring Staycation Lodging Packages to accommodate these unique interests, businesses in the tourism industry can enhance their marketing strategies and better meet the needs of this burgeoning market segment. Keywords: Lifestyle Segmentation (AIO Model); Lodging Package; Millenial; Staycation; Tourism and Hospitality Industry

The influence of the environment on the implementation of good university governance in private universities in the city of Bandung Surachman, Eka; Hendrayati, Heny; Hendri, Meriza; Atrisia, Marchela Indah; Riza, Noviana
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 10, No 1 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243266

Good university government is related to the entire system that is formed starting from rights, processes and control, both inside and outside company management. This research aims to investigate the influence of the external and internal environment on the application of the principles of Good University Governance (GUG) and their implications for the quality of private universities (PU) in Bandung City. This study uses a quantitative approach with a research instrument in the form of a questionnaire designed to measure perceptions of external and internal environmental conditions, implementation of GUG, competitive strategies, and quality of PU. Data analysis was carried out by carrying out normality tests, data linearity tests, and SEM assumptions. The research results show that the external and internal environment has a significant influence on the implementation of GUG at PU Bandung. The findings of this research confirm that the external and internal environment plays an important role in implementing GUG at PU Bandung. Furthermore, the implementation of GUG has a positive impact on the overall quality of PU. By implementing GUG principles well, private universities can strengthen their competitive strategies and overall improve their quality in society.

Unlocking Peak Performance: Navigating Interpersonal Relationships, Work Facilities, and Work Procedures in the Tangerang City District Office Atrisia, Marchela Indah; Kartono; Ahmad Fadhlullah; Sherly Astuti
TIJAB (The International Journal of Applied Business) Vol. 9 No. 1 (2025): APRIL 2025
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/tijab.v9.I1.2025.56043

Background: Employee performance stands as a pivotal factor in bolstering the organization's vision and mission. However, at the Neglasari sub-district office in Tangerang City, several issues have been identified. These include ineffective communication and interaction among employees, insufficient work facilities and equipment, and the absence of clearly defined standard operating procedures (SOP). Such shortcomings can potentially undermine the consistency and quality of employee performance. Objective: The objective of this research endeavor is to assess the impact of work procedures, work facilities, and interpersonal relationships on employee performance within the Neglasari District office located in Tangerang City. Method: This is a quantitative study employing an associative methodology approach. The employed sampling methodology is probability sampling, specifically utilizing a questionnaire to conduct simple random sampling. Respondents for this survey comprised one hundred employees of the Neglasari subdistrict office. SPSS version 26 is utilized to process the data through multiple regression analysis. Results: Interpersonal relationships and work procedures were found to have a significant impact on employee performance, whereas work facilities did not demonstrate a positive correlation with employee performance. Conclusion: The results of concurrent experiments indicate that the variables of work procedures, work facilities, and interpersonal relationships have a substantial impact on employee performance. Keywords: Employee Performance; Interpersonal Relationships; Work Facilities; Work Procedures.

Beyond The Brew: Crafting Kopi Kenangan Purchase Decisions Through Store Atmosphere, Promotions, And Service Quality Fatkar, Budiastuti; Zasafani, Deny; Atrisia, Marchela Indah; Astuti, Sherly
Media Bisnis Vol. 16 No. 1 (2024): Media Bisnis
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/mb.v16i1.2355

The culinary business competition holds significant popularity among Indonesian individuals, particularly within the food and beverage industry. Coffee shops have been undergoing significant expansion and can now be found in numerous locations. One notable example of this growth is Kopi Kenangan, which has emerged as one of the largest coffee shop chains. The primary objective of this study is to examine the impact of store atmosphere, promotions, and service quality on consumer purchasing behaviour at the Curug branch of Kopi Kenangan in Tangerang City. The target group for this study comprises individuals who have engaged in transactions at the Curug Tangerang Branch of Kopi Kenangan between December 2022 and June 2023. This study employed a non-probability sampling approach, specifically utilising the incidental sampling technique. The overall sample size consisted of 125 respondents. This study employs the technique of multiple linear regression analysis, utilising the statistical software SPSS 26 for Windows. The findings of the study indicate that factors such as store atmosphere, promotions, and service quality have a partial and simultaneous impact on consumer purchase decisions. For those involved in the coffee industry, this study's managerial implications may be useful.

Pelatihan Penulisan Karya Tulis Ilmiah Bagi Guru dan Mahasiswa di Kota Tangerang Latuconsina, Hudaya; Atrisia, Marchela Indah; Khusaini, -; Kurniawati, Ria
ABDIMASKU : JURNAL PENGABDIAN MASYARAKAT Vol 6, No 2 (2023): Mei 2023
Publisher : LPPM UNIVERSITAS DIAN NUSWANTORO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/ja.v6i2.1049

Kegiatan pelatihan penulisan karya tulis ilmiah ini bertujuan untuk meningkatkan keterampilan riset dan publikasi para guru dan mahasiswa. Kegiatan ini diikuti 43 peserta yang terdiri dari para guru dan mahasiswa. Metode pelaksanaan kegiatan meliputi tahapan persiapan, pelaksanaan, evaluasi dan pelaporan. Sedangkan teknik pelaksanaan kegiatan pelatihan adalah secara daring. Hasil kegiatan pelatihan ini menunjukkan bahwa peserta merasa cukup puas dengan kegiatan pelatihan ini. Selama pelaksanaan kegiatan pengabdian kepada masyarakat, para guru dan mahasiswa konsisten mengikuti kegiatan dengan baik. Kegiatan ini memberikan kontribusi kepada para guru dan mahasiswa dalam meningkatkan pengetahuan, pemahaman, dan keterampilan dalam penulisan karya ilmiah. Selain itu, dengan diadakannya pelatihan ini diharapkan guru dapat melaksanakan kegiatan pembelajaran yang lebih berkualitas. Dengan demikian, perlu adanya pelatihan bagi guru dan mahasiswa agar dapat menuliskan hasil tersebut ke dalam karya ilmiah.

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