Mulya, Victor Teja
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The Impacts of Covid-19 on Unilever Pandey, Rudresh; Massand, Ajay; Mulya, Victor Teja; Sin, Liem Gai; Naresh, Vadlamudi Prudhvi; Binti Zamara, Faizah; Kee, Daisy Mui Hung; Binti Zamri, Siti Khadijah; Binti Azmi, Nur Ain Syamira; Binti Mohd Hamdan, Noor Najihah; Aditi, Aditi
Journal of The Community Development in Asia Vol 4, No 1 (2021): January 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v4i1.996

Abstract

Unilever is a global consumer goods company which provides daily products such as soap and snacks. It is one of the oldest multinational companies distributing its products to more than 190 countries. During Covid-19 pandemic, the demand for products and services has greatly decreased, and Unilever has shown a great reaction towards the situation. The purpose of this study is to explore how Covid-19 affected Unilever and how Unilever improved the company welfare. The data collected from news, websites and other reviews. This study found that Unilever instant food products decreased as consumers focus on purchasing household products.