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All Journal ESENSI: JURNAL BISNIS DAN MANAJEMEN
Mardhiyah, Nyayu Sakinatul
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Economics, Econometrics & Finance

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Analisis Technology Acceptance Model (TAM) Terhadap Penggunaan Aplikasi Gojek Pada Mahasiswa Di Kota Palembang Mardhiyah, Nyayu Sakinatul; Rusydi, M; Azwari, Peni Cahaya
Esensi: Jurnal Bisnis dan Manajemen Vol 10, No 2 (2020)
Publisher : Faculty of Economic and Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/ess.v10i2.16455

Abstract

This research aims to find out how technology in the form of gojek can be well received by colleges in Palembang. The framework has been developed based on the TAM and TRA with quantitative research methods in the form of SEM Amos 21. The results of the research are usefulness and ease of use have a positive and significant effect on behavioral intention of use, usefulness, ease of use and behavioral intention of use have a positive and significant effect on actual system use, the last usefulness and ease of use have a positive and significant effect on actual system use through behavioral intention of use. Based on these results it can be concluded that the subject has been well received by Palembang colleges through TAM and TRA as the grand theory.
Co-Authors Azwari, Peni Cahaya M Rusydi, M