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All Journal Revitalisasi : Jurnal Ilmu Manajemen Proceeding of International Conference on Entrepreneurship (IConEnt)
Steffani, Steffani
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Economics, Econometrics & Finance

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Perilaku Penggunaan Aplikasi Online Travel Agent (OTA) Oleh Konsumen Generasi Z Untuk Berwisata Fahlevi, Renza; Steffani, Steffani; Sihombing, Dame Afrina
REVITALISASI : Jurnal Ilmu Manajemen Vol 13 No 2 (2024): REVITALISASI : Jurnal Ilmu Manajemen
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/revitalisasi.v13i2.6265

Abstract

Developments in technology have contributed to the progress of the tourism industry, including in the online travel agent (OTA) business. OTA business competition in Indonesia is quite high, especially targeting Z generation (gen Z) consumers. This research aims to conduct a study of the intention of gen Z consumers in using OTA. This research consists of three independent variables, namely perceived ease of use, perceived usefulness and trust. The number of respondents in the research was 248 and the research data was collected using a questionnaire. The data was processed using linear regression techniques using the SPSS application. The results are explain that the three variables have an influence on the intention of gen z consumers to use OTA. The results of the study will contribute to OTA providers to understand the behavior of using OTA applications by gen Z consumers for traveling.
THE INFLUENCE OF RETURN ON EQUITY, CURRENT RATIO AND EARNING PER SHARE TOWARD STOCK PRICE OF CONSUMER GOODS INDUSTRY LISTED ON THE INDONESIA STOCK EXCHANGE Melina, Melina; Steffani, Steffani
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 2 (2022): Proceedings of the 2nd International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

The aim of this research is to find out the influence of return on equity, current ratio, and earnings per share on the stock price of consumer goods industry listed on the Indonesia Stock Exchange (IDX) for the year 2017-2020. This is quantitative research with a purposive sampling method as the selected sampling method to be used. The data is secondary data derived from Indonesia Stock Exchange. In total, companies that meet the sample criteria amount to 25 companies from 2017 to 2020, resulting in a total of 100 data. The data analysis method applied is multiple linear regression which is processed through SPSS 25. The findings of this research show that, partially, return on equity has an insignificant influence toward stock price, whereas current ratio and earnings per share have a significant influence toward stock price of consumer goods industry listed on the Indonesia Stock Exchange (IDX) for the year 2017-2020. On the other hand, those three independent variables simultaneously have significant influence on stock price.
Co-Authors Fahlevi, Renza Melina Melina, Melina Sihombing, Dame Afrina