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All Journal International Journal of Tourism and Hospitality in Asia Pasific
Malhotra, Kunal
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Humanities

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AirAsia’s Efforts in Maintaining Good Workplace Environment for its Employees During Covid-19 Irdina, Irdina; Kee, Daisy Mui Hung; Reddy, Vasunthra; Izzati, Zafirah; Sri, Kamini; Perez, Manuela Granda; Restrepo, Camilo Alberto Perez; Lopez, Carolina Ardila; Das, Akash; Malhotra, Kunal; Pandey, Rudresh
International Journal of Tourism and Hospitality in Asia Pasific Vol 3, No 3 (2020): October 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (227.582 KB) | DOI: 10.32535/ijthap.v3i3.941

Abstract

This study aims to examine the relationship between the workplace environment and employees’ satisfaction; to what extent can the workplace environment affect job satisfaction? The study used past research and interviewing an employee on job satisfaction and so was able to come up with reliable conclusions. The results showed a positive and strong correlation between workplace environment and job satisfaction. This study enhances the understanding of job satisfaction which can be used by managers to create a better workplace environment and boost employee performances.
Key Determinants of International Retail Success: A Case of IKEA Retail Singh, Padmalini; Rao, K.S. Srinivasa; Xuan, Liang; Kee, Daisy Mui Hung; Min, Fong Jia; Xuan, Tan Yi; Ing, Teoh Siew; Malhotra, Kunal; Pandey, Rudresh
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 1 (2021): February 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (231.966 KB) | DOI: 10.32535/ijthap.v4i1.1018

Abstract

IKEA is an internationally well-known largest furniture retailer. The purpose of this study is to study key determinants of IKEA's success. To reach the purpose of this research, we focused on the international strategy IKEA used to approach their customers and IKEA’s SWOT analysis. Besides, we also focus on how IKEA store layout influences consumer behavior. The primary data collection method was interviews conducted with IKEA customers by Google forms. This study found that IKEA’s unique management planning and marketing strategy attract customers to revisit the retail store.
A Case Study: Miniso Jayant, Jigyasa; Malhotra, Kunal; Alanjeri, Mariam Adnan; Mittal, Ishlok
International Journal of Tourism and Hospitality in Asia Pasific Vol 3, No 1 (2020): February 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (184.629 KB) | DOI: 10.32535/ijthap.v3i1.725

Abstract

MINISO was founded in 2011 by Chinese entrepreneur Ye Guo Fu and Japanese designer Miyake Junya. Initially claiming to be a famous Japanese brand, despite operating in china. In such short period, this company has detonated as an emerging business empire with 1,800 stores in 40 countries, delivering an heterogenous collection of affordable, curated goods, challenging the physical pessimists. MINISO is now emerging as one of the top market brands. MINISO tag line is– “let consumers around the world buy better quality products at lower prices”. At the time of establishment of MINISO, the physical economy was in decline due to the rise of e-commerce. Physical economy had applied a monopolistic influence on the market depend on its sales channel advantage. Even though MINISO was a success by providing the actual value of the products, and focuses on quality improvements. MINISO estimate to open 6000 stores worldwide. The purpose of this study is to present a reality check to the power of physical retailer in the rise of the digital marketing. MINISO is brick-and-mortar-only business model built around the reality of a world with e-commerce. Over careful consideration of the customer and a unique artistic product, it achieves to do what online stores cannot: deliver an experience.
Key Determinants of International Retail Success: A Case of IKEA Retail Singh, Padmalini; Rao, K.S. Srinivasa; Xuan, Liang; Kee, Daisy Mui Hung; Min, Fong Jia; Xuan, Tan Yi; Ing, Teoh Siew; Malhotra, Kunal; Pandey, Rudresh
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 1 (2021): February 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v4i1.1018

Abstract

IKEA is an internationally well-known largest furniture retailer. The purpose of this study is to study key determinants of IKEA's success. To reach the purpose of this research, we focused on the international strategy IKEA used to approach their customers and IKEA’s SWOT analysis. Besides, we also focus on how IKEA store layout influences consumer behavior. The primary data collection method was interviews conducted with IKEA customers by Google forms. This study found that IKEA’s unique management planning and marketing strategy attract customers to revisit the retail store.
Co-Authors Alanjeri, Mariam Adnan Das, Akash Ing, Teoh Siew Irdina, Irdina Izzati, Zafirah Jayant, Jigyasa Kee, Daisy Mui Hung Liang Xuan Lopez, Carolina Ardila Min, Fong Jia Mittal, Ishlok Pandey, Rudresh Perez, Manuela Granda Rao, K.S. Srinivasa Reddy, Vasunthra Restrepo, Camilo Alberto Perez Singh, Padmalini Sri, Kamini Xuan, Tan Yi