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The Challenges of Healthy Lifestyle: A Study Case of Kentucky Fried Chicken Chan, Chia Yi; Kee, Daisy Mui Hung; Chong, En; Hak, Kim Kim; Yeong, Pei Hung Aw; Stephani, Stephani; Sara, Hani; Chanchal, Bhardhwaj; Quttainah, Majdi Anwar; Pandey, Rudresh; Sin, Liem Gai
International Journal of Tourism and Hospitality in Asia Pasific Vol 3, No 2 (2020): June 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (202.577 KB) | DOI: 10.32535/ijthap.v3i2.823

Abstract

Living a healthy lifestyle is being aware of by our society. Most of the people nowadays will change their eating habits as one of the ways to help them to build a healthy body. As we know, many people are suffered from different types of diseases and the common ones are diabetes, high blood pressure, high cholesterol. KFC contains tens-fat that is harming consumer's health. Their unethical behavior has influenced widely against their customers. It is a serious ethical dilemma that can be found in KFC. The health problems connected to poor diets are well understood too, so there is a consensus that our response to this problem is to improve public awareness of relevant risks and behaviors and the redesign of these damaging food environments. Kentucky Fried Chicken (KFC) is an American fast-food restaurant and the second-largest restaurant chain in the world. Being specialized in fried chicken, KFC is facing a great challenge in this generation which focuses on a healthy lifestyle. The result of this paper will show the changes and improvements that can help KFC to face this challenge.
IKEA’s Corporate Social Responsibility Al Shuwaler, Abdulaziz; Quttainah, Majdi Anwar; Kee, Daisy Mui Hung; Kei, Choo Mun; Qi, Er Jia; Wen, Ewe Cai; Qu, Gao; Saxena, Muskan; Pandey, Rudresh
International Journal of Tourism and Hospitality in Asia Pasific Vol 3, No 2 (2020): June 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (237.053 KB) | DOI: 10.32535/ijthap.v3i2.824

Abstract

Corporate Social Responsibility (CSR) is an evolving business practice that helps the company to be socially accountable. It appears to play an important role in enhancing the economic, social, and environmental performances. IKEA is an internationally known home furnishing retailer that has grown rapidly since the year 1943. IKEA maintains a sustainable business by implementing CSR as a global supply chain. The purpose of this research is to analyze CSR practices in global supply chains. Our investigation will examine how CSR brings benefits to the three indicators while the organization boosts its brands. The results of the study indicate that CSR practices bring a positive impact on the organization.
Does Motivation Improve Employees Job Performance? A Case of Absolute Hotel Services Ali, Ahmad Amer Aafis Mohamed; Kee, Daisy Mui Hung; Singh, Abhishek; Pandey, Rudresh; Alhamlan, Hadeel; Ahmad, Khadija Mohammad; Quttainah, Majdi Anwar; Siw, Ming Yuen; Ong, Rui Suen; Narayanan, Yashwiny
International Journal of Tourism and Hospitality in Asia Pasific Vol 3, No 3 (2020): October 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (190.657 KB) | DOI: 10.32535/ijthap.v3i3.940

Abstract

The present study intends to examine the relationship between motivation and employees job performance in the context of hotel industry. The study chooses Absolute Hotel Services, which is one of the fastest-growing hospitality and tourism companies located on the Asian continent to specialize in hotel management, consultancy, sales and marketing among other services. The company is also affiliated to Absolute Golf Services which offers golf and event management for both public and private golf clubs. Employees morale is one of the key elements to success for a business organization. Employees morale directly affects their job quality and performance. Therefore, it is vital to motivate employees to keep them in good morale. This research also studies key factors that affect motivation.
The Influence of Customer Satisfaction on Grab Services in Malaysia Adam, Muhammad; Kee, Daisy Mui Hung; Junaina, Intan; Fadhilah, Nur; Uwais, Nurul; Al Rashidi, Fatimah; Al Shammari, Hadeel; Quttainah, Majdi Anwar; Srivastava, Aditi; Pandey, Rudresh
International Journal of Tourism and Hospitality in Asia Pasific Vol 3, No 2 (2020): June 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (286.777 KB) | DOI: 10.32535/ijthap.v3i2.820

Abstract

The purpose of this paper is to examine and identify the factors that influence Grab users’ satisfaction. It is undeniable that customer’s satisfaction is really important in every business especially in services industry. This research is conducted in a specific group of respondents. The respondents consist of staff and students of USM. The methodology that was used is the quantitative questionnaire type of form. This study was expected to give a bright side or any recommendations and improvements to the Grab Holdings Incorporation, especially in enhancing their customers’ satisfaction. Based on the findings, this study could provide recommendations for practices and future research.
Contributing Factors to Organizational Success: A Case Study of McDonald’s Chia, Xin Rou; Kee, Daisy Mui Hung; Khor, Sue Ting; Chin, Kai Yee; Lok, Tzyy Xian; Almutairi, Hanouf Ali; Quttainah, Majdi Anwar; Balakrishnan, Hariharan; Kulkarni, Swati
International Journal of Tourism and Hospitality in Asia Pasific Vol 3, No 2 (2020): June 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (285.09 KB) | DOI: 10.32535/ijthap.v3i2.821

Abstract

McDonald’s is one of the most successful fast food companies around the world. It has approximately 32,000 outlets located in 119 countries. Being a global and modern fast food company, McDonald’s has a clear vision, “to be the world’s best quick service restaurant experience”. This paper presents the contributing factors which drive McDonald’s success being a global and modern fast food company. McDonald’s top management believes that job satisfaction and motivation are the contributing factors to the success of McDonald’s. McDonald’s has won many awards over the years for its employees’ engagement programs.
Factors Affecting Environmental Performance: A Study of IKEA Alrubah, Sarah Abduallah; Alsubaie, Lulwa Khalied; Quttainah, Majdi Anwar; Pal, Monika; Pandey, Rudresh; Shamiliy, Thiagarajan A/P; Kee, Daisy Mui Hung; Ling, Lee Kuong; Nadirah, Nour Aliaa; Aishan, Norfathu
International Journal of Tourism and Hospitality in Asia Pasific Vol 3, No 3 (2020): October 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (203.056 KB) | DOI: 10.32535/ijthap.v3i3.949

Abstract

IKEA is a Swedish multinational group that provides home services and sells ready-to-assemble furniture, kitchen appliances, and home accessories. Several factors can emphasize the success of a company such as brand loyalty, the company's status, and the products and services. These success factors give various benefits to customers and to the company itself. The purpose of this proposal is to examine the success factor of IKEA in terms of environmental performance aspect. This case picked will be mainly in Asia. The study used secondary data to collect data from the Internet which are journals and articles from the IKEA branches in Malaysia. Also, we want to know how IKEA provides strategic approaches to improve the company.
Business Idea for Starbucks: Organic Yerba Mate Beverages Basak, Sourav; P.V, Ranjith; A. Prakash, Preethi; Albesis, Ghezlan; Quttainah, Majdi Anwar; Shukla, Sonia; Pandey, Rudresh
International Journal of Tourism and Hospitality in Asia Pasific Vol 3, No 2 (2020): June 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (244.25 KB) | DOI: 10.32535/ijthap.v3i2.826

Abstract

The report here is basically a research-based business idea for Starbucks Coffee Company that operates all over the world. The idea is line with the market dynamics and the needs of the target market i.e. the masses across the world. The idea is that Starbucks should start a separate line of coffee shops in various parts of the word that will serve Yerba Mate herbal coffee, tea and Beverages. This is a famous coffee and tea in South Africa that has extensive health benefits and falls in the domain of third wave of coffee for the specialty coffee lovers. This business idea will be implemented by Starbucks as a specific niche in the coffee or restaurant industry. Now since the population of world is facing high rates of obesity, and with increasing quality consciousness and love for specialty coffee, this business idea presents great opportunity for the company. The idea is based on research using market analysis and tools like PEST analysis.
How Does AirAsia Survive From the COVID-19 Pandemic? Kuek, Thiam Yong; Quttainah, Majdi Anwar; Wong, Yung Ting; Wong, Kim Fong; Wu, Kejian; Wu, Minli
International Journal of Tourism and Hospitality in Asia Pasific Vol 5, No 2 (2022): June 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (307.851 KB) | DOI: 10.32535/ijthap.v5i2.1587

Abstract

This paper aims to discover the financial issues the company faced and their implications for its marketing and operation management. The researchers use a qualitative method to conduct the study. The researchers also conducted an in-depth SWOT analysis to identify the opportunities the company could seize. This paper has a detailed discussion of the strategies and decisions the company implemented, such as Teleport, e-hailing service, and food delivery. From the analysis, the researchers find that the company could seize the opportunities via marketing and operation strategies based on its own strengths and weaknesses. AirAsia makes an alternative such as e-commerce, logistics, and food delivery which has catered to overwhelming customer demand and supports the critical need to transport medical aid and necessity goods in response to the global pandemic. As well as control costs during the COVID-19 pandemic is an important factor to keep AirAsia surviving. Keywords: AirAsia, Business Solutions, COVID-19, Management Issue, Marketing Problems, Operation Problems, Recommendations.  
The Impact of Employee Satisfaction, Organizational Commitment, Job Performance and Teamwork as the Success Factors in FedEx: A Study of FedEx’s Employees in Malaysia Qing, Koh Jhee; Kee, Daisy Mui Hung; Soon, Joel Chen Tai; Hui, Chin Kah; Kelvin, Ch’ng; Singh, Abishek; Kurniawan, Obaja Elka; Alotaibi, Aisha Bader; Pandey, Rudresh; Quttainah, Majdi Anwar; Sin, Liem Gai
International Journal of Tourism and Hospitality in Asia Pasific Vol 3, No 2 (2020): June 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (212.9 KB) | DOI: 10.32535/ijthap.v3i2.822

Abstract

In 1971, FedEx was founded as Federal Express Corporation, by Frederick W. Smith. In the world of supply chain services, FedEx is one of the most trusted and respected brands. The main goal of FedEx is to make sure that FedEx is their customers' first choice, by delivering world-class customer experience. FedEx ensures that they deliver world-class customer experience to their customers so that their loyalty towards FedEx will grow and they will not risk trying another carrier service. FedEx takes care of its people first, believing they will then take care of its customers. For this reason, FedEx top leaders commit the “People First” philosophy.
Customer Satisfaction Towards Service Quality: A Study of Malindo Air Maisarah, Nabilah; Kee, Daisy Mui Hung; Syakirah, Nurul; Hanif, Mohd Azri; Bella, Arti; Pandey, Rudresh; Almuhaini, Rashed Fahad; Quttainah, Majdi Anwar
International Journal of Tourism and Hospitality in Asia Pasific Vol 3, No 3 (2020): October 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (235.624 KB) | DOI: 10.32535/ijthap.v3i3.943

Abstract

In any business, customers are the main sources that contribute to revenue and keep the business going on, year by year passes. People may think that the aviation industry is one of the highest costs in transportation, but if compared to the services and benefits offered, it should be considered as worth money paid. The discussion throughout the paper focuses on passengers’ satisfaction with the service quality provided by Malindo Air. To collect the data on customer satisfaction, a survey on Malindo Air was conducted. The results of the findings demonstrated that service quality is critical to maintaining the passengers' satisfaction.
Co-Authors A. Prakash, Preethi A/L Antony Das, Pusparajan A/P Muniandy, Linarani A/P Sathiyananthan, Geethanapriya Afifah, Annis Ahmad, Khadija Mohammad Aina, Shaidatul Aishan, Norfathu Al Basis, Ghezlan Al Rashidi, Fatimah Al Shammari, Hadeel Al Shuwaler, Abdulaziz Albesis, Ghezlan Alfadhly, Hamad Alfahad, Fay Fahad Alhamlan, Hadeel Ali, Ahmad Amer Aafis Mohamed Almuhaini, Rashed Fahad Almutairi, Hanouf Ali Alosaimi, Asla Alotaibi, Aisha Bader Alqallaf, Adnan Abbas Alrashidi, Anfal Alrubah, Sarah Abduallah Alsubaie, Lulwa Khalied Amirah, Nur Aqilah, Nur Awoke, Victory Chinelo Balakrishnan, Hariharan Basak, Sourav Bella, Arti Chan, Chia Yi Chanchal, Bhardhwaj Chia, Xin Rou Chin, Kai Yee Chong, En Edeh, Friday Ogbu Gupta, Ankit Gupta, Shashi Hak, Kim Kim Hanif, Mohd Azri Huang, Qishen Hui, Chin Kah Jin, Zhen Yang Junaina, Intan Kamilah, Nurhafizah Kee, Daisy Mui Hung Kei, Choo Mun Kelvin, Ch’ng Khor, Sue Ting Kuek, Thiam Yong Kulkarni, Swati Kurniawan, Obaja Elka Lee, Zhi Wei Lin, Jia Yee Ling, Lee Kuong Lok, Tzyy Xian Low, Chia Miin Mahmud, Tahreem Tariq Maisarah, Nabilah Mohd Zamri, Syafiqah Muhammad Adam, Muhammad Nadirah, Nour Aliaa Narayanan, Yashwiny Ng, Xin Yun Nur Fadhilah Ong, Rui Suen P.V, Ranjith Pal, Monika Pandey, Rudresh Qi, Er Jia Qing, Koh Jhee Qu, Gao Rifhani, Sarah Saif, Mariam Ben Sara, Hani Saxena, Muskan Shafiee, Siti Syafiqah Izni Shamiliy, Thiagarajan A/P Shukla, Sonia Sin, Liem Gai Singh, Abhishek Singh, Abishek Siw, Ming Yuen Soon, Joel Chen Tai Srivastava, Aditi Stephani, Stephani Suvanmanee, Wanneyda Syafiq, Muhamad Syakirah, Nurul Syed Badrulzaman, Syarifah Nurdzamanisya Uwais, Nurul Vashishth, Kajal Verma, Deepali Wang, Shu Ting Wang, YiYe Wee, Chiu Yin Wen, Ewe Cai Wong, Guan Hong Wong, Kim Fong Wong, Yung Ting Wu, Kejian Wu, Minli Yap, Hui San Yeong, Pei Hung Aw Zahra, Puteri Fatimah Zakwan, Muhamad Amir