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Nahdi, Nabila Dian
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering

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Penggunaan Metode QFD Menerjemahkan Suara Konsumen Untuk Pengembangan Lip Product Lavine Beaute Kurniawan, Shelvy; Nahdi, Nabila Dian
Business Economic, Communication, and Social Sciences Journal (BECOSS) Vol. 2 No. 3 (2020): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v2i3.6532

Abstract

This study aims to bridge the literature gap to examine factors that influence customers in buying a beauty product especially product quality.  The type of research used is descriptive. The use of the method in this study is the quality function deployment (QFD) method which has 6 parts namely; customer needs, technical attributes, relationship matrix, technical assessment, correlation matrix, and competitive assessment. The findings of this study are the attributes that meet BPOM standards, ingredients performance, and the probability of failure become one of the attributes that have the highest value on the part of customer needs that can meet customer satisfaction in product development.
Co-Authors Shelvy Kurniawan, Shelvy