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All Journal International Journal of Artificial Intelligence Research Jurnal Eksis
Tjetje, Noor Fachman
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Humanities Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Environmental Science Social Sciences

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Journal : Jurnal Eksis

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Pengaruh Kualitas Pelayanan, Harga, Kepercayaan dan Kepuasan terhadap Loyalitas Konsumen Maxim di Kota Samarinda Sailawati; Tjetje, Noor Fachman; Fitri Andriani
Jurnal EKSIS Vol. 20 No. 1 (2024): APRIL
Publisher : Politeknik Negeri Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46964/eksis.v20i1.774

Abstract

This study aims to determine the Effect of Service Quality, Price, Trust and Satisfaction on Maxim Customer Loyalty in Samarinda City. This study used a quantitative approach, using primary data through questionnaires. The respondents in this study were Maxim users in Samarinda City with qualifications who had used Maxim transportation services. The independent variables used in this study were Service Quality, Price, Trust and Satisfaction. While the dependent variable in this study is Consumer Loyalty. In this study, the analysis tool used was multiple linear regression with the help of Statistical Product and Services Solutions (SPSS) software version 20. This study used multiple linear regression analysis with the equation. The results showed that service quality, price and satisfaction had a positive and significant effect on consumer loyalty. While trust has no effect and is not significant on consumer loyalty. Then it can be concluded that H1, H2 and H4 are accepted while for H3 are rejected. The results also showed that service quality, price, trust and satisfaction simultaneously have a positive and significant influence on the loyalty of Maxim customers in Samarinda City.
Faktor-faktor yang Mempengaruhi Minat Mahasiswa Politeknik Negeri Samarinda Menggunakan Sistem Pembayaran E-Wallet Linkaja MS, Ibrahim; Tjetje, Noor Fachman; Susanti, Ni Wayan Ayu
Jurnal EKSIS Vol. 20 No. 2 (2024): OCTOBER
Publisher : Politeknik Negeri Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46964/eksis.v20i2.1129

Abstract

This study aims to determine the influence of ease of use, service features dan lifestyle on students' interest in using the LinkAja e-wallet payment system. This research is a quantitative research. Data collection techniques through questionnaires with a sample of students of the Accounting Department of the Samarinda State Polytechnic. The sampling technique used in this study uses a purposive sampling technique with the Krejcie dan Morgan formula with a minimum sample of 266 respondents. In this study, the analysis tool used is the statistical method through the Statistical Product dan Service Solution (SPSS) program. The results of the study sho[[[[wed that partially the ease of use variable did not have a positive dan significant effect on students' interest in using the LinkAja e-wallet, while the variable of service features dan lifestyle had a positive dan significant effect on students' interest in using the LinkA[ja e-wallet. Penelitian ini bertujuan untuk mengetahui pengaruh kemudahan penggunaan, fitur layanan dan gaya hidup terhadap minat mahasiswa dalam menggunakan sistem pembayaran e-wallet LinkAja. Penelitian ini merupakan penelitian kuantitatif. Teknik pengumpulan data melalui kuesioner dengan sampel mahasiswa Jurusan Akuntansi Politeknik Negeri Samarinda. Teknik pengambilan sampel yang digunakan dalam penelitian ini menggunakan teknik purposive sampling dengan rumus Krejcie dan Morgan dengan sampel minimal 266 responden. Dalam penelitian ini, alat analisis yang digunakan adalah metode statistik melalui program Statistical Product dan Service Solution (SPSS). Hasil penelitian menunjukkan bahwa sebagian variabel kemudahan penggunaan tidak berpengaruh positif dan signifikan terhadap minat siswa dalam menggunakan e-wallet LinkAja, sedangkan variabel fitur layanan dan gaya hidup berpengaruh positif dan signifikan terhadap minat siswa dalam menggunakan e-wallet LinkAja.
Co-Authors Fitri Andriani Juri, Mat La Ode Hasiara MS, Ibrahim Muhammad Suyudi Sailawati Susanti, Ni Wayan Ayu