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All Journal Jurnal Manajemen Pelayanan Publik Syntax Literate: Jurnal Ilmiah Indonesia
Ekarini, Mira Indriyulia
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Transportation Other

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Strategi Human Centric Marketing dalam Meningkatkan Omzet Penjualan RM Abah Wardja Kec. Talun Kab. Cirebon Ekarini, Mira Indriyulia; Hurriyati, Ratih; Dirgantari, Puspo
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : CV. Ridwan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (4270.306 KB) | DOI: 10.36418/syntax-literate.v5i12.1848

Abstract

Penelitian tentang strategi human centric marketing dilakukan untuk mengetahui dampak strategi yang diterapkan rumah makan abah wardja dalam meningkatkan omzet penjualan. Strategi human centric marketing dapat dikatakan strategi baru karena konsepnya diterapkan di era revolusi industri ini. Metode penelitian tentang human centric marketing ini menggunakan metode kualitatif deskriptif yakni dalam penelitian ini mengkaji lebih dalam tentang strategi pemasaran yang berpusat pada kemanusiaan yakni human centric. Dari hasil penelitian yang dilaksanakan di rumah makan abah wardja dengan judul Strategi Human Centric Marketing Dalam Meningkatkan Omzet Penjualan Rumah Makan Abah Wardja Kec. Talun Kab. Cirebon disimpulkan bahwa strategi human centric marketing yang dilakukan rumah makan abah wardja cukup memberikan dampak signifikan dalam meningkatkan omzet penjualan, hal ini dikarenakan strategi human centric marketing menempatkan pelanggan sebagai fokus utama dalam pemasaran. Kepuasan pelanggan yang disajikan menjadikan media untuk memasarkan kepada pelanggan lain karena konsepnya adalah human centric marketing dimana pelanggan yang merasa puas dengan pelayanan dan produk yang ditawarkan akan memberitahuan kepada pelanggan lain yang belum datang ke rumah makan abah wardja Kecamatan Talun Kabupaten Cirebon.
Implementation of Digital Transformation and Government Enterprise Architecture in Improving the Performance of Integrated Social Services Ekarini, Mira Indriyulia; Rahayu, Agus; Disman, Disman; Wibowo, Lili Adi
Jurnal Manajemen Pelayanan Publik Vol 8, No 2 (2024): Jurnal Manajemen Pelayanan Publik
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmpp.v8i2.54095

Abstract

This study addresses the subject matter of declining public confidence in local governments in Indonesia, primarily due to issues in public service delivery, highlighting the urgent need for improved integrated social services. The objective is to analyze the mediating effect of enterprise architecture orientation on the influence of environmental turbulence, flexibility strategy, business model innovation, and digital transformation on social service performance in West Java. Methods involved a survey explanatory approach with all 27 social service providers in West Java Province, employing whole population sampling. Data were analyzed using descriptive statistical analysis and hypothesis testing using Partial Least Square Structural Equation Modeling (PLS-SEM). Results indicate that environmental turbulence, flexibility strategy, business model innovation, and digital transformation significantly impact social service performance when mediated by enterprise architecture orientation. The conclusions suggest that a robust model emphasizing strategic architectural orientation and effective implementation of flexibility, innovation, and digital transformation can enhance social service performance amidst environmental challenges. This study contributes to understanding the complex dynamics of social service provision in local governments, advocating for strategic investments in enterprise architecture and adaptive strategies to improve public service delivery and restore public trust.
Co-Authors Agus Rahayu Dirgantari, Puspo Disman, Disman Lili Adi Wibowo Ratih Hurriyati