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International Marketing Management: PT. Sampoerna Tbk Laksono, Abdi Suryo; Marcel, Marcel; Kee, Daisy Mui Hung; Mengjiao, Liu; Fang, Loh Yi; Yi, Low Xin; Zein, M. I. Mahavira
International Journal of Applied Business and International Management Vol 5, No 1 (2020): April 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v5i1.771

Abstract

The announcement of the cigarette excise tax increase made on September 13, 2019 was very surprising, but Sampoerna respected the President's decision. At present, Sampoerna is working to determine how to manage the impact of the increase. While waiting for the details of the excise tax policy to be officially released, Sampoerna intends to submit two recommendations to the Government to support the continuation of employment.