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Santoso, Erica Delia
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Economics, Econometrics & Finance

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BENARKAH IKLAN ONLINE EFEKTIF UNTUK DIGUNAKAN DALAM PROMOSI PERUSAHAAN Santoso, Erica Delia; Larasati, Novia
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 13 No 1 (2019): Jurnal Ilmiah Bisnis dan Ekonomi Asia
Publisher : LP2M Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32812/jibeka.v13i1.99

Abstract

At this time technology is growing well, so that the existing technology becomes sophisticated. Sophisticated technology can be utilized to conduct marketing activities such as promotional activities like promotional products via the internet (online advertising). The development of online advertising in Indonesia is currently growing rapidly, so when opening the internet, online advertising is always appear. Too much online ads that appear not necessarily make the internet media as the right media. Online advertising can be said to be ineffective because based on research states that people avoid advertising because it interferes with the main purpose when accessing the internet. However, on the other hand online advertising can be said to be effective because of its wide range, it can determine segmentation, and need low budget. Therefore, this topic needs to be examined more deeply to see if online advertising is really effective or not.
Co-Authors Larasati, Novia