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All Journal Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka)
Jusuf, Calvin Sinatra
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Economics, Econometrics & Finance

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APAKAH IKLAN TELEVISI MASIH KUAT MEMPERSUASI KONSUMEN DI ERA TEKNOLOGI, KOMUNIKASI, DAN INFORMASI Jusuf, Calvin Sinatra; Hermanto, David Rivaldy
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 13 No 1 (2019): Jurnal Ilmiah Bisnis dan Ekonomi Asia
Publisher : LP2M Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32812/jibeka.v13i1.100

Abstract

Nowadays, more and more companies continuously conduct product innovation in order to survive the market competition. One of the strategy to survive the competition is by advertising. Advertisement can be done through a lot of platform, for instance: television, radio, newspaper, magazine, and online platform. In this technological era, advertisement through television is still preferable. According to research, advertising through television is one of the most effective platform since spending rate due to tv commercials is increasing every single year. But on the other hand, television could also be not the most effective platform due to high advertising cost, vast segmentation, and unorganized running time. Because of that reason, it should be researched further whether advertising through television is effective or not.
Co-Authors Hermanto, David Rivaldy