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488 Pengaruh Electronic Word Of Mouth (E-Wom) Dan Viral Marketing Terhadap Minat Beli Konsumen Pawon Steak Pangkalpinang Wulandari, Elisa; Sumar; Altin, Darus
Cebong Journal Vol. 3 No. 1 (2023): Nov: Green dan Blue Economy
Publisher : IHSA Institute

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This study aims to identify and analyze studies on EWOM (Electronic Word Of Mouth), Viral Marketing, and buying interest, This research method uses descriptive research. The method used is quantitative method. The number of samples in this study were 96 respondents using a simple random sampling technique. The analysis model used is multiple linear regression analysis. This result showed that the Pawon Steak Pangkalpinang was in the good category. The results of multiple regression analysis testing showed positive result for all existing variables. While the t test and f test show that the EWOM (Electronic Word Of Mouth) and Viral Marketing variables have a positive and significant effect on buying interest in Pawon Steak Pangkalpinang

BAIK DAN BURUK SERTA POKOK-POKOK KEUTAMAAN AKHLAK Harahap, Hendra Asri; Habibah, Elia Nur; Wulandari, Elisa; Abidin, Jaenal; Saefina, Khaila Najwa; Sitika, Achmad Junaedi
Al-Muaddib : Jurnal Ilmu-Ilmu Sosial & Keislaman Vol 8, No 2 (2023): Al-Muaddib : Jurnal Ilmu-Ilmu Sosial & Keislaman
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/muaddib.v8i2.325-330

Good and bad are simple because they have meanings that indicate a situation. The meaning of good and bad can also be understood generally and naturally so that it is considered a normal thing, but behind that the words good and bad have a very broad meaning. In Arabic, good is khair. Good can also be said to be something that has reached perfection and can also be said to be something that gives rise to feelings of joy, satisfaction, harmony and so on. On the other hand, bad actions are the opposite of good things, humans can be said to be good when they do not do bad things. Good and bad have a measure to be able to judge human actions. And there are also schools of thought about good and bad such as hedonism, naturalism, vitalism, eudemonism, utilitarianism and deontology. This is the basis for humans to always do good and avoid evil in everyday lifeKeyword : Good and bad, size, flow of thought

Determinant of Job Satisfaction and Job Performance among Staff of An Islamic Banks Wulandari, Elisa; Adiba, Elfira Maya; Septiana, Nurul Izzati
Journal of Islamic Economic Laws Vol 6, No 2 July 2023
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/jisel.v6i2.21476

Human resources in a company is a valuable asset that needs attention to achieve maximum performance so that company goals are achieved. Satisfied employees will affect their performance. There is still a lack of research on the relationship between internal and external factors and job satisfaction and human resource performance, particularly regarding the current popular topic of work-life balance and what young employees want from their jobs. This study aims to determine the effect of Islamic leadership, Islamic work environment, Islamic work motivation, and work-life balance on employee satisfaction and performance at Islamic banks. This study used a quantitative approach with a sampling, namely simple random sampling. The number of samples in this study was 41 respondents. Data analysis techniques use SEM-PLS using SmartPLS to manage data. The results showed that Islamic leadership variables greatly influence employee job satisfaction, work environment variables, work-life balance, and work motivation have a small influence on job satisfaction. In contrast, job satisfaction variables have a large influence on employee performance. The findings of this study are anticipated to be an assessment of Islamic bank stakeholders' attention to their human resources to maximize job satisfaction and performance and hasten the achievement of the company's objectives. The construction of a supportive Islamic workplace environment and work-life balance are issues that require consideration to promote employee satisfaction and performance.

BAIK DAN BURUK SERTA POKOK-POKOK KEUTAMAAN AKHLAK Harahap, Hendra Asri; Habibah, Elia Nur; Wulandari, Elisa; Abidin, Jaenal; Saefina, Khaila Najwa; Sitika, Achmad Junaedi
Al-Muaddib : Jurnal Ilmu-Ilmu Sosial & Keislaman Vol 8, No 2 (2023): Al-Muaddib : Jurnal Ilmu-Ilmu Sosial & Keislaman
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/muaddib.v8i2.325-330

Good and bad are simple because they have meanings that indicate a situation. The meaning of good and bad can also be understood generally and naturally so that it is considered a normal thing, but behind that the words good and bad have a very broad meaning. In Arabic, good is khair. Good can also be said to be something that has reached perfection and can also be said to be something that gives rise to feelings of joy, satisfaction, harmony and so on. On the other hand, bad actions are the opposite of good things, humans can be said to be good when they do not do bad things. Good and bad have a measure to be able to judge human actions. And there are also schools of thought about good and bad such as hedonism, naturalism, vitalism, eudemonism, utilitarianism and deontology. This is the basis for humans to always do good and avoid evil in everyday lifeKeyword : Good and bad, size, flow of thought

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