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All Journal Jurnal Pengabdian Masyarakat Singa Podium (JPMSIPO) Journal of Fundamental Management (JFM)
Ferranti, Putri Andari
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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Strategi Pemasaran Berbasis Selfie Untuk Meningkatkan Daya Saing UMKM di Kecamatan Pondok Aren Kota Tangsel Hindardjo, Anton; Ferranti, Putri Andari; Pramudena, Sri Marti; Marlapa, Eri
Jurnal Pengabdian Masyarakat Singa Podium (JPMSIPO) Vol. 2 No. 1 (2024): April
Publisher : LPPM Universitas Bung Karno

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58965/jpmsipo.v2i1.25

Abstract

This case study investigates the adoption of selfie-based marketing strategies by Micro, Small, and Medium Enterprises (MSMEs) in the District Pondok Aren, South Tangerang City. The research primarily focuses on the utilization of selfies as branding tools, the personalization of content through Augmented Reality (AR) technology, and the safeguarding of consumer data security. Contrary to viewing selfies merely as a trend, this study identifies them as a crucial element in establishing a robust brand image. The integration of consumer selfies serves as a key strategy for extending consumer identities into the digital sphere, fostering deeper engagement between consumers and brands and cultivating an ongoing emotional connection. AR technology enhances content personalization, enabling consumers to interact with brands via customized facial filters, thereby making the consumer experience more distinctive and relevant. Consumer data security emerges as a vital aspect, underscored by protective measures and transparency to ensure a safe and comfortable interaction environment. By focusing on innovation and aligning with digital marketing trends, this strategy offers practical guidance for MSMEs in the District Pondok Aren.
Penyuluhan Strategi Keuangan Cerdas untuk UMKM pada Era Digital di Kecamatan Pondok Aren Ferranti, Putri Andari; Puspitarini, Sari; Hindardjo, Anton
Jurnal Pengabdian Masyarakat Singa Podium (JPMSIPO) Vol. 2 No. 1 (2024): April
Publisher : LPPM Universitas Bung Karno

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58965/jpmsipo.v2i1.27

Abstract

In recent years, advancements in digital applications have provided access for all layers of society to easier financial management than traditional methods at their fingertips. However, many small and medium enterprise (SME) operators are still not accustomed or effectively informed about their utilization for their businesses. This outreach aims to help SME operators adapt to the current digital access convenience in managing their business finances. There are various digital applications available that can assist SME operators in addressing issues such as non-positive sales growth, difficulties in accurately tracking operational transactions, or slow traditional funding assistance. This activity introduces ways to easily create financial projections and reports, utilize online financial transaction methods, and explore Fintech alternatives.
PENGARUH DEBT TO EQUITY RATIO, RETURN ON ASSET, DAN CURRENT RATIO TERHADAP FINANCIAL DISTRESS (Studi Empiris Pada Perusahaan Sub Sektor Properti dan Real Estate Yang Terdaftar di BEI) Aini, Siti Nur; Ferranti, Putri Andari
Journal of Fundamental Management (JFM) Vol 4, No 2 (2024): JULI 2024
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jfm.v4i2.26069

Abstract

This study aims to determine the effect of leverage ratio (Debt to Equity Ratio), profitability (Return on assets), and liquidity (Current Ratio) on financial distress in the property and real estate sub-sector companies listed on the Indonesia Stock Exchange (IDX). The method of analysis used is descriptive analysis, panel data regression analysis, classical assumption test and hypothesis test that is processed using Eviews12. The sample used was 175 samples from 35 property and real estate sub-sector companies listed on the Indonesia Stock Exchange in the 2018-2022 period. The sample method uses purposive sampling method. The results of this study indicate that leverage (Debt to Equity Ratio) has a significant negative effect on financial distress, profitability (Return on Asset) and Liquidity (Current Ratio) has a significant positive effect on financial distress.
ANALISIS VARIABEL-VARIABEL YANG MEMPENGARUHI UNDERPRICING SAHAM PADA INTIAL PUBLIC OFFERING (IPO) DI BURSA EFEK INDONESIA (BEI) TAHUN 2022 Nurshabani, Tasya; Ferranti, Putri Andari
Journal of Fundamental Management (JFM) Vol 4, No 2 (2024): JULI 2024
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jfm.v4i2.26503

Abstract

This study aims to determine and analyze Underwriter Reputation, Auditor Reputation, Company Size, Proceeds, and Financial Leverage on Stock Underpricing. The population in this study were companies that made on  Initial Public Offering (IPO) on the Indonesia Stock Exchange in 2022. Sampling technique with purposive sampling method. From this method obtained 37 companies were obtained that met the criteria during the observation period. The data analysis method uses quantitative analysis.  The research design used was casual research using multiple linear regression analysis using the E-Views 12 application to determine the level of significance between the dependent variable and the independent variable. The results can show that Auditor Reputation and Company Size have a positive and significant influence on Underpricing, Proceeds have a negative and significant influence on Underpricing, Underwriter Reputation and Financial Leverage do not affect Underpricing that conducts an Intial Public Offering (IPO) on the Indonesia Stock Exchange (IDX) in 2022.
PENGARUH LIKUIDITAS, SOLVABILITAS, AKTIVITAS DAN FIRM SIZE TERHADAP PROFITABILITAS (Studi Pada Subsektor Telekomunikasi yang Tercatat di Bursa Efek Indonesia pada Tahun 2019-2023) Rahayu, Piki; Ferranti, Putri Andari
Journal of Fundamental Management (JFM) Vol 5, No 2 (2025): JULI 2025
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jfm.v5i2.35127

Abstract

Penelitian ini berupaya guna menganalisis pengaruh likuiditas, aktivitas, profitabilitas, dan firm size terhadap profitabilitas. Desain penelitian adalah penelitian kausalitas. Populasi pada penelitian ini merupakan perusahaan subsektor telekomunikasi yang tercatat di Bursa Efek Indonesia tahun 2019-2023 yang berjumlah 22 perusahaan. Pemilihan sampel mempergunakan metode purposive sampling selaras dengan karakteristik yang telah ditentukan serta didapatkan 7 perusahaan. Dalam penelitian ini, metode analisis data mempergunakan analisis regresi data panel. Temuan mengindikasikan secara bersama-sama keempat variabel independen yakni likuiditas, solvabilitas, aktivitas serta firm size berpengaruh signifikan terhadap profitabilitas. Secara parsial, variabel solvabilitas berpengaruh negatif signifikan terhadap profitabilitas, sementara variabel likuditas, aktivitas, serta firm size tidak berpengaruh. Temuan ini memberikan kontribusi praktis bagi perusahaan dalam mengelola sumber daya keuangan secara optimal, serta menjadi referensi teoritis bagi penelitian lanjutan di bidang keuangan perusahaan.
Co-Authors Anton Hindardjo Eri Marlapa Nurshabani, Tasya Rahayu, Piki Sari Puspitarini Siti Nur Aini, Siti Nur Sri Marti Pramudena