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All Journal Jurnal Minds: Manajemen Ide dan Inspirasi Journal of Management and Business Insight
Anggraini, Sinta Putri
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Antecedents of stream services purchase decision Anggraini, Sinta Putri; Kusmantini, Titik; Salleh, Fauzilah
Journal of Management and Business Insight Vol. 1 No. 2 (2023)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/jombi.v1i2.702

Abstract

Purpose-Consumer decisions in choosing and buying a product are influenced by various internal and external factors. These factors can encourage or even reduce consumers’ intention to buy a desired product. This study chose brand image, brand image, and electronic word-of-mouth factors as determinants of consumer decisions to buy a product. Design/Methodology/Approach-This study chose consumers or users of Netflix streaming services in Yogyakarta as the respondents. The respondents used in this study were 130 respondents. The data obtained were processed using SPSS statistical tools to test the validity, reliability, and hypotheses. Findings-This study proves that brand image, brand trust, and electronic word-of-mouth have a positive influence on consumers’ purchase decisions. With these results, it can be seen that to encourage consumers to make purchases, there needs to be a positive image of the products offered, thus affecting consumer confidence in buying these products. These three aspects have been achieved, and consumers will influence other consumers to make purchases: in other words, electronic word-of-mouth affects purchasing decisions. Research limitations/implications- Consumer purchasing decisions in this study are influenced by brand image, brand trust, and electronic word-of-mouth. These three factors have been shown to have positive influences. That is, to encourage consumers to make product purchases, the image of the product and the trust of consumers must be maintained so that consumers remain encouraged to make purchases. When the image and trust are well maintained, consumers do not hesitate to influence other consumers to buy the product, so that electronic word-of-mouth can be achieved. Originality/value-This study discusses consumer behavior in terms of purchasing decisions regarding Netflix streaming services in Yogyakarta. Similar studies have been conducted using different variables and objects.
Green Finance and Financial Innovation on Business Sustainability: The Role of Green Innovation Kusuma, Desta Rizky; Hidayat, Taufik; Anggraini, Sinta Putri
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 12 No 2 (2025): December
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v12i2.56897

Abstract

This study examines the influence of green finance and financial innovation on business sustainability, with green innovation positioned as a mediating factor in the banking sector of Yogyakarta. The paper advances innovation studies by demonstrating the asymmetric role of green finance and financial innovation in driving sustainability, highlighting how innovation in finance—not merely funding—becomes a decisive lever for sustainable outcomes. Employing a quantitative approach with path analysis, data from 352 respondents were analyzed using Smart PLS 4.0. Findings reveal that while green finance significantly affects business sustainability, it fails to directly stimulate green innovation. In contrast, financial innovation significantly drives both green innovation and sustainability, with partial mediation evident. These insights challenge conventional assumptions that financing alone catalyzes green innovation, underscoring the need for deeper institutional creativity in financial practices. For managers, the study stresses aligning financial innovation with sustainability strategies to accelerate sustainable development goals.
Co-Authors Desta Rizky Kusuma, Desta Rizky Salleh, Fauzilah Taufik Hidayat Titik Kusmantini