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All Journal Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) IAIC Transactions on Sustainable Digital Innovation (ITSDI)
Alwarits, Naufal Fadhil
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Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Education Electrical & Electronics Engineering Library & Information Science Materials Science & Nanotechnology Social Sciences

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Design of Expert System Application for Android-Based DSLR Camera Damage Diagnosis Wulandari, Ria; Jonas, Dendy; Alwarits, Naufal Fadhil
IAIC Transactions on Sustainable Digital Innovation (ITSDI) Vol 1 No 2 (2020): April
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/itsdi.v1i2.19

Abstract

In the digital age it is possible for everyone to do anything including documenting moments. One of them is digital camera based on Digital Single Lens Reflex or DSLR. But sometimes the use that is not according to the procedure can cause damage to the camera. As a layman, of course, will be confused with the problems that arise when there is damage and will be more decided to buy a new one or sell it, even though the damaged camera can still be repaired alone or by expert technicians. To solve the problem, an Expert System was created to diagnose damage to the Digital Single Lens Reflex camera. The method used in this research is the method of needs analysis and data collection. The results of this expert system application can diagnose damage to the Digital Single Lens Reflex camera along with alternative solutions. This application can help people to be more sensitive to the condition of their Digital Single Lens Reflex cameras. The design of this application was created with the help of joomla and sublime text.
Peran Micro-Influencer Marketing dan Strategi Digital dalam Membentuk Sikap Serta Minat Berbelanja Konsumen: Studi Komparatif pada Platform E-Commerce Tokopedia dan Lazada Alwarits, Naufal Fadhil; Kurniawati; Ginting, Ginta
Jurnal Manajemen Pendidikan dan Ilmu Sosial Vol. 7 No. 2 (2026): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Februari - Maret 2026)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v7i2.7754

Abstract

Penelitian ini menguji peran micro-influencer marketing dan strategi digital dalam membentuk sikap serta minat berbelanja konsumen pada kategori fashion pria di dua ekosistem e-commerce Indonesia, Tokopedia dan Lazada. Mengadopsi kerangka Theory of Planned Behavior, studi ini menggunakan pendekatan kuantitatif konfirmatori dengan survei terhadap 235 responden aktif (118 pengguna Tokopedia dan 117 pengguna Lazada) yang dipilih melalui purposive sampling. Analisis dilakukan menggunakan Partial Least Squares-Structural Equation Modeling (PLS-SEM) dan Multi-Group Analysis (MGA) untuk menguji perbedaan mekanisme pengaruh antarplatform. Temuan menunjukkan bahwa micro-influencer marketing dan strategi digital secara konsisten membentuk sikap konsumen pada kedua platform. Namun, mekanisme pembentukan minat belanja menunjukkan divergensi fundamental: pada Tokopedia, sikap berfungsi sebagai mediator parsial yang menjembatani pengaruh strategi pemasaran terhadap minat beli, sesuai prediksi teoretis TPB. Sebaliknya, pada Lazada teridentifikasi fenomena cognitive bypass, di mana pengaruh micro-influencer dan strategi digital terhadap minat belanja bersifat langsung tanpa melalui proses evaluasi sikap, mencerminkan karakteristik pengambilan keputusan impulsif pada segmen usia muda. Meskipun koefisien jalur tidak berbeda signifikan secara statistik, perbedaan kontekstual dalam mekanisme psikologis ini mengimplikasikan perlunya strategi pemasaran yang didiferensiasikan berdasarkan profil psikografis pengguna masing-masing platform.
Co-Authors Ginta Ginting, Ginta Jonas, Dendy Kurniawati