<![CDATA[A tourist attraction is a destination or place visited by tourists to enjoy a variety of attractions, natural beauty, culture, history, or recreation. Attractions can be beaches, mountains, lakes, national parks, historical buildings, museums, amusement parks, and much more. One common problem is confusion in choosing the right attraction, where the information available is incomplete or inaccurate, causing tourists difficulty in making the right decision. Therefore, there needs to be a holistic and integrated approach in choosing tourist attractions, taking into account these aspects so that the tourist experience becomes more meaningful and meaningful for all parties involved. The research objective of the Attraction Recommendation Decision Support System Using Reciprocal Rank and MOORA is to develop a system that can provide optimal attraction recommendations to users based on their preferences against diverse criteria, such as distance, cost, travel time, and cleanliness level. By using the Reciprocal Rank approach to take into account the user's subjective preferences towards each criterion. Meanwhile, by applying MOORA, this study aims to optimize the relative performance of alternative attractions based on the relationship between criteria. Thus, this research is to provide useful tools for users to make better and more informed decisions. The ranking results provide recommendations for alternative krui beach with a final value of 0.3752 to rank 1, alternative tanjung setia beach with a final value of 0.3558 to rank 2, alternative klara beach with a final value of 0.3512 to rank 3]]>
