Article Per Year (5 Year)
p-Index From 2021 - 2026
0.702
P-Index
This Author published in this journals
All Journal Journal of the Community Development in Asia Asia Pacific Journal of Management and Education
Massand, Ajay
Unknown Affiliation
Humanities Education Languange, Linguistic, Communication & Media Other

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
A Case Study of the Factors that Affect Consumer Behavior in IKEA Sin, Liem Gai; Utama, A.A. Gde Satia; Pandey, Shweta; Pandey, Rudresh; Harsha, Yalla Satya Sai Venkata Sri; Massand, Ajay; Safitri, Adinda Dessy Indriana; Yan, Ng Pui; Kee, Daisy Mui Hung; Yue, Wong Sin; Zhin, Phuan Mun; Hui, Yip Jia
Asia Pacific Journal of Management and Education (APJME) Vol 4, No 2 (2021): July 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (228.181 KB) | DOI: 10.32535/apjme.v4i2.1068

Abstract

Consumer behavior is the study of consumers and the processes they use to choose, apply and dispose of products and services, including consumers’ emotional and behavioral responses. IKEA is a multinational home furnishings company founded in 1943 in Sweden that has grown rapidly. They manage to produce their products and services more widespread not only based on price but create a unique shopping experience. This study aims to examine the factors that affect consumer behavior in IKEA. Various factors like social factors, wide products assortment, price and others are investigated to analyze consumer behavior of IKEA’s customers. Likert Scale was used to get the final results from the questionnaire filled out by the respondents. The questionnaires were distributed to 250 respondents who use IKEA products. The Likert scale will be used to measure a person's perception and attitude or opinion. The results showed that they chose IKEA due to the cost-advantages and wide products assortment as there has uniqueness over IKEA and cannot be compared with other retailers.
The Impacts of Covid-19 on Unilever Pandey, Rudresh; Massand, Ajay; Mulya, Victor Teja; Sin, Liem Gai; Naresh, Vadlamudi Prudhvi; Binti Zamara, Faizah; Kee, Daisy Mui Hung; Binti Zamri, Siti Khadijah; Binti Azmi, Nur Ain Syamira; Binti Mohd Hamdan, Noor Najihah; Aditi, Aditi
Journal of The Community Development in Asia Vol 4, No 1 (2021): January 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v4i1.996

Abstract

Unilever is a global consumer goods company which provides daily products such as soap and snacks. It is one of the oldest multinational companies distributing its products to more than 190 countries. During Covid-19 pandemic, the demand for products and services has greatly decreased, and Unilever has shown a great reaction towards the situation. The purpose of this study is to explore how Covid-19 affected Unilever and how Unilever improved the company welfare. The data collected from news, websites and other reviews. This study found that Unilever instant food products decreased as consumers focus on purchasing household products.
Users’ Perception on Their Experience with FamPay Pandey, Rudresh; Rao, K.S.; Chaurasiya, Rupali; Upadhayay, Nishant; Hongekar, Sairaj; Massand, Ajay; binti Mohd Daud, Sofea Zafiera; Kee, Daisy Mui Hung; Binti Mohamed Nazir, Nurin Jasmin; Binti Mohamed Harun, Nurathirah; Thevan, Parvina A/P Sangelee
Journal of The Community Development in Asia Vol 4, No 1 (2021): January 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v4i1.997

Abstract

The objective of this paper is to determine customer satisfaction with FamPay. Since marketing strategies are positively associated with customer satisfaction, organizations need to design customer-value driven marketing strategies to satisfy customer’s needs. Thus, several organizations, such as FamPay, have moved away from mass marketing and toward target marketing. The study used a quantitative method with questionnaires to collect data from respondents. The findings indicated that marketing strategies have impact on the customer satisfaction.
A Comparative Study of Consumer Perception on the Usage of Cadbury Products in Malaysia and India Pandey, Rudresh; Massand, Ajay; BV, Suhasini; Sharma, Lavi; Rai, Akansha; Aida, Syazreen; Kee, Daisy Mui Hung; Rattanapoond, Rattanapoond; Syarina, Wan Syazwanie; Ilyana, Normaizatul
Journal of The Community Development in Asia Vol 4, No 1 (2021): January 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v4i1.1003

Abstract

Chocolates and snacks are a humongous market all around the world. Mondelez International, the producer of Cadbury is a major player in this industry which perceives the Malaysian and Indian market differently. This study aims to examine the consumer perception on the usage of Cadbury products in Malaysia and India. The study would examine the association, usage, buying behavior and customer satisfaction in the two countries and identify similarities and differences among them. This study involves both primary and secondary data collected through various sources such as consumers from the two countries and publications. These findings provide a comparative insight about consumer perceptions about the products which help in understanding the two markets and marketing activities in detail.
Co-Authors A.A. Gde Satia Utama, A.A. Gde Satia Aditi, Aditi Aida, Syazreen Binti Azmi, Nur Ain Syamira Binti Mohamed Harun, Nurathirah Binti Mohamed Nazir, Nurin Jasmin binti Mohd Daud, Sofea Zafiera Binti Mohd Hamdan, Noor Najihah Binti Zamara, Faizah Binti Zamri, Siti Khadijah BV, Suhasini Chaurasiya, Rupali Harsha, Yalla Satya Sai Venkata Sri Hongekar, Sairaj Hui, Yip Jia Ilyana, Normaizatul Kee, Daisy Mui Hung Mulya, Victor Teja Naresh, Vadlamudi Prudhvi Pandey, Rudresh Pandey, Shweta Rai, Akansha Rao, K.S. Rattanapoond, Rattanapoond Safitri, Adinda Dessy Indriana Sharma, Lavi Sin, Liem Gai Syarina, Wan Syazwanie Thevan, Parvina A/P Sangelee Upadhayay, Nishant Yan, Ng Pui Yue, Wong Sin Zhin, Phuan Mun