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All Journal Journal of the Community Development in Asia
Bin Abdul Malik, Muhammad Zulhilmi
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Humanities

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Factors: Responsible for McDonald's Performance Rajawat, Abhishek; Kee, Daisy Mui Hung; Bin Abdul Malik, Muhammad Zulhilmi; Bin Mohamed Yassin, Muqlis Alhayul Qayumm; Binti A. Shaffie, Mai Shazatul Inaz; Binti Fuaat, Maizatul Husna; AlDosari, Noof; Santoso, Maria Elisabeth Jessica
Journal of The Community Development in Asia Vol 3, No 2 (2020): May 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v3i2.806

Abstract

In the fast-food industry, MacDonald’s is a pioneer. It has more than 35,000 restaurants across the globe in 121 countries. McDonald's serves a variety of fast foods. For the average income customer, most of the item is priced so it could be a staple product. KFC, SUBWAY, IN&OUT, BURGER KING is one of the most prominent rivals in the country. The business strategies which are used by Macdonald’s in accordance with the market are different as it is following different strategy in Malaysia and different strategy in India. Comprehensive research is being carried out on how MacDonald is achieving tremendous success through its franchising model and factors that lead MacDonald's tremendously in the fast-food industry.
Co-Authors AlDosari, Noof Bin Mohamed Yassin, Muqlis Alhayul Qayumm Binti A. Shaffie, Mai Shazatul Inaz Binti Fuaat, Maizatul Husna Kee, Daisy Mui Hung Rajawat, Abhishek Santoso, Maria Elisabeth Jessica