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All Journal Jurnal Akademi Pariwisata Medan Jurnal Ilmiah Akomodasi Agung
Napitupulu, Binur Pretty
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Agriculture, Biological Sciences & Forestry Computer Science & IT Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Peran Sales Marketing Department Dalam Penjualanmice Package Pada Hotel The Sintesa Jimbaran Bali Napitupulu, Binur Pretty
Jurnal Akademi Pariwisata Medan Vol 12 No 1 (2024): Jurnal Akademi Pariwisata Medan
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/japm.v12i1.604

Abstract

Bali Island is an area with a high percentage of tourist visits and MICE activities, especially those located in BTDC Nusa Dua Bali, this has resulted in many investors, both local and foreign, to establish hotels, both budget hotels or starred hotels. With this hotel business competition, of course, it requires a reliable marketing or sales marketing team. Of several hotels in Bali, according to the author, Hotel The Sintesa Jimbaran Bali has a good existence in terms of increasing occupancy. MICE tourists generally have a longer length of stay, because they participate in pre- and post-tour activities with various programs such as ladies and children programs so that overall tourist spending is greater. In addition, MICE tourists have a relatively higher level of immunity to various unclear issues in a country so that they are not easily able to cancel their visits. In addition, MICE events provide direct benefits to the community's economy such as accommodation, culinary businesses, souvenirs, guides, and local transportation. The advantages of the MICE industry include attracting tourists in large numbers, longer length of stay, or short ones which are also called temporary holidays.
ANALISIS PENGEMBANGAN KAWASAN PARIWISATA PANTAI MOALE Mulia, Endi Martha; Napitupulu, Binur Pretty; Siahaan, Rikardo H.; Purba, Swingly; Ndruru, Markus
Jurnal Ilmiah Akomodasi Agung Vol 9 No 2 (2022): Jurnal Ilmiah Akomodasi Agung
Publisher : Akademi Pariwisata Darma Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51827/jiaa.v9i2.101

Abstract

In the development of extensive attractions in South Mias, the government has a very important role in organizing, monitoring and formulating and implementing the target and accurate target development policy according to the need to solve problems in the development of tourism. Therefore the development of the tourist object in effective and efficient tourism development, should be implemented well as the purpose of improving and preserving potential of the tourist object. This is aimed at knowing how the implementation of the Moala Beach Tourism Development policy implementation in South Nias Division. The research method used in this study is a qualitative descriptive method to illustrate the actual phenomenon of the incident. The data collection uses the interviews, observation and documents related to research. The theory used is the model of implementation of Richardson and Fluker consisting of 6 variables: Size and purpose of policy, resources, implementation body characteristics, communication between the executive bodies, social environment, economic, and political conditions and implementation (dispositions). The results of the study show that the implementation of the Moala Beach's attractions for the development of the Mole Park has yet to be implemented well because it is difficult to build communication with local communities in terms of cooperation to preserve and support the development process and the implementation of the program program. At the implementation of this policy there are still kebalas on less sufficient human resources and coordination with other unforced detail as due to the local sectoral ego that considers that the development task is the task of the associated duty.
Co-Authors Mulia, Endi Martha Ndruru, Markus Purba, Swingly Siahaan, Rikardo H.