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All Journal Ijtimā`iyya: Journal of Muslim Society Research JOURNAL OF MARKETING BREAKTHROUGHS
A'yun, Annisa Qurrota
Unknown Affiliation
Humanities Economics, Econometrics & Finance Social Sciences

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Islamic Believable: Water as a Perfecting to Prayer and as a Community Empowerment of Islamic Da'wah A'yun, Annisa Qurrota; Ediyono, Suryo; Keulen, Marijke Van; Dorani, Abdulaziz
Ijtimā iyya Journal of Muslim Society Research Vol. 9 No. 1 (2024)
Publisher : Postgraduate, State Islamic University Prof. K.H. Saifuddin Zuhri Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/ijtimaiyya.v9i1.10860

Abstract

This paper will discuss the relationship between water and the propagation of Islam in the community as a form of realization of Islamic philanthropic funds because BMH utilizes philanthropic funds as a water source procurement program. The object of observation in this paper is the Baitul Maal Hidayatullah Amil Zakat Institution, representative of East Java Province, which carries out a drilled well program for the community. A literature review was carried out on knowledge books and scientific articles explaining beliefs and water in Islam. Results of the discussion: Water is a source of human life and is included in the primary needs of Islam. BMH is one of the institutions that consists of a water supply program to become a process of preaching to the community through the drilled well program. Assistance with drilled wells to the community, mosques, and Islamic boarding schools has become a door to da'wah in the area because by helping with water supplies, it can bring the BMH Institution closer to the community so that the community is willing to open itself up to learn more about BMH and the Islamic religion.
Consumer Empowerment Through Ethical AI: Strategies for Transparent and Trustworthy Personalized Marketing A'yun, Annisa Qurrota; Setyaningsih, Wahyu
Journal of Marketing Breakthroughs Vol. 1 No. 1 (2025)
Publisher : Generate Digital Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70764/gdpu-jmb.2025.1(1)-01

Abstract

Objective: This research aims to explore how the ethical application of artificial intelligence (AI) in marketing can empower consumers through transparency, data control, and bias reduction. The main focus of this research is to understand the impact of giving consumers control over their personal data, transparency in the use of AI, and bias mitigation efforts on consumer trust and loyalty. Research Design & Methods: This research employs thematic analysis to identify themes on ethical and legal challenges in AI-based marketing, using specific keywords to ensure relevance. Sources were selected for credibility, relevance, and recent publication, with key seminal works also included. Findings: The results show that consumer empowerment through ethical AI increases trust and loyalty. Transparency of data use and control over personal information are important for strong relationships between consumers and brands. Reducing bias in AI algorithms is also necessary for fairness and inclusiveness. Implications & Recommendations: This research recommends companies to implement ethics in AI marketing through data transparency, consumer control over personal data, and bias-free algorithms. The application of explainable AI (XAI) is also recommended to increase consumer understanding and trust, ultimately strengthening loyalty through ethical and responsible AI. Contribution & Value Added: This research enriches the AI marketing literature by emphasizing the importance of ethics in empowering consumers and provides practical guidance for companies to implement AI ethically, transparently, and with respect for consumer privacy.
Co-Authors Dorani, Abdulaziz Ediyono, Suryo Keulen, Marijke Van Wahyu Setyaningsih