Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Journal of the Community Development in Asia
Qistina, Farah Nur
Unknown Affiliation
Humanities

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Key Success Factors: A Case Study of UNIQLO Mirza, Mohamad; Verma, Ashutosh; Kee, Daisy Mui Hung; Awatif, Awatif; Qistina, Farah Nur; Aswadi, Muhammad Khairul
Journal of The Community Development in Asia Vol 3, No 2 (2020): May 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v3i2.805

Abstract

This paper aims to investigate how the UNIQLO, the global Japanese fast fashion retailing group, drives their organization towards success. UNIQLO has a good product quality by introducing Heat Tech range of cold weather underwear lines which targeted at warm weather with affordable price. Besides, UNIQLO continues to develop its product via research and development to meet the needs of their customers. UNIQLO stores particularly are distinctive and have a clear positioning in the market. In 2014, UNIQLO launched its mobile online store through the smartphone app. UNIQLO emphasizes on giving the best satisfaction to their customers. The paper presents the factors that lead to organizational success in UNIQLO. These findings will have considerable implications for academics as well as practitioners. Finally, the paper also provides direction for future research.
Co-Authors Aswadi, Muhammad Khairul Awatif, Awatif Kee, Daisy Mui Hung Mohamad Mirza Verma, Ashutosh