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All Journal JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal Riset Manajemen dan Akuntansi (JURIMA) Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Indo-Fintech Intellectuals: Journal of Economics and Business
Kramadibrata, Budi
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Arts Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Faktor-Faktor yang Mempengaruhi Minat Berwirausaha (Studi Pada Karyawan Generasi Z) Kramadibrata, Budi; Susanto, Andi Heru
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 4 No. 2 (2024): Indo-Fintech Intellectuals: Journal of Economics and Business
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v4i5.1719

Abstract

As an employee, of course you want a safe job position for yourself. When companies don't provide a sense of security for their job positions, it can trigger turnover. Generation Z employees are known to tend not to want to be tied to a company and be independent, job insecurity encourages them to find ways to start entrepreneurship. The large number of people who are entrepreneurs can have a positive impact on the country's development. Seeing this creates entrepreneurial intention which can be influenced by intrinsic motivation and competency. For this reason, the aim of this research is to see the influence of job insecurity, competency, intrinsic motivation on entrepreneurial intention. The research methodology is quantitative. The population is aimed at generation Z employees with a purposive sample, namely generation Z with permanent employee status and have worked for ≥ 2 years as many as 130 employees. A survey with a questionnaire was used for data collection and then the analytical method used was the Structural Equation Model (SEM). The results of this study indicate that job insecurity has a positive effect on intrinsic motivation, then it is found that competency has a positive effect on intrinsic motivation and the result finds that intrinsic motivation has a positive effect on entrepreneurial intention
PENGARUH KUALITAS DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN SEPATU COMPASS DI JAKARTA BARAT Wibisono, Diaz; Kramadibrata, Budi
Jurnal Riset Manajemen dan Akuntansi Vol. 2 No. 3 (2022): Desember: Jurnal Riset Manajemen dan Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurima.v2i3.544

Abstract

The increasing interest in the fashion world today makes purchases of goods increase. This study aims to determine the effect of quality and brand image on purchasing decisions. Design/methodology/approach: This study used an associative quantitative approach with a sample size of 55 . The instruments used are questionnaires and tests. Testing the quality of the instrument includes validity and reliability tests. Data analysis used descriptive and correlation analysis, while for hypothesis testing using multiple linear regression analysis. Results: The results showed that there was a positive and significant relationship between quality and brand image on purchasing decisions with an R-Square value of 0.88. Research limitations/implications: This analysis is only conducted in the West Jakarta area and does not take into account other variables or moderating variables that influence purchasing decisions.
Investigation on the Effect of Work Flexibility Policy on Job Satisfaction and Performance of Millennial Generation Employees in Start-UP Companies in DKI Jakarta Susanto, Andi Heru; Kramadibrata, Budi
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 7, No 4 (2023): JISIP (Jurnal Ilmu Sosial dan Pendidikan) (November)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v7i4.6160

Abstract

This study aims to determine the effect of job flexibility policies on job satisfaction and millennial generation employee performance in start-up companies in DKI Jakarta. This research uses a quantitative approach with survey methods. The population of the study, namely start-ups in DKI Jakarta, amounted to 1256. The sampling technique used is multistage random sampling. The determination of the final sample size to be used as respondents refers to the Generic Formula, and a total sample of 294 employees is obtained. The data analysis used is multiple regression analysis. The results of data analysis show that there is a positive and significant influence of work flexibility on the performance of millennial generation employees in start-up companies in DKI Jakarta by 62.6%. Affected by the positive and significant influence of job satisfaction on the performance of millennial generation employees in start-up companies in DKI Jakarta by 42.3%. There is a simultaneous influence (together) between the implementation of work flexibility and job satisfaction on the performance of millennial generation employees in start-up companies in DKI Jakarta by 62.6%.
PENGARUH INFLUENCER INSTAGRAM DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN UMKM MINEWEAR: STUDI PADA UMKM MINEWEAR DI JAKARTA Verdiananta, Lanang Dmitri; Kramadibrata, Budi
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 3 No. 3 (2023): Oktober : Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v3i3.541

Abstract

Promotional activities in the current era are very different from promotional activities in the past, in the midst of the disruption of the media and digital economy, now marketing activities have greatly evolved, including advertising on social media such as YouTube, Instagram, Facebook, Twitter and various other social media. This study aims to determine the effect of Instagram influencers and prices on purchasing decisions at Minewear SMEs. This research was conducted using a quantitative approach and associative research design with a total sample of 155 respondents. The instrument used by researchers is a questionnaire. Testing the quality of the research instrument, namely testing the validity and reliability. Data analysis used descriptive analysis, while for testing the hypothesis using multiple linear regression analysis. The results of this study explain that there is a positive and significant relationship between Instagram influencers and prices on purchasing decisions at MSMEs Minewear with a correlation coefficient value. This analysis is only carried out on one MSME and does not take into account other variables or moderator variables that influence purchasing decisions.
Co-Authors Susanto, Andi Heru Verdiananta, Lanang Dmitri Wibisono, Diaz