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All Journal Asian Management and Business Review Journal of Management and Business Insight
Salleh, Fauzilah
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Antecedents of stream services purchase decision Anggraini, Sinta Putri; Kusmantini, Titik; Salleh, Fauzilah
Journal of Management and Business Insight Vol. 1 No. 2 (2023)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/jombi.v1i2.702

Abstract

Purpose-Consumer decisions in choosing and buying a product are influenced by various internal and external factors. These factors can encourage or even reduce consumers’ intention to buy a desired product. This study chose brand image, brand image, and electronic word-of-mouth factors as determinants of consumer decisions to buy a product. Design/Methodology/Approach-This study chose consumers or users of Netflix streaming services in Yogyakarta as the respondents. The respondents used in this study were 130 respondents. The data obtained were processed using SPSS statistical tools to test the validity, reliability, and hypotheses. Findings-This study proves that brand image, brand trust, and electronic word-of-mouth have a positive influence on consumers’ purchase decisions. With these results, it can be seen that to encourage consumers to make purchases, there needs to be a positive image of the products offered, thus affecting consumer confidence in buying these products. These three aspects have been achieved, and consumers will influence other consumers to make purchases: in other words, electronic word-of-mouth affects purchasing decisions. Research limitations/implications- Consumer purchasing decisions in this study are influenced by brand image, brand trust, and electronic word-of-mouth. These three factors have been shown to have positive influences. That is, to encourage consumers to make product purchases, the image of the product and the trust of consumers must be maintained so that consumers remain encouraged to make purchases. When the image and trust are well maintained, consumers do not hesitate to influence other consumers to buy the product, so that electronic word-of-mouth can be achieved. Originality/value-This study discusses consumer behavior in terms of purchasing decisions regarding Netflix streaming services in Yogyakarta. Similar studies have been conducted using different variables and objects.
Knowledge sharing and sustainable competitive advantage: Mediating role of innovation culture and MSMEs business performance Ratulian, Meyna Cinta; Sabihaini, Sabihaini; Salleh, Fauzilah; Prasetio, Januar Eko
Asian Management and Business Review Volume 4 Issue 2, 2024
Publisher : Master of Management, Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AMBR.vol4.iss2.art12

Abstract

This research aims to investigate how business performance (BP) and innovation culture (IC) mediate the relationship between knowledge sharing (KS) and sustainable competitive advantage (SCA) of MSMEs operating in Yogyakarta, Indonesia. The survey method was employed to gather the necessary data for this research. The population and sample consisted of 50 MSMEs. The unit of analysis in this study is the MSMEs fashionpreneur Jogja Fashion Dunia Incubation Program, which is represented by the owner and manager, who also serves as the respondent. The analysis method employed in this research is Partial Least Squares (PLS) using SmatPLS 4 software. The investigation results demonstrate that knowledge sharing has a significant impact on both the innovation culture and long-term competitive advantage. Additionally, the study reveals that the innovation culture significantly influences business performance and lasting competitive advantage. However, it is worth noting that business performance does not have a noticeable effect on sustainable competitive advantage. Furthermore, the study indicates that the relationship between knowledge sharing and sustainable competitive advantage is mediated by the innovation culture. On the other hand, when business performance acts as a mediator, the effect of the innovation culture and knowledge sharing on competitive advantage is indiscernible. To create exceptional customer value, policymakers and MSME management must showcase a firm dedication to innovation and connect it to supply chain agility, also known as SCA. Ultimately, this will result in comprehensive and enduring business performance.
Co-Authors Anggraini, Sinta Putri Prasetio, Januar Eko Ratulian, Meyna Cinta Sabihaini Sabihaini Titik Kusmantini