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All Journal JURNAL ILMIAH GLOBAL EDUCATION Asian Journal of Management Analytics Ektasi : Jurnal Ekonomi, Akutansi dan Organisasi
Wahyuningrum, Christiana
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Analysis of the Implementation of the Government Internal Control System (SPIP) at the Regional Inspectorate of East Nusa Tenggara Province Leu, Theresia Fouk; Wahyuningrum, Christiana
Jurnal Ilmiah Global Education Vol. 6 No. 4 (2025): JURNAL ILMIAH GLOBAL EDUCATION
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v6i4.4637

Abstract

Implementation of the Government Internal Control System (SPIP) at the Regional Inspectorate of East Nusa Tenggara Province is carried out. Based on the formulation of the problem, the objective of this research is to describe the implementation of the Government Internal Control System (SPIP) at the Regional Inspectorate of East Nusa Tenggara Province. The data analysis technique used is descriptive qualitative analysis, in which data obtained from respondents will subsequently be analyzed using the Miles and Huberman model. The results of the data analysis carried out using the Miles and Huberman model show that the results obtained from interviews with 10 respondents indicate that the indicators of SPIP elements, namely the Control Environment, Risk Assessment, Control Activities, Information and Communication, and Monitoring, have been implemented. However, the implementation has not yet been optimal because there are still limitations in the understanding and competence of employees regarding principles and mechanisms of SPIP, as well as the lack of commitment, coordination, and support from Regional Apparatus Organizations (OPD).
Adaptasi Strategi Pemasaran Hijau Di UMKM Ecofarm Fresh Bandung Dalam Menarik Konsumen Milenial Wahyuningrum, Christiana
Jurnal Ekonomi, Akutansi dan Organisasi Vol. 3 No. 2 (2025): Edisi Bulan Desember
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/ektasi.v3i2.4201

Abstract

Pergeseran kesadaran konsumen terhadap isu lingkungan mendorong pelaku usaha, termasuk UMKM, untuk mengadaptasi strategi pemasaran hijau guna tetap relevan di tengah meningkatnya permintaan akan produk berkelanjutan. Generasi milenial sebagai segmen pasar dominan memiliki preferensi kuat terhadap merek yang tidak hanya menawarkan kualitas, tetapi juga nilai-nilai keberlanjutan dan etika lingkungan. Penelitian ini bertujuan untuk menganalisis bagaimana UMKM Ecofarm Fresh Bandung mengadaptasi strategi pemasaran hijau dalam menarik konsumen milenial melalui pendekatan narasi merek dan praktik komunikasi yang berkelanjutan. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi kasus, yang melibatkan wawancara mendalam dengan pemilik usaha, staf pemasaran digital, dan konsumen milenial loyal, serta observasi terhadap konten media sosial dan aktivitas pemasaran offline. Hasil penelitian menunjukkan bahwa integrasi nilai keberlanjutan ke dalam strategi komunikasi, penggunaan media sosial sebagai ruang edukasi dan interaksi, serta keterlibatan emosional konsumen melalui narasi yang autentik dan empatik terbukti efektif dalam membangun loyalitas dan citra merek yang kuat di segmen milenial. Strategi ini memberikan contoh bahwa pemasaran hijau dapat diimplementasikan secara nyata oleh UMKM tanpa kehilangan esensi nilai dan kedekatan sosial dengan konsumen.
A Study on the Competitiveness of Group-Based Enterprises in “Desa Mandiri Anggur Merah” on Sumba Island, East Nusa Tenggara Province Wahyuningrum, Christiana; Langoday, Thomas Ola; Masri, Marius; Perseveranda, M. E.; Lay, Agustina Sadri Yathy
Asian Journal of Management Analytics Vol. 5 No. 1 (2026): January 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v5i1.16174

Abstract

This study examines the competitiveness of group-based enterprises in Desa Mandiri Anggur Merah in the Sumba Region, East Nusa Tenggara Province, Indonesia. Shift Share Analysis and the Location Quotient (LQ) method were applied to identify leading commodities among group enterprises. The findings indicate that the Sumba region has comparative advantages primarily in the livestock sector and food crop production. Livestock enterprise groups are predominantly concentrated in East Sumba, where cattle farming demonstrates high competitiveness, and Southwest Sumba, where pig farming emerges as the leading commodity. In 2012, East Sumba recorded the highest number of livestock groups (203 groups), followed by Southwest Sumba (94 groups), West Sumba (44 groups), and Central Sumba (22 groups). Based on empirical evidence and analytical results, a cluster-based development approach is proposed.
Co-Authors Lay, Agustina Sadri Yathy Leu, Theresia Fouk Marius Masri Sadipun Perseveranda, M. E. Thomas Ola Langoday