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Damayanti, Yosinta
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Implementasi Total Quality Management (TQM) Terhadap Kepuasan Nasabah Pada Perbankan Konvensional Bank Tabungan Negara (BTN) KCP Uin Sunan Ampel Surabaya Damayanti, Yosinta
Jurnal Manajemen dan Inovasi (MANOVA) Vol. 1 No. 2 (2018): Juli
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Islam Universitas Islam Negeri Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/manova.v1i2.349

Abstract

The current era of globalization requires companies to participate in global competition. It takes an insight orscience and technology to be able to make developments for the company and its resources in order to compete.Talking about globalization cannot be separated from the banking sector. The financial sector itself plays a veryimportant role in triggering the economic growth of a region. The contribution of the banking sector cannot beseparated from the support for the world of education, especially the cooperation between universities and thebanking sector to improve service to students. One way to achieve customer satisfaction is by providing value inthe form of the application of the Total Quality Management (TQM) method. The purpose of this study was toexplain the effect of Total Quality Management (TQM) on customer satisfaction in conventional banking at theState Savings Bank, KCP UIN Sunan Ampel, Surabaya. This research uses quantitative methods withdescriptive analysis and simple linear regression as a test of influence. The results of this study state that TotalQuality Management (TQM) can significantly and positively affect Customer Satisfaction.
Kajian Literatur Efektivitas Electronic Word Of Mouth (E-Wom) Dalam Meningkatkan Minat Beli Konsumen Di Sosial Media Damayanti, Yosinta
Jurnal Manajemen dan Inovasi (MANOVA) Vol. 2 No. 1 (2019): Januari
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Islam Universitas Islam Negeri Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/manova.v2i1.354

Abstract

Today the development of technology is very fast, especially in the field of marketing. One of the proof is the emergence of Electronic Word of Mouth or e-WOM which is the next development of Word of Mouth or WOM. E-WOM is a support facility of businessmen in providing perceptions of good value for customers on social media. E-WOM used as communication in the marketing field on social media is offered to increase consumer buying interest in the products offered. E-WOM contains shared messages by consumers that related to purchases products, and can be used as a medium for delivering information related to products, both in terms of quality, or in terms of service provided by the seller. A lot of the companies have successfully understood the power of electronic word of mouth (e-WOM) on social media, this can be seen from the proliferation of companies offering their products on social media by using e-WOM to provide good advice from the sale of products. The purpose of this research is to provide scientific development and insight related to the effectiveness of Electronic Word of Mouth (e-WOM) in increasing the purchase interest of consumers. The type of research used is descriptive qualitative with the study literature method. Overall, the results of this literature review can conclude that Electronic Word of Mouth (e-WOM) can increase purchase interest of consumers on social media. The results are supported by several studies that show e-WOM can increase purchase interest of the consumer on social media.
Pengaruh Implementasi Total Quality Management (TQM) terhadap Kepuasan Nasabah pada Perbankan Konvensional Bank Tabungan Negara (BTN) KCP UIN Sunan Ampel Surabaya Damayanti, Yosinta
Jurnal Manajemen dan Inovasi (MANOVA) Vol. 1 No. 2 (2018): Juli
Publisher : Management Department, Faculty of Islamic Economics and Business, Universitas Islam Negeri Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/manova.v1i2.349

Abstract

The current era of globalization requires companies to participate in global competition. It takes an insight orscience and technology to be able to make developments for the company and its resources in order to compete.Talking about globalization cannot be separated from the banking sector. The financial sector itself plays a veryimportant role in triggering the economic growth of a region. The contribution of the banking sector cannot beseparated from the support for the world of education, especially the cooperation between universities and thebanking sector to improve service to students. One way to achieve customer satisfaction is by providing value inthe form of the application of the Total Quality Management (TQM) method. The purpose of this study was toexplain the effect of Total Quality Management (TQM) on customer satisfaction in conventional banking at theState Savings Bank, KCP UIN Sunan Ampel, Surabaya. This research uses quantitative methods withdescriptive analysis and simple linear regression as a test of influence. The results of this study state that TotalQuality Management (TQM) can significantly and positively affect Customer Satisfaction.
Kajian Literatur Efektivitas Electronic Word of Mouth (E-WoM) dalam Meningkatkan Minat Beli Konsumen di Sosial Media Damayanti, Yosinta
Jurnal Manajemen dan Inovasi (MANOVA) Vol. 2 No. 1 (2019): Januari
Publisher : Management Department, Faculty of Islamic Economics and Business, Universitas Islam Negeri Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/manova.v2i1.354

Abstract

Today the development of technology is very fast, especially in the field of marketing. One of the proof is the emergence of Electronic Word of Mouth or e-WOM which is the next development of Word of Mouth or WOM. E-WOM is a support facility of businessmen in providing perceptions of good value for customers on social media. E-WOM used as communication in the marketing field on social media is offered to increase consumer buying interest in the products offered. E-WOM contains shared messages by consumers that related to purchases products, and can be used as a medium for delivering information related to products, both in terms of quality, or in terms of service provided by the seller. A lot of the companies have successfully understood the power of electronic word of mouth (e-WOM) on social media, this can be seen from the proliferation of companies offering their products on social media by using e-WOM to provide good advice from the sale of products. The purpose of this research is to provide scientific development and insight related to the effectiveness of Electronic Word of Mouth (e-WOM) in increasing the purchase interest of consumers. The type of research used is descriptive qualitative with the study literature method. Overall, the results of this literature review can conclude that Electronic Word of Mouth (e-WOM) can increase purchase interest of consumers on social media. The results are supported by several studies that show e-WOM can increase purchase interest of the consumer on social media.
Apakah Magang dan Mata Kuliah Kewirausahaan Mempengaruhi Keputusan Berkarir Mahasiswa? Maghfiroh, Rahma Ulfa; Tantriana, Deasy; Hamidah, Kuni Auliya; Damayanti, Yosinta; Laily, Zuhrotul
Jurnal Manajemen dan Inovasi (MANOVA) Vol. 6 No. 1 (2023): Januari
Publisher : Management Department, Faculty of Islamic Economics and Business, Universitas Islam Negeri Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/manova.v6i1.1243

Abstract

The main purpose of this research to get to analysis of internship and entrepeneurship course with organizational experience as moderating variables career decisions in management students at the State Islamic University of Sunan Ampel. This data collection from questionnaires conducted by alumni and students of the Management Study Program of the State Islamic University of Sunan Ampel Surabaya in the 2018 batch. Sampling was using a simple random sampling technique with a total sample of 111 respondents. In this case use partial least square analysis with the result from this data analysis showed that internship variable has a positive and significant effect on the career decision variable, entrepeneurship course variable has no influence on the career decision variable, organizational experince variable is not able to moderate the effect of internship variable on career decision variable, and organizational experience variable is not able moderate the effect of entrepreneurship course variable on career decision.
Co-Authors Hamidah, Kuni Auliya Laily, Zuhrotul Maghfiroh, Rahma Ulfa Tantriana, Deasy