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ANALISIS STRATEGI INTEGRATED MARKETING DAN ISLAMIC EXPERIENTIAL MARKETING PRODUK SIMPANAN KENCLENG KOPERASI SYARIAH DALAM UPAYA MENARIK MINAT ANGGOTA PADA KOPERASI SYARIAH (KOPSYAH) MANFAAT SURABAYA Tantriana, Deasy; Fauziah, Nujullah Hanif
el-Qist : Journal of Islamic Economics and Business (JIEB) Vol. 8 No. 1 (2018): eL-Qist
Publisher : Program Studi Ekonomi Syariah, Fakultas Ekonomi dan Bisnis Islam UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Tujuan penelitian ini adalah tentang strategi integrated marketing apa yang digunakan KOPSYAH Manfaat Surabaya dalam upaya menarik minat amggota, dan penerapan atau pelaksanaan islamic experiential marketing dalam produk simpanan syariah serta kendala-kendala apa saja dalam memasarkan produk simpanan di KOPSYAH Manfaat Surabaya. Hasil penelitian yang diperoleh adalah strategi integrated marketing yang digunakan oleh KOPSYAH Manfaat yaitu mengandalkan social media. Seperti, facebook, instagram, blog, tweeter, siaran radio islami. Dari semua aplikasi social media yang digunakan yang paling mudah direspon anggota yaitu facebook dan siaran radio islami. Dari situlah upaya-upaya untuk menarik anggota untuk bergabung dalam KOPSYAH Manfaat Surabaya. Dengan adanya produk baru yaitu produk KENCLENG yang lahir dari kegiatan pemberdayaan. Sampai saat ini kedua strategi marketing sangatlah direspon baik oleh masyarakat. Dengan bukti adanya peningkatan anggota dari tahun 2016 bulan Novermber sampai tahun 2017 sebesar 80% tingkat penambahan anggota untuk produk KENCLENG sendiri.

MAPPING THE GLOBAL RESEARCH ON COMPETITIVENESS AND INTERNATIONALIZATION FOR SMALL AND MEDIUM ENTERPRISES Tantriana, Deasy; Murwani, F. Danardana; Muchlish, Imam
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 4 No. 1 (2024): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v4i1.242

Develop a concept that enables proprietors of small and medium-sized enterprises (SMEs) to enter international markets more environmentally consciously, building upon the author's blueprint. A systematic literature review (SLR) investigates the complexity associated with the Internationalization of SMEs. The author complies with the following procedure: retrieve metadata from the top 35 papers tagged with the keywords internationalization, competitive advantage, and SMEs in Scopus (April 2024), sort the articles by citation count, and select reviews and SMEs as the focus of the discussion. Key players and determinants of competitive advantage for the Internationalization of SMEs are subsequently identified through bibliometric visualization and qualitative data analysis software (Biblioshiny, R Studio). The findings uncover the primary theories of Internationalization, prominent authors, reviews, and sources, and supplement Werner's determinant with several illustrative tables and graphs. The findings mentioned above demonstrate the growing significance of theories concerning competitive progress. Much work remains to be done regarding the Internationalization of small and medium-sized enterprises (SMEs), specifically about the factors contributing to a company's success in foreign markets and its establishment in the domestic market. For the future successful Internationalization of SMEs, a contribution to science is an update on pertinent topics and the identification of specific trends and gaps, including inter-theoretical integration, discourse variables, strategic fit versus opportunism, network theories concerning niche marketing, born-glocal strategies, and disruptive technologies

PEMBERDAYAAN EKONOMI PEREMPUAN KELOMPOK PENGAJIAN SENIN WAGE MELALUI PEMASARAN JILBAB ANAK BERBASIS STRATEGI E-COMMERCE DI DESA WONOREJO KECAMATAN SRENGAT KABUPATEN BLITAR Tantriana, Deasy; Dewi, Dian Candra
Journal Community Service Consortium Vol 3 No 1 (2023): Journal Community Service Consortium
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/consortium.v3i1.3653

Kelompok Pengajian Senin Wage di Desa Wonorejo Srengat Kabupaten Blitar merupakan komunitas atau kelompok pengajian putri yang berada di Desa Wonorejo Kecamatan Srengat Kabupaten Blitar. Kelompok pengajian ini didominasi 80% oleh wanita buruh jahit. Kelompok pengajian ini memiliki 30 orang anggota dan sebagian besar atau sebanyak 20 orang adalah buruh jahit. Uniknya semua buruh jahit ini merupakan ibu rumah tangga yang dalam pekerjaannya tidak meninggalkan peran utamanya dalam rumah tangga. Namun pesanan jahitan tidak rutin dan hanya ada pada waktu tertentu saja, misalnya pada momen Idul Fitri dan masuk sekolah. Hal ini menyebabkan waktu yang mereka miliki tidak produktif, dan banyak menganggur sedangkan mereka memiliki kemampuan untuk lebih sukses sehingga tujuan pengabdian ini adalah mengembangkan strategi e-commerce pemasaran jilbab anak berbasis kelompok Pengajian Senin Wage di Desa Wonorejo, pendekatan ABCD merupakan pendekatan yang mengarah pada pemahaman dan internalisasi aset, potensi, kekuatan, dan pendayagunaannya secara mandiri dan maksimal. Asset adalah segala sesuatu yang berharga, bernilai sebagai kekayaan, atau perbendaharaan. Segala yang bernilai tersebut memiliki guna untuk memenuhi kebutuhan. Pelaksanaan kegiatan diselenggarakan dengan mengadakan pelatihan e-commerce dalam pemasaran jilbab anak yang telah dibuat, serta dengan memberikan pendampingan dalam pelaksanaannya sehingga ke depan bisa terbentuk unit usaha pada pengajian ini.

Apakah Magang dan Mata Kuliah Kewirausahaan Mempengaruhi Keputusan Berkarir Mahasiswa? Maghfiroh, Rahma Ulfa; Tantriana, Deasy; Hamidah, Kuni Auliya; Damayanti, Yosinta; Laily, Zuhrotul
Jurnal Manajemen dan Inovasi (MANOVA) Vol. 6 No. 1 (2023): Januari
Publisher : Management Department, Faculty of Islamic Economics and Business, Universitas Islam Negeri Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/manova.v6i1.1243

The main purpose of this research to get to analysis of internship and entrepeneurship course with organizational experience as moderating variables career decisions in management students at the State Islamic University of Sunan Ampel. This data collection from questionnaires conducted by alumni and students of the Management Study Program of the State Islamic University of Sunan Ampel Surabaya in the 2018 batch. Sampling was using a simple random sampling technique with a total sample of 111 respondents. In this case use partial least square analysis with the result from this data analysis showed that internship variable has a positive and significant effect on the career decision variable, entrepeneurship course variable has no influence on the career decision variable, organizational experince variable is not able to moderate the effect of internship variable on career decision variable, and organizational experience variable is not able moderate the effect of entrepreneurship course variable on career decision.

Rekonstruksi Manajemen Pengelolaan Pesantren Berbasis Social Entrepreneurship untuk Mendorong Kemandirian Pesantren (Studi Kasus Pondok Pesantren Sidogiri) Setiawati, Riska Ayu; Tantriana, Deasy
Jurnal Manajemen dan Inovasi (MANOVA) Vol. 7 No. 1 (2024): January
Publisher : Management Department, Faculty of Islamic Economics and Business, Universitas Islam Negeri Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/manova.v7i1.1634

Pondok Pesatren are the oldest traditional educational institutions in transferring Islamic values to Indonesia. So when we see how the Salafiyah Islamic Boarding School Sidogiri Pasuruan, East Java, which is very consistent with its traditional pesantren education, was able to develop a modern business within the cooperative space of the Sidogiri Islamic Boarding School, and has even established three subsidiary companies within it, namely: PT. Sidogiri Mitra Utama, PT Sidogiri Mandiri Utama, PT. Sidogiri Pandu Utama. Based on the reality above, researchers want to understand the processing of Pondok Pesatrenin encouraging independence. This research intends to find answers regarding: first, how are the efforts to manage the Sidogiri Islamic Boarding School so that it can become an economically independent Islamic boarding school; second, how is the business analysis of the Sidogiri Islamic Boarding School Canvas Model. Based on its character, a qualitative approach was used in this study, through Peter L Barger's social construction theory analysis framework, while the research data was obtained from various sources through in-depth interviews, participant observation or observation, field notes. (fieldnotes) and documentation. This research resulted in the following results; the efforts of the Sidogiri Islamic Boarding School to reconstruct its management so that it can become an economically independent Islamic boarding school is carried out by running a business professionally. With the support of human resources for students who have good morals and a good work ethic, the management of the school unit. In the business model canvas of the Sidogori Islamic Boarding School, from all elements it is very clear that alumni play a very important role in expanding channels and customer relationships. SWOT analysis of social entrepreneurship-based Pondok Pesantren management at Pondok Pesantren Sidogiri can formulate future strategies for business management that will run well in the future One of the strategies proposed based on the SWOT analysis carried out is, open branches in various strategic locations, not only around the Pondok Pesantren Sidogiri.

Enhancing the Performance of Pesantren-Based Business Units through Entrepreneurial Orientation: The Mediating Role of Competitive Advantage Tantriana, Deasy; Bramayudha, Airlangga
Jurnal Manajemen dan Inovasi (MANOVA) Vol. 8 No. 2 (2025): July
Publisher : Management Department, Faculty of Islamic Economics and Business, Universitas Islam Negeri Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/manova.v8i2.2168

Objective – This research examines the influence of entrepreneurs' orientation, competitive advantages, and SME performance. Design/methodology/approach – With the assistance of AMOS software, the data analysis involved the creation of measurement and structural models utilising the structural equation modelling technique. Data samples were subsequently bootstrapped utilising 250 samples to assess the indirect effect of entrepreneurial orientation on the performance of SMEs via competitive advantage. Findings – The results of this study indicate that competitive advantage plays a mediating role in the relationship between entrepreneurial orientation and the performance of SMEs, specifically regarding both firm growth and personal wealth performance metrics. This study has enhanced the current body of work by offering evidence regarding utilizing personal wealth as an indicator of SMEs’ performance.. Research limitations/implications – This research was only conducted in Indonesia specializing on bussines unit pesantren. As a recommendation, the author suggests further study in the same context of object. Researchers also suggest that further research can explore other constructs that can influence the perfomance of SME. Practical implications – The results of this study are anticipated to provoke discussion over the suitability of personal wealth as an indicator of SME performance. These findings are anticipated to serve as a foundation for subsequent research. Originality/value – This research examines the impact of greenwashing on the relationship between entrepreneurs' orientation, competitive advantages, and SME performance. This research also provides insight how SME perfomance specially on business unit pesantren

ANALISIS STRATEGI INTEGRATED MARKETING DAN ISLAMIC EXPERIENTIAL MARKETING PRODUK SIMPANAN KENCLENG KOPERASI SYARIAH DALAM UPAYA MENARIK MINAT ANGGOTA PADA KOPERASI SYARIAH (KOPSYAH) MANFAAT SURABAYA Tantriana, Deasy; Fauziah, Nujullah Hanif
El-Qist: Journal of Islamic Economics and Business (JIEB) Vol. 8 No. 1 (2018): April
Publisher : Islamic Economics Department, Faculty of Islamic Economics and Business, Sunan Ampel State Islamic University, Surabaya Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/elqist.2018.8.1.1565-1576

Tujuan penelitian ini adalah tentang strategi integrated marketing apa yang digunakan KOPSYAH Manfaat Surabaya dalam upaya menarik minat amggota, dan penerapan atau pelaksanaan islamic experiential marketing dalam produk simpanan syariah serta kendala-kendala apa saja dalam memasarkan produk simpanan di KOPSYAH Manfaat Surabaya. Hasil penelitian yang diperoleh adalah strategi integrated marketing yang digunakan oleh KOPSYAH Manfaat yaitu mengandalkan social media. Seperti, facebook, instagram, blog, tweeter, siaran radio islami. Dari semua aplikasi social media yang digunakan yang paling mudah direspon anggota yaitu facebook dan siaran radio islami. Dari situlah upaya-upaya untuk menarik anggota untuk bergabung dalam KOPSYAH Manfaat Surabaya. Dengan adanya produk baru yaitu produk KENCLENG yang lahir dari kegiatan pemberdayaan. Sampai saat ini kedua strategi marketing sangatlah direspon baik oleh masyarakat. Dengan bukti adanya peningkatan anggota dari tahun 2016 bulan Novermber sampai tahun 2017 sebesar 80% tingkat penambahan anggota untuk produk KENCLENG sendiri.

Orientasi Kewirausahaan dan Keunggulan Kompetitif sebagai Faktor Pendorong Kinerja Usaha Mikro Kecil Menengah (UMKM) di Kota Surabaya: Entrepreneurship Orientation and Competitive Advantage as a Driving Factor for the Performance of Micro, Small and Medium Enterprises (MSMEs) in the City of Surabaya Ramadanti, Firda Gangsar; Tantriana, Deasy; Putranto, Hanafi Adi; Samsuri, Andriani; Saifuddin, Muchammad
EKOMABIS: Jurnal Ekonomi Manajemen Bisnis Vol. 5 No. 01 (2024): Ekomabis Edisi Januari 2024
Publisher : LPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/ekomabis.v5i01.865

Orientasi kewirausahaan, kapabilitas dinamik, dan keunggulan kompetitif telah menjadi subjek penelitian yang menarik berkaitan dengan Usaha Mikro Kecil dan Menengah (UMKM) dalam menghadapi ketidakpastian lingkungan eksternal. Implementasi dari ketiga variabel tersebut diharapkan mampu mendorong kinerja UMKM ke tingkat yang lebih tinggi. Dengan menggunakan perhitungan cluster random sampling, diperoleh jumlah sampel dalam penelitian ini sebanyak 248 responden UMKM Binaan Kota Surabaya. Untuk menguji instrumen dan hipotesis, peneliti menggunakan analisis Structural Equation Modeling (SEM) yang berbasis varians yaitu Partial Least Square (PLS) versi 3.2.9. Hasil penelitian ini menunjukkan bahwa kapabilitas dinamik dan keunggulan kompetitif tidak memediasi hubungan antara orientasi kewirausahaan dan kinerja UMKM di Kota Surabaya. Entrepreneurial orientation, dynamic capabilities, and competitive advantage have become interesting research subjects relating to Micro, Small and Medium Enterprises (MSMEs) in facing external environmental uncertainty. The implementation of these three variables is expected to be able to push MSME performance to a higher level. By using cluster random sampling calculations, the number of samples in this study was 248 respondents from Surabaya City-assisted MSMEs. To test the instruments and hypotheses, researchers used variance-based Structural Equation Modeling (SEM) analysis, namely Partial Least Square (PLS) version 3.2.9. The results of this research indicate that dynamic capability and competitive advantage do not mediate the relationship between entrepreneurial orientation and MSME performance in the city of Surabaya.

Analisa Pemilihan E Commerce Dalam Pembelian Produk Virtual Pada Komunitas Mobile Legend Tantriana, Deasy; Susilowati, Susilowati
Manajemen dan Kewirausahaan Vol. 4 No. 2 (2023): Manajemen dan Kewirausahaan
Publisher : Manajemen FEB Unima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/mk.v4i2.8187

Penelitian nbsp; ini nbsp; bertujuan nbsp; untuk nbsp; mengetahui nbsp; besarnya nbsp; pengaruh nbsp; Perfomance expectacy Effort Expectancy Facilitating Conditition Price Value Hedonic Motivation Habit Behavioral Intenttion Responden ialah 100 pekerja gamer yang tergabung dalam komunitas mobile legend nbsp; di nbsp; Indonesia nbsp; yang nbsp; diambil nbsp; secara probability nbsp; sampling nbsp; Metode analisis nbsp; data nbsp; yang nbsp; dipakai nbsp; ialah nbsp; PLS SEM nbsp; Hasil nbsp; penelitian nbsp; menemukan effort expectancy Hedonic motivation dan social influence tidak berpengaruh Behavior Intention dan variable lainya berpengaruh secara signifikan Hasil penelitian diharapkan dapat berkontribusi nbsp; pengembangan nbsp;referensi terkait teori UTAUT2

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