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A Case Study on Souq.com Ahmad, Othman; Rajawat, Abhishek; Alkandri, Lamia; Enezi, Fawaz Al
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 2, No 2 (2019): June 2019
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v2i2.537

Abstract

Souq.com is the largest e-commerce website in the Arab world with more than 400,000 products ranging from electronics, fashion,household ,watches,perfumes,and more. Today,it attracts more than 23 million visitors a month ,and is growing rapidly because of the increasing number of online shoppers in the Arab world. Often referred to as “Amazon Middle East”, it operates as a retail location and serves a market for third party vendors. It offers a convenient and secure shopping experience with online payment, cash on receipt and free return. Established in 2005, it was a pioneer in online shopping in the region as an auction site and linked to the Arab Internet portal Maktoob. When Yahoo acquired Maktoob in August 2009, it was not included in the deal, separated from Maktoob to remain part of Jabbar Internet Group. Then, in early 2011, the site became a market model selling at fixed prices, and then the retail division was launched in late 2011. In addition to its headquarters in Dubai, UAE, it meets local market needs with commercial offices in Egypt, Saudi Arabia and Kuwait; and a technical development center in Jordan and India.
A Case Study on Huawei Technologies Chacon, Maria Del Mar; Rajawat, Abhishek
Journal of The Community Development in Asia Vol 2, No 3 (2019): September 2019
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v2i3.578

Abstract

Huawei Technologies Co., Ltd. is a Chinese company. Nowadays, Huawei is becoming a very recognized company worldwide, due to its high technological quality products and innovation. These Chinese company is leading global provider of information and communications technology infrastructure and smart devices. With integrated solutions across four key domains, telecom networks, IT, smart devices, and cloud services. Huawei is committed to bring digital to every person, home and organization for a fully connected, intelligent world. Our proposal is to analyze the international strategies that Huawei have been applying to their success, what makes this company different from competition? Why clients or customers would prefer Huawei instead of other technological and recognized companies? and what can they improve in order to acquire more clients and work further to get into new markets and potentialized their products as the best ones. A profound study is done on how Huawei Technologies had made strategic choices to when and how to enter in an existing and highly competitive market. Also, the study explores the important canvases of their business model, which includes the precise time of entry, market segmentation and pricing strategy
Factors: Responsible for McDonald's Performance Rajawat, Abhishek; Kee, Daisy Mui Hung; Bin Abdul Malik, Muhammad Zulhilmi; Bin Mohamed Yassin, Muqlis Alhayul Qayumm; Binti A. Shaffie, Mai Shazatul Inaz; Binti Fuaat, Maizatul Husna; AlDosari, Noof; Santoso, Maria Elisabeth Jessica
Journal of The Community Development in Asia Vol 3, No 2 (2020): May 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v3i2.806

Abstract

In the fast-food industry, MacDonald’s is a pioneer. It has more than 35,000 restaurants across the globe in 121 countries. McDonald's serves a variety of fast foods. For the average income customer, most of the item is priced so it could be a staple product. KFC, SUBWAY, IN&OUT, BURGER KING is one of the most prominent rivals in the country. The business strategies which are used by Macdonald’s in accordance with the market are different as it is following different strategy in Malaysia and different strategy in India. Comprehensive research is being carried out on how MacDonald is achieving tremendous success through its franchising model and factors that lead MacDonald's tremendously in the fast-food industry.