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All Journal MediaTor: Jurnal Komunikasi Jurnal Dakwah Tabligh Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Lontar : Jurnal Ilmu Komunikasi Journal of Psychological Science and Profession Reformasi : Jurnal Ilmiah Ilmu Sosial dan Ilmu Politik Jurnal Riset Komunikasi Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat Jurnal Ilmiah Teknik Informatika dan Komunikasi Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi

Ditha Prasanti

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Author-ID : 1742033

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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PROSES KOMUNIKASI VERBAL PEREMPUAN INDONESIA DI AUSTRALIA Sri Seti Indriani; Ditha Prasanti
LONTAR: Jurnal Ilmu Komunikasi Vol. 5 No. 1 (2017): LONTAR JURNAL ILMU KOMUNIKASI
Publisher : Universitas Serang Raya

Indonesian women that live in Australia have a different way in the verbal communication process than the citizens in Australia. They also are involved in many activities related to the culture tradition of Indonesia, like going to ‘asrisan’ or ‘pengajian’ group activities. Looking back on the background culture on where they live which is Australia, they tend to make new cultures. The research focused on how is the verbal communication process that applies within these Indonesian women in activity groups in Australia? The study uses a qualitative approach with a descriptive method. The data collecting technique used are depth interview, documentation study and observation. The result shows that the verbal communication that applies within the Indonesian women in activities group in Australia includes: (1) A new pattern of communication among the Indonesian women. (2) Topics discussed among them are Indonesia food; problems that occur in Indonesia and gossiping about other people. Keywords: Verbal Communication, Indonesian Women, Australia

PERAN OBAT TRADISIONAL DALAM KOMUNIKASI TERAPEUTIK KELUARGA DI ERA DIGITAL Ditha Prasanti
Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Vol 3, No 1 (2017): April 2017 Jurnal Komunikasi Universitas Garut : Hasil Pemikiran dan Penelitian
Publisher : Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.10358/jk.v3i1.246

Abstrak. Obat tradisional bukanlah hal yang asing lagi bagi sebagian masyarakat di Indonesia. Obat tradisional juga memiliki kedudukan yang khusus dalam masyarakat, yakni sebagai warisan budaya lokal dalam bidang kesehatan. Pada era ini, obat tradisional pun masih digunakan oleh masyarakat baik sebagai alternatif utama maupun pilihan dalam pengobatan penyakit yang dialaminya. Dalam penelitian ini, peneliti tertarik untuk mengangkat penelitian tentang peran obat tradisional dalam komunikasi terapeutik keluarga. Apalagi mengingat perkembangan era modern saat ini, peneliti ingin mengetahui peran obat tradisional digunakan dalam komunikasi terapeutik keluarga di era digital ini. Peneliti menggunakan pendekatan kualitatif dengan metode deskriptif kualitatif. Peneliti menggunakan teknik sampling purposive dengan mengambil 3 orang informan. Adapun teknik pengumpulan data yang digunakan adalah observasi, wawancara, dan studi dokumentasi. Hasil penelitian menunjukkan bahwa : (1) peran obat tradisional dalam komunikasi terapeutik keluarga di era digital meliputi :obat tradisional digunakan sebagai pertolongan pertama dalam komunikasi terapeutik keluarga; obat tradisional sebagai warisan budaya turun temurun dalam komunikasi terapeutik keluarga; obat tradisional sebagai metode penyembuhan back to nature dalam komunikasi terapeutik keluarga; (2) Adapun faktor penunjang yang mempengaruhi penggunaan obat tradisional dalam komunikasi terapeutik keluarga meliputi faktor budaya dan faktor sosial. Kata Kunci: Peran, Obat Tradisional, Komunikasi Terapeutik, Keluarga

PERSEPSI ANAK SEKOLAH DASAR TERHADAP KOMUNIKASI VERBAL BERUPA KRITIKAN DARI ORANG TUA DI KOTA BANDUNG Lucia Voni Pebriani; Ditha Prasanti; Puspita Adhi Kusuma W.
Journal of Psychological Science and Profession Vol 3, No 2 (2019): Jurnal Psikologi Sains dan Profesi (Journal of Psychological Science and Profess
Publisher : Universitas Padjadjaran

Proses komunikasi orang tua kepada anaknya berpengaruh terhadap pembentukan karakter anak. Anak usia sekolah dasar (usia 8-12 tahun) sudah memahami komunikasi verbal yang dilakukan orang tua kepada dirinya. Pada dasarnya, bentuk komunikasi verbal yang dilakukan orang tua kepada anaknya bisa bermacam-macam. Penelitian ini fokus pada persepsi anak usia sekolah dasar mengenai komunikasi verbal berbentuk kritikan yang dilakukan orang tua. Penelitian kuantitatif ini memiliki responden penelitian yang usia usia 8-12 tahun di Bandung sejumlah 403 orang (laki-laki= 41,9%, perempuan= 58,15%), yang didapat dengan metode cluster random sampling. Alat ukur yang digunakan adalah Perceived Criticism Inventory (PCI) versi Bahasa Indonesia dengan reliabilitas 0.98. Hasil penelitian ini menunjukkan jumlah (Quantity of Perceived Criticism/PCI-Q) sebanyak 44% anak usia 8-12 tahun di kota Bandung mempersepsi bahwa kadang-kadang orang tua mereka memberikan kritikan, 40% orang tua mereka sering memberikan kritikan dan hanya 8% dari orang tua mereka yang jarang memberikan kritikan terhadap mereka. Isi kritikan (Content of Perceived Criticism/PCI-C) yang paling banyak adalah mengenai komitmen anak yang rendah dalam mengerjakan tanggung jawab tertentu, serta bentuk kritikan (Form of Perceived Criticism/PCI-F) yang paling banyak dilakukan tanpa disertai kekerasan. Kata kunci; Persepsi;Anak;Sekolah Dasar;Komunikasi Verbal;Kritikan;Orang tua;Bandung

Pengalaman Komunikasi Ibu dengan Anak Down Syndrome Berprestasi di Masa Pandemi Covid-19 Shofura Nur Adilah; Purwanti Hadisiwi; Ditha Prasanti
Jurnal Riset Komunikasi Vol 5 No 1 (2022): Februari 2022
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

The Covid-19 pandemic is a new situation and condition which brings a lot of changes, mothers with Down syndrome children certainly also feel their own experiences during this pandemic. The purpose of this study was to find out the meaning of a child with Down syndrome in the mother's life, and how mothers with Down syndrome children manage the activities and activities they face during Covid-19. This study uses a qualitative phenomenological approach. Data was collected by means of in-depth interviews and documentation with a total of five informants. The results obtained indicate that: 1) The meaning of a child with Down syndrome for mothers is formed from the experience of mothers having a child with Down syndrome, namely as an experience of a spiritual journey, a source of learning, and as a complement to life. 2) There are various efforts by mothers with children with Down syndrome to manage activities and activities during Covid-19, including managing children's school activities, managing children's activities & activities, and managing children's behavior, independence, & responsibilities while at home.

Pengaruh Kredibilitas JKT48 sebagai Brand Ambassador terhadap Keputusan Pembelian Erigo Apparel oleh Followers Instagram @fjkt48.bdg Paskah Marpaung; Atwar Bajari; Ditha Prasanti
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 3 No. 3 (2025): Juli : SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v3i3.3106

The use of brand ambassadors has become increasingly prevalent among various brands, including Erigo Apparel. JKT48 was selected as a brand ambassador due to its strong influence on public opinion through its popularity on social media. However, there remains a lack of studies that specifically explore how the credibility aspects of JKT48 contribute to individual decision-making when choosing a product. This study aims to examine the influence of JKT48’s credibility dimensions, trustworthiness, expertise, and attractiveness on the purchase decisions of Erigo Apparel among followers of the Instagram account @fjkt48.bdg. The research is grounded in the source credibility theory proposed by Ohanian (1990). A quantitative approach was employed, using a survey method with 80 respondents selected through an f-test calculation using G*Power. The data were analyzed using SEM-PLS with the assistance of SmartPLS 4 software. The results indicate that all three credibility dimensions of JKT48 have a positive and significant effect on purchase decisions. Trustworthiness emerged as the most dominant factor, with a path coefficient value of 0.338 (t-statistic = 3.582; p-value = 0.000). All indicators in the model were declared valid and reliable, with an R-square value of 0.679, indicating that the model can substantially explain the purchase decision variable. These findings reinforce the idea that perceptions of JKT48’s credibility play a crucial role in shaping consumer purchase decisions.

Strategi Komunikasi Pemasaran Hibrid Aren Creativity dalam Pemberdayaan Pengrajin dan Perluasan Pasar Cobek Aren Syalma Azzahra; Atwar Bajari; Ditha Prasanti
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 5 No. 2 (2025): Juli: Jurnal Ilmiah Teknik Informatika dan Komunikasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v5i2.1022

This research is motivated by the challenges faced by cobek aren craftsmen in Kampung Lamping, Ciamis Regency, in marketing their products after the pandemic. Aren Creativity emerged as a solution through the implementation of a hybrid marketing communication strategy that combines offline and online marketing methods. This study aims to explore how this strategy plays a role in empowering craftsmen and expanding the market for handicraft products. The research method used is descriptive qualitative with a case study approach. Data collection techniques were carried out through in-depth interviews and direct observation of business actors and local craftsmen. The findings show that the hybrid marketing communication strategy implemented by Aren Creativity successfully expanded the market reach of cobek aren products and encouraged the active involvement of craftsmen in the marketing chain. The combination of conventional and digital marketing has led to increased sales volume, strengthened local branding, and improved the welfare of the craftsmen. The research was analyzed using the Integrated Marketing Communication (IMC) theory by Don E. Schultz, which is relevant in describing message consistency and integration across communication channels. The implications of this study indicate that the hybrid marketing communication strategy is effectively applicable in the context of rural UMKM as an effort to empower communities and adapt to the digital era.

Co-Authors Atwar Bajari Hadi Suprapto Arifin Ikhsan Fuady Kismiyati El Karimah Lucia Voni Pebriani Paskah Marpaung Preciosa Alnashava Janitra Purwanti Hadisiwi Puspita Adhi Kusuma W. Shofura Nur Adilah Sri Seti Indriani Syalma Azzahra

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