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A Comparative Study on Effectiveness of Online and Offline Learning in Higher Education Singh, Padmalini; Sinha, Rupesh; Koay, Wei Lun; Teoh, Kok Ban; Nayak, Prajna; Lim, Chung Hong; Dubey, Avinas Kumar; Das, Abhijit; Faturrahman, Iqbal; Aryani, Dwi Nita
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 3 (2021): October 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (341.245 KB) | DOI: 10.32535/ijthap.v4i3.1212

Abstract

The objective of the study is to assess the effectiveness of online and offline learning through higher education. The sudden outbreak of Covid-19 in various part of the world in 2020 has severely affected the educational institutions in various countries. Students were affected in the way to accept the hybrid form of learning and also grasp the interest towards the classes that were conducted online. The study aims to investigate the effectiveness of online and offline education in higher education. The study was carried out in India, Indonesia, Malaysia and other countries with 100 respondents among which major responses were from the youth population studying in Bachelor’s program, Diploma and Master’s mostly. The findings indicated that the effectiveness of online education is dismal, as students find it difficult to adjust to the online mode of education and the offline mode of education remains the most preferred mode of education.
A Case Study on Domino’s Business Survival Strategy During the Covid-19 Pandemic Kumar, Navaneetha; Singh, Padmalini; Shan, Liew Pei; Kee, Daisy Mui Hung; Mei, Lee Tze; Ying, Ngai Wan; Zhi, Ooi Yu
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 2 (2021): June 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (356.573 KB) | DOI: 10.32535/ijthap.v4i2.1055

Abstract

COVID-19 pandemic has spread around the world and affected the development of economic countries. Some countries and states are under hotspot areas. During the lockdown period, many organizations were forced to close their businesses, causing economic recession. In addition, many companies have seen a sharp decline in their sales and affecting their profits. Due to the COVID-19 pandemic, many restaurants have started their service with takeaway or delivery, however they still unable to sustain their business, especially the small and medium-sized enterprises (MSMEs). This study aims to study the strategies used by Domino’s in sustaining their business during the COVID-19 pandemic. Quantitative method was used in this study and the data were collected within 2 weeks through the online distribution by using Google Form. The results showed the strategies used by Domino’s company for business survival during the COVID-19 pandemic are promotions and provided quality foods and there is a significant relationship between promotions and the preference for Domino’s Pizza.
Factors that Lead Amazon.com to A Successful Online Shopping Platform Warrier, Uma; Singh, Padmalini; Jien, Chuah Wei; Kee, Daisy Mui Hung; Yi, Goi Zi; Jiann, Tan Woei; Liang, Tan Yong; SB, Gopika; Nair, Suji; Nair, Rajesh Kumar; Lokhande, Swapnil Digambar; Ganatra, Varsha
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 1 (2021): February 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (170.81 KB) | DOI: 10.32535/ijthap.v4i1.1017

Abstract

The online shopping method has replaced the traditional shopping method. Amazon.com as one of the largest online shopping platforms has adopted a number of strategies which has contributed to its success. It includes innovation, outstanding customer service, execution, and diversification. The purpose of this study is to investigate the factors that lead Amazon.com to be a successful online shopping platform. This study explored what made Amazon today by gauging some factors such as the level of customer awareness, sources of awareness, customer perception, customer satisfaction, competitor analysis, competitive advantage, etc. It also investigates the opportunity Amazon gained in the market. This study proves there is a positive relationship between the factors and the success of Amazon.com.
How Brand Reputation Influences Customer Satisfaction: A Case Study of Starbucks, Malaysia Aryani, Dwi Nita; Singh, Padmalini; Liew, Yee Wen; Kee, Daisy Mui Hung; Li, Yurou; Li, Jiahui; Lim, Choon Yan; Arif, Wibowo
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 3 (2021): October 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (294.288 KB) | DOI: 10.32535/ijthap.v4i3.1199

Abstract

Starbucks has a lot of loyal consumers from all over the world. There are some reasons that consumers tend to purchase at Starbucks. This study examines the influences of brand reputation on customer satisfaction in Starbucks, Malaysia. The study adopted a survey research design. The method of data collection in this study are internet sources and questionnaires. A total of 100 respondents participated in this survey. The data were analyzed with descriptive statistics and inferential statistics. From the findings of the study, we find out that the aspects of brand reputation influence and correlate to customer satisfaction in Starbucks, Malaysia. Besides, some recommendations for Starbucks' improvement can be obtained through the findings.
Alternative Strategies to Avoid Layoff in Airlines Industry During the Covid-19 Pandemic Singh, Padmalini; D, Dilip; P, Nuthan Jeevraj; Hung, Yip Wei; Kee, Daisy Mui Hung; Wen, Yap Sing; Pandey, Divya; Pandey, Rudresh; Yunn, Sek Yuen; Wen, Shelly Foo Hui
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 2 (2021): June 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (310.776 KB) | DOI: 10.32535/ijthap.v4i2.1056

Abstract

This research was carried out to explore the layoff situation among the Airline industry during the COVID-19 pandemic and suggest the alternative strategies that would consider by the Airline company. The method used in this research is an online questionnaire distributed to 100 respondents as the primary data collection and the secondary data analysis from the empirical studies that can obtain from electronic and non-electronic media. The findings of this research indicated that one of the suggested alternative strategies, Furlough, is the most recommended one. However, Attrition and Hiring Freeze strategy has less recommended because of the low effectiveness of this strategy on downsizing companies. The study enables the airline company to consider the alternative strategies on their downsizing policy in order to minimize the employees and company loss.
Key Determinants of International Retail Success: A Case of IKEA Retail Singh, Padmalini; Rao, K.S. Srinivasa; Xuan, Liang; Kee, Daisy Mui Hung; Min, Fong Jia; Xuan, Tan Yi; Ing, Teoh Siew; Malhotra, Kunal; Pandey, Rudresh
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 1 (2021): February 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (231.966 KB) | DOI: 10.32535/ijthap.v4i1.1018

Abstract

IKEA is an internationally well-known largest furniture retailer. The purpose of this study is to study key determinants of IKEA's success. To reach the purpose of this research, we focused on the international strategy IKEA used to approach their customers and IKEA’s SWOT analysis. Besides, we also focus on how IKEA store layout influences consumer behavior. The primary data collection method was interviews conducted with IKEA customers by Google forms. This study found that IKEA’s unique management planning and marketing strategy attract customers to revisit the retail store.
The Impact of AirAsia’s E-Commerce Websites on Its Consumer Buying Behavior Singh, Padmalini; D, Dilip.; Wen, Goh Kai; Kee, Daisy Mui Hung; Yee, Go Sin; Ying, Lee Chiew; Ling, Fong Kai; Shammas, Mohammed; Tandra, Gerald Reynaldo; Sin, Liem Gai
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 1 (2021): February 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (198.486 KB) | DOI: 10.32535/ijthap.v4i1.1019

Abstract

The purpose of this study is to examine the impact of e-commerce websites on consumer’s buying behavior of AirAsia and to provide suggestions to AirAsia to improve its consumer’s shopping experience on its e-commerce website. This research applied qualitative methodology by interviews. It will provide the company with additional understanding about the impact of e-commerce websites on consumer’s buying behavior and the effective suggestions provided are highly practicable for the company. It is necessary for AirAsia to understand their consumer’s buying behavior to improve the company’s performance. Thus, AirAsia needs to put some effort into the research of consumer’s buying behavior and constantly improve its consumer’s shopping experience.
Effectiveness and Efficiency of E-learning among Students of Higher Education during the COVID-19 Pandemic: A Comparative Study of Malaysia and India Das, Abhijit; Espinoza, Miguel Córdova; Ming, Che; Teoh, Kok Ban; Lee, Gim Seng; Jagdale, Akash; Nair, Rajesh Kumar; V, Yashaswini.; Singh, Padmalini; Malik, Anurag
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 3 (2021): October 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (275.442 KB) | DOI: 10.32535/ijthap.v4i3.1207

Abstract

The worldwide educational system was greatly damaged by COVID-19 pandemic and the urge in closing of educational institutions had affected children around the world. The infectious character of COVID-19 had signaled those teachers and students’ personal interactions were greatly influenced by confinement and forced isolation. As the consequence, educations have fundamentally been shifted significantly towards E-learning, which involves teaching on interactive networks and long–distance. E-learning is the only way for students to continue their study in their house during the pandemic. The study aims to determine the effectiveness and efficiency of various modes, devices, methods of E-learning platforms. The primary data from national and international institutions obtained through a survey with the community from different schools, colleges, and universities, to determine the effectiveness and efficiency of E-learning for students. A total of 200 respondents from Malaysia and India have completed the online survey. The findings of the study indicated that the efficiency and effectiveness of E-learning in Malaysia is higher than in India. Students prefer E-learning in future due to its wide acceptance among the community. The findings provide some new insights that will contribute towards E-learning in both countries.
The Influence of Green Marketing on the Revenues and Firm Value of Companies in Asia Ramadhany, Diwa Artha; Pandey, Mayank Kumar; Pandey, Rudresh; Singh, Padmalini; Artha, Diwa; Hanif, Maulana; Bhavishya, Bhavishya; Kumari, Madhumita
Asia Pacific Journal of Management and Education (APJME) Vol 7, No 1 (2024): March 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v7i1.2948

Abstract

Green marketing is a marketing and product development method from a company oriented towards environmental sustainability. This research further aims to discover if green marketing can influence the increase in revenue and firm value of companies in Asia through the ROA ROE and PER indicators. In its analysis, this research uses a research methodology in the form of quantitative research with a research sample of 30 companies in Asia that implement green marketing with indicators (Green product, green promotion, green price and green place) and then tested using SPSS. The results of this research are 1. Green marketing turns out to have no correlation with increasing company revenue in Asia 2. Green marketing has an influence on firm value. The implications of this research encourage companies in Asia to focus more on green marketing strategies as a way to increase their long-term value, which may be more important than short- term revenue growth for increasing a company's stability and future growth
The Influence of Consumer Behavior on Brand Success: A Case Study of Panasonic Corporation Singh, Padmalini; Rao, K.S. Srinivasa; Chong, Angela Yi Wen; Kee, Daisy Mui Hung; Jimmy, Adrianie Jinietia; Hong, Aileen Chun Yueng; Verma, Ashutosh; Pandey, Rudresh; Lim, Jia Yee; Khushboo, Kumari; PV, Ranjith
Asia Pacific Journal of Management and Education (APJME) Vol 4, No 2 (2021): July 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (285.284 KB) | DOI: 10.32535/apjme.v4i2.1066

Abstract

The objective of this study is to investigate the influence of consumer behavior on brand success. Consumer behavior is a study of consumers and their methods to choose, consume, and dispose of products and services, including their social, cognitive, and developmental progress. Panasonic Corporation may face the issues of consumer behavior which affects customer satisfaction and loyalty affecting the company’s development. This paper presents the factors of consumer behavior that may bring Panasonic to its success. The findings provide particular qualities to enhance the opportunity of increasing its customer satisfaction and guidance for potential development.
Co-Authors A/P Nagenthran, Yarshinni Aggarwal, Juhi Anantharavoo, Levisha Arif, Wibowo Ariyani, Dwi Nita Artha, Diwa AV, Akshay Bhavishya, Bhavishya Binti Arsathali, Nor Ramadhani Binti Ibrahim, Putri Nur Illya Balkhis Binti Jamry, Nuruldiana Binti Kama’Aziri, Nur Shafiqah Binti Kamaruzzaman, Nurul Erni Athirah Binti Mohd Azlan, Nur Amiera Sofea Ceballos, Daniela Villegas Chong, Angela Yi Wen D, Dilip D, Dilip. Dabeer, Sindhu L Das, Abhijit Dubey, Avinas Kumar Dwi Nita Aryani Espinoza, Miguel Córdova Espinoza, Miguel Córdova F, Mohamed Saifuddin Fathihah, Nuramalin Faturrahman, Iqbal Ganatra, Varsha Hanif, Maulana Heng, Joseph Tan Soo Hong, Aileen Chun Yueng Hung, Yip Wei Ing, Teoh Siew Jagdale, Akash Jian, Delon Ang Wern Jian, Oh Zi Jiann, Tan Woei Jien, Chuah Wei Jimmy, Adrianie Jinietia Kaakandikar, Rishikaysh Kamble, Ashwin Ravindra Kee, Daisy Mui Hung Khor, Yun Xuan Khushboo, Kumari KJ, Sirisha Koay, Wei Lun Kumar, Navaneetha Kumari, Madhumita López, Carolina Ardila Lee, Cui Wen Lee, Gim Seng Lee, Yee Hsien Li, Jiahui Li, Yurou Liang Xuan Liang, Tan Yong Liew, Yee Wen Lim, Choon Yan Lim, Chung Hong Lim, Jia Yee Ling, Fong Kai Lokhande, Swapnil Digambar Madan, Sahana Malhotra, Kunal Malik, Anurag Mei, Lee Tze Min, Fong Jia Ming, Che Modawal, Ishaan Muralidhar, Shubha Naik, Veena Nair, Rajesh Kumar Nair, Suji Nayak, Prajna Nuralina, Nuralina Nurdiyanah Nurdiyanah, Nurdiyanah Nursyahirah, Nursyahirah Ochoa, Ana Maria Restrepo P V, Ranjith P, Nuthan Jeevraj Pandey, Divya Pandey, Mayank Kumar Pandey, Rudresh Pérez-Restrepo, Camilo PV, Ranjith Ramadhany, Diwa Artha Rana, Rajeev Rao, K.S. Srinivasa Rizwana Roy, Pompi S, Chetana S, Divya SB, Gopika Selvia, Kornelia Shammas, Mohammed Shan, Liew Pei Shan, Lim Chee Shekar, Shetty Lavanya Sheng, Dave Hoo Sin, Liem Gai Singh, Amisha Siddhu Singh, Himanshi Singri, Prarthana Sinha, Rupesh Suardi, Elyoni Inez Sandra Tandra, Gerald Reynaldo Teoh, Kok Ban Thulasedass, Sharmila Tilekar, Geeta Dilip V, Yashaswini. Verma, Ashutosh Warrier, Uma Wee, Liew Siaw Wei, Lee Zhen Wen, Goh Kai Wen, Shelly Foo Hui Wen, Yap Sing Wijaya, Shahwatul Hajjah Islamia Xinyu, Mao Xuan, Tan Yi Yee, Go Sin Yee, Hong Chin Yi, Goi Zi Ying, Lee Chiew Ying, Lim York Ying, Ngai Wan Yong, Hui Yee Yunn, Sek Yuen Zhi, Ooi Yu