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All Journal International Journal of Tourism and Hospitality in Asia Pasific
Alsubaie, Lulwa Khalied
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Humanities

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Factors Affecting Environmental Performance: A Study of IKEA Alrubah, Sarah Abduallah; Alsubaie, Lulwa Khalied; Quttainah, Majdi Anwar; Pal, Monika; Pandey, Rudresh; Shamiliy, Thiagarajan A/P; Kee, Daisy Mui Hung; Ling, Lee Kuong; Nadirah, Nour Aliaa; Aishan, Norfathu
International Journal of Tourism and Hospitality in Asia Pasific Vol 3, No 3 (2020): October 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (203.056 KB) | DOI: 10.32535/ijthap.v3i3.949

Abstract

IKEA is a Swedish multinational group that provides home services and sells ready-to-assemble furniture, kitchen appliances, and home accessories. Several factors can emphasize the success of a company such as brand loyalty, the company's status, and the products and services. These success factors give various benefits to customers and to the company itself. The purpose of this proposal is to examine the success factor of IKEA in terms of environmental performance aspect. This case picked will be mainly in Asia. The study used secondary data to collect data from the Internet which are journals and articles from the IKEA branches in Malaysia. Also, we want to know how IKEA provides strategic approaches to improve the company.
Co-Authors Aishan, Norfathu Alrubah, Sarah Abduallah Kee, Daisy Mui Hung Ling, Lee Kuong Nadirah, Nour Aliaa Pal, Monika Pandey, Rudresh Quttainah, Majdi Anwar Shamiliy, Thiagarajan A/P