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Dominasi Perempuan dalam Iklan Televisi: Stereotip Gender dalam Iklan Televisi pada SCTV Auli, Merita; Jamiah, Ririn
Jurnal Analisis Sosial Politik Vol 1 No 2 (2017): Jurnal Analisis Sosial Politik
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jasp.v1i2.15

Advertising becomes a means to meet the information needs for the community. Advertising has also become one of the media that is very effective in attracting the attention and interest of audiences. Advertising becomes a way for producers to reach their target customers. An ad impression is packaged into a form that attracts attention so that the purpose of the product manufacturer can be achieved. One interesting form of ad packaging is to make women as role or role in the ads. This study observed the advertisement that impressions on private television station SCTV for one week with the time of broadcast at 19.00-22.00 WIB. Based on the results of the study found 226 different ads that aired on May 17-24, 2017. It has also done by involving two coding each representing men and women. The results is women have dominance in advertising when compared with men. Women dominate in the role category as much as 33% while men only 17%. While 35% of the locations used are homes and products are widely advertised is food and beverages with the amount of 43%. From the research result, television advertisement in Indonesia has domination of woman with home background and food-beverage product, so women can not escape from stereotype that woman is closely related to taking care of homework, children and family. TV commercials in Indonesia are dominated by women. So that the stereotype of women appear to be one of the decisive indicators of the success of an ad seen from consumer buying interest. Iklan menjadi sarana dalam memenuhi kebutuhan informasi bagi masyarakat. Iklan juga menjadi salah satu media yang sangat efektif dalam menarik perhatian dan minat khalayak. Iklan menjadi salah satu cara bagi para produsen untuk mencapai target konsumennya. Sebuah tayangan iklan dikemas menjadi suatu bentuk yang menarik perhatian sehingga tujuan dari produsen produk dapat tercapai. Salah satu bentuk kemasan iklan yang menarik ialah menjadikan perempuan sebagai role atau pemeran dalam iklan. Penelitian ini mengamati iklan pada stasiun televisi swasta SCTV selama satu minggu dengan waktu tayang pukul 19.00-22.00 WIB. Berdasarkan hasil penelitian ditemukan sebanyak 226 iklan yang berbeda yang tayang pada tanggal 17-24 Mei 2017. Telah dilakukan pula pengkodingan dengan melibatkan dua orang pengkoding yang masing-masing mewakili laki-laki dan perempuan. Hasil pengkodingan menunjukan perempuan memiliki dominasi dalam iklan jika dibandingkan dengan laki-laki. Perempuan mendominasi dalam kategori peran sebanyak 33% sedangkan laki-laki hanyak 17%. Sedangkan 35% lokasi yang digunakan ialah rumah dan produk yang banyak diiklankan ialah makanan dan minuman dengan jumlah 43%. Dari hasil penelitian, iklan televisi di Indonesia memiliki dominasi perempuan dengan latar rumah dan produk makanan-minuman, sehingga perempuan belum bisa lepas dari stereotip bahwa perempuan erat kaitannya dengan mengurus pekerjaan rumah, anak dan keluarga. Iklan televisi di Indonesia didominasi oleh perempuan. sehingga muncul stereotip bahwa perempuan menjadi salah satu indikator penentu dari kesuksesan sebuah iklan dilihat dari minat beli konsumen.

THE PRE-PRESIDENTIAL ELECTION 2024: UNCOVERING THE CONSISTENCY OF RELIGIOUS POLITICIZATION Achfandhy, Mochammad Irfan; Pujianto, Wawan Trans; Daniyarti, Wiwi Dwi; Jamiah, Ririn
Islam Futura Vol 24, No 1 (2024): Jurnal Ilmiah Islam Futura
Publisher : Universitas Islam Negeri Ar-Raniry

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/jiif.v24i1.17103

Social media is an effective communication tool for facilitating political campaign activities. However, social media promotes the enormous politicization of religion, such as the controversy surrounding the mixing of politics and religion in Indonesia's 2017 and 2019 general elections. This study aims at responding to the causes of social media supporting the consistency of the politicization of religion in the Pre-Presidential General Election 2024 by employing the politicization of religion in the past as a reflection of the current phenomenon. The research was conducted using a qualitative strategy and multimodal discourse analysis as an instrument for data analysis. Data was collected from the Twitter account @aniesbaswedan from October to December 2022 and previous studies. The research results indicate that the nuances can demonstrate indicators of the consistency of the politicization of religion through multimodal content, such as text, images, video, audio, and animation. The multimodal aspect can frame politics with an intriguing blend of religious attributes to obtain responses from netizens. Media convergence also stimulates interactive communication between netizens with others. In conclusion, politicians implement religious symbols to increase netizens' response in its campaign.

EFEKTIVITAS MEDIA SOSIAL DALAM MENYAMPAIKAN PESAN DAKWAH PADA MASYARAKAT KELURAHAN MULYOJATI KECAMATAN METRO BARAT Jamiah, Ririn; Rudini, Rudini; Elhany, Hemlan
Ath Thariq Jurnal Dakwah dan Komunikasi Vol 7 No 1 (2023): Ath-Thariq
Publisher : Fakultas Ushuluddin Adab dan Dakwah IAIN Metro-Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/ath-thariq.v7i1.6481

Social media is a form of technological progress that is developing rapidly. Like Instagram and WhatsApp, which are currently owned by many Mulyojati Village people, especially teenagers. They use Instagram and WhatsApp as a medium for communication, to seek and obtain information and also to spread or convey da'wah messages.This study aims to find out how effective social media is in conveying da'wah messages to the people of Mulyojati Village, West Metro District. The method used in this study is (Fieldresearch) and is descriptive qualitative. The data sources used are primary and secondary data sources. Then the technique of data collection is done by observation, interviews and documentation. Data analysis in this study was qualitative in nature, namely collecting data, analyzing all data from interviews, observations written down in field notes, personal documents, official documents, photographs. Then do data reduction then do the abstract. Various effects of research results in the process of delivering da'wah messages, namely, First, Cognitive Effects, da'wah messages that are spread or conveyed via Instagram and WhatsApp can add insight and knowledge to the community. Second, Affective Effects, namely that only a few people apply the contents of da'wah messages in their daily lives. The third is the behavioral effect, namely that only a small portion of the community after observing the contents of the da'wah message then applies it in everyday life to practice it in others. Delivery of da'wah messages through social media to the people of Mulyojati Village is less effective. Because of the three effects in the process of delivering da'wah messages, only cognitive effects are mostly carried out by the community, especially teenagers. Most of the people of the Mulyojati Village, especially teenagers, use Instagram and WhatsApp to find and disseminate information related to Islamic da'wah messages.

Pendampingan Pengelolaan Website Desa Sebagai Bentuk Komunikasi Publik Pemerintah Desa Jamiah, Ririn; Yuliasari, Alfiyana; Syahid, Ahmad
Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Vol. 7 No. 2 (2024): April 2024
Publisher : STMIK Royal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jurdimas.v7i2.2901

The village website is a medium for the disclosure of various public information by the government. In line with this, Sumber Baru village, Seputih Banyak District, Central Lampung has a village website that the government can use as a communication medium for village programs, but its management is still not optimal. The aim of this service is to provide assistance to village operators to manage websites, especially in terms of writing articles, taking photos and managing website interface. The method used in this mentoring activity is the ABCD (Asset Based Community Development) method. This mentoring activity will be carried out in September-October 2023 and consists of 5 stages of mentoring, namely coordination, socialization, training, mentoring and evaluation. After completing the mentoring activities, the results of the mentoring can be seen directly on the village website and show that there has been an improvement in website management, such as an increase in the number of news/activities in Sumber Baru Village that are reported on the website. It is hoped that mentoring activities like this will be further increased to improve the quality of village human resources which will have an impact on improving public communication by the village government. Keywords: mentoring; public communication; village website

THE PRE-PRESIDENTIAL ELECTION 2024: UNCOVERING THE CONSISTENCY OF RELIGIOUS POLITICIZATION Achfandhy, Mochammad Irfan; Pujianto, Wawan Trans; Daniyarti, Wiwi Dwi; Jamiah, Ririn
Islam Futura Vol 24 No 1 (2024): Jurnal Ilmiah Islam Futura
Publisher : Universitas Islam Negeri Ar-Raniry

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/jiif.v24i1.17103

Social media is an effective communication tool for facilitating political campaign activities. However, social media promotes the enormous politicization of religion, such as the controversy surrounding the mixing of politics and religion in Indonesia's 2017 and 2019 general elections. This study aims at responding to the causes of social media supporting the consistency of the politicization of religion in the Pre-Presidential General Election 2024 by employing the politicization of religion in the past as a reflection of the current phenomenon. The research was conducted using a qualitative strategy and multimodal discourse analysis as an instrument for data analysis. Data was collected from the Twitter account @aniesbaswedan from October to December 2022 and previous studies. The research results indicate that the nuances can demonstrate indicators of the consistency of the politicization of religion through multimodal content, such as text, images, video, audio, and animation. The multimodal aspect can frame politics with an intriguing blend of religious attributes to obtain responses from netizens. Media convergence also stimulates interactive communication between netizens with others. In conclusion, politicians implement religious symbols to increase netizens' response in its campaign.

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