Garuda - Garba Rujukan Digital

PENGARUH PROMOSI PENJUALAN TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA DI PT. TUNA DWIPA MATRAS POS TONDANO Stefani Angmalisang; Sandy Lila
Manajemen dan Kewirausahaan Vol. 1 No. 2 (2020): Manajemen dan Kewirausahaan
Publisher : Manajemen FE Unima

Persainganbisnisyang semakinketatmenuntutparaperusahaan sebagai pelaku bisnisuntuklebihmeningkatkan kinerjanyadenganmenerapkanstrategi pemasarannyayangefektifdanfaktor-faktorlain,termasukmeningkatkankualitas pelayanan, sertamembangunhubunganjangkapanjangbagikonsumendancalon konsumenyangdapatmembantunyaungguldalampersaingan. AdapunTujuandari penelitianiniyaitumengetahui Pengaruh Promosi PenjualanTerhadapKeputusanPembelianSepedaMotorHondadiPT.TunaDwipa Matras Pos Tondano.Populasi dalam penelitian ini berjumlah 91 orang sesuai dengan laporan penjualan perusahan pada tahun 2018, sedangkan pengambilan sampel pada penelitian ini menggunakan metode pengambilan sampel jenuh atau sensus, yaitu emnggunakan seluruh populasi sebagai sampel.Penelitian ini menggunakan analisis regresi linier sederhana, yang memperoleh hasil yang menunjukan bahwa PromosiPenjualanberpengaruh signifikandanberdampak positif terhadap keputusan pembelian.Artinyasemakin baikpromosi penjualanmaka semakin tinggikeputusan dalam pembelian oleh konsumen.

The Effect of Market Orientation and Product Creativity on Competitive Advantage at Etsuko Kitchen Tomohon Meisie Tulung; Stefani Angmalisang
Journal of International Conference Proceedings (JICP) Vol 5, No 2 (2022): BEFIC Conference Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v5i2.1710

This study aimed to find out the effect of market orientation and product creativity on the competitive advantage at Etsuko Kitchen Tomohon. The population was the customer of Etsuko Kitchen Tomohon. The number of samples was calculated based on Lemeshow formula that was as many as 100 respondents. Data collection was conducted using questionnaire. Data analysis that used in this study was t-test, F-test and multiple linear regressions processed using SPSS program, version 2022. The results showed that market orientation variable in t-test had tcount value of 5.026 > ttable value of 1.984 and has significant value of 0.000 < 0.05, and product creativity variable had tcount 10.384 > ttable 1.984 and the significant score of 0.000 < 0.05. The research results showed that market orientation variable and the product creativity partially and simultaneously had positive and significant effect on the competitive advantage. Thus, it could be concluded that the role of market orientation and product creativity on the competitive advantage was 74.4% and the remaining, i.e., 25.6%, was influenced by the other variables which were not included in this study. Keywords: Competitive Advantage, Market Orientation, Product Creativity.

The Measurement of Service Quality in Cianjur Raya Restaurant using SERVQUAL Model. Stefani Angmalisang
Journal of International Conference Proceedings (JICP) Vol 1, No 2 (2018): Proceedings of the 2nd International Conference of Project Management (ICPM) Gor
Publisher : AIBPM Publisher

There is a significant need for the management in Cianjur Raya restaurant to do a service quality measurement, doe to the unsatisfied economic return and poor perform in meeting the desirable income level was set by the management.Hence, SERVQUAL model was being used in this research in order to measure the service quality in the restaurant. The model is useful to measure the gap between expectations of the customer with the fact of service that was delivered by the management. There are five SERVQUAL dimensions that represent the service quality; they are tangible, reliability, responsiveness, assurance and empathy. And the five dimensions are used to measure the five Gaps Analysis in SERVQUAL model which are: Gap 1 is the knowledge gap (the gap between customer expectations and perceptions of management); Gap 2 is the standards gap (the gap between management perceptions of consumer expectations and service quality standards); Gap 3 is the delivery gap (the gap between service quality specifications and delivery services); Gap 4 is the communication gap (the gap between service delivery and external communication); and Gap 5 is the service gap (the gap between perceived service and expected service). After conducting the research, the result found that the expected service was not met by the management; hence the service level was unsatisfactory. Finally, some recommendations were made to the management based on the result found in the research. The recommendation will be very useful in improving the service quality of Cianjur Raya restaurant in the near future. Keywords: Service Quality, SERVQUAL model, SERVQUAL dimensions, Gap.

Gap Analysis of Service Quality of BNI Banking Café at Manado Town Square Stefani I. Angmalisang
Journal of International Conference Proceedings (JICP) Vol 2, No 2 (2019): Proceedings of the 4th International Conference of Project Management (ICPM) Man
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v2i2.616

This study analyzes the service quality of BNI café banking at Manado Town Square. This research is using gap analysis method between consumer expectation and perception towards the service quality of BNI café banking at Manado Town Square. The café banking is the first digital banking service in Indonesia that combines the concept of banking services with café outlet. This research is a descriptive study that uses a quantitative approach. This research uses accidental sampling techniques where 100 respondents are given questionnaires. It contains 22 question items that represent five dimensions of service quality (tangible, reliable, responsiveness, assurance, and empathy). The results obtained are the score of a positive gap of 0.3 for the total of five dimensions. It means that, overall, the service quality of BNI café banking is felt by customers to exceed their expectations. Especially in the dimensions of tangible, reliable and assurance quality, these dimensions get positive gap score. The dimensions of responsiveness and empathy still do not meet the overall expectations of consumer because they get negative score. The result of this study can be an input for the management of BNI café banking at Manado Town Square, so that the quality of existing service can be improved.

PENGARUH LOKASI, KUALITAS PELAYANAN DAN PERSEPSI HARGA TERHADAP KEPUASAN KONSUMEN KEDAI KOPI JANJI JIWA JILID 667 TOMOHON Joanita Pio; Nova Ch Mamuaya; Stefani Angmalisang
Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi) Vol 6 No 3 (2022): Edisi September - Desember 2022
Publisher : LPPM STIE Muhammadiah Bandung

Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh Lokasi, Kualitas Pelayanan dan Persepsi Harga terhadap Kepuasan Konsumen Kedai Kopi Janji Jiwa Jilid 667 Tomohon. Pada penelitian ini ukuran sampel diambil dengan menggunakan rumus Lemeshow berjumlah 100 orang. Teknik sampling menggunakan purposive sampling. Data diambil menggunakan kuesioner yang diukur dengan skala Likert. Penelitian ini menggunakan analisis regresi linier berganda dengan bantuan program SPSS versi 26. Hasil penelitian menunjukkan bahwa kualitas pelayanan dan persepsi harga berpengaruh secara parsial namun lokasi tidak berpengaruh secara parsial terhadap kepuasan konsumen. Hasil penelitian juga menunjukkan bahwa lokasi, kualitas pelayanan dan persepsi harga berpengaruh secara simultan terhadap kepuasan konsumen.

The Measurement of Service Quality at Linow Lake Tourist Attraction Using Servqual Method Angmalisang, Stefani I.
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 2 (2021): June 2021
Publisher : AIBPM Publisher

The tourism industry sector in North Sulawesi is currently getting more attention by the government. Linow lake is one of the busiest and visited tourist attraction. The tourism industry must apply the concepts, regulations and guidelines in tourism development in order to be able to maintain and increase the number of tourist visits which will lead to economic benefits for the tourism industry and local communities. In Tomohon city itself, there are so many natural tourist attractions which as beautiful as Linow Lake. In order for tourists to feel satisfied and want to visit the Linow lake on the next day, the quality of service cannot be overlooked. For this reason, measurement of service quality was carried out using five dimensions, Tangible, Reliability, Assurance, Responsiveness, and Empathy. It will be measured to 100 respondents, how the expectations and perceptions of tourists about the service quality at Linow Lake tourist attractions. Measurements were carried out by using servqual method, which calculates the difference between the expectations and perceptions of tourists consisting of 22 questions. The result of the analysis showed a positive value of 0.17, which means that the service quality at Linow Lake tourist attractions has exceeded the expectations of visitors. However, one dimension, responsiveness, gets a negative value, and it is expected that the management can improve the quality of its services in terms of response speed, especially on busy visitor days.

The Measurement of Service Quality at Linow Lake Tourist Attraction Using Servqual Method Angmalisang, Stefani I.
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 2 (2021): June 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v4i2.1110

The tourism industry sector in North Sulawesi is currently getting more attention by the government. Linow lake is one of the busiest and visited tourist attraction. The tourism industry must apply the concepts, regulations and guidelines in tourism development in order to be able to maintain and increase the number of tourist visits which will lead to economic benefits for the tourism industry and local communities. In Tomohon city itself, there are so many natural tourist attractions which as beautiful as Linow Lake. In order for tourists to feel satisfied and want to visit the Linow lake on the next day, the quality of service cannot be overlooked. For this reason, measurement of service quality was carried out using five dimensions, Tangible, Reliability, Assurance, Responsiveness, and Empathy. It will be measured to 100 respondents, how the expectations and perceptions of tourists about the service quality at Linow Lake tourist attractions. Measurements were carried out by using servqual method, which calculates the difference between the expectations and perceptions of tourists consisting of 22 questions. The result of the analysis showed a positive value of 0.17, which means that the service quality at Linow Lake tourist attractions has exceeded the expectations of visitors. However, one dimension, responsiveness, gets a negative value, and it is expected that the management can improve the quality of its services in terms of response speed, especially on busy visitor days.

Exploring the Relationship between Customer Engagement and Brand Advocacy among TikTok Shop Consumers: A Qualitative Literature Review Angmalisang, Stefani I.; Angmalisang, Harrychoon; Rattu, Syaloomitha G.; Setlight, Praished M.; Pakasi, Vianti R.; Muaja, Reginaseli M.; Sembiring, Otniel S.; Pangemanan, Enrique; Dugupa, Simon; Sumolang, Gabriel
Indonesian Research Journal on Education Vol. 5 No. 4 (2025): Irje 2025
Publisher : Fakultas Keguruan dan Ilmu Pendidikan, Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/irje.v5i4.2971

This study aims to explore the relationship between customer engagement and brand advocacy from the perspective of consumers on TikTok Shop. The research focuses on how consumers' interactions with brands affect their willingness to be brand advocates. A descriptive qualitative approach is used with literature review as the main method. Data was collected through a systematic review of journals related to customer engagement, brand advocacy, and digital marketing on TikTok Shop. Thematic analysis is used to identify patterns of relationships between variables. Results show that customer engagement has a significant impact on brand advocacy. Engagement is formed from creative content, interactive communication, and digital community participation. Consumers who are emotionally and socially connected are more likely to share positive experiences and become brand advocates. This study provides new insights by highlighting the dynamics of brand engagement and advocacy on video-based platforms like TikTok Shop, emphasizing the importance of emotional engagement and community building as a digital marketing strategy.

Title

Found 8 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 8 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 8 Documents
Search