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All Journal Jurnal Komunikasi Akrab Juara : Jurnal Ilmu-ilmu Sosial INTELEKTIVA JURSIMA Prosiding Seminar Nasional Ilmu Sosial dan Teknologi (SNISTEK)
ANGEL PURWANTI
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Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Public Health Social Sciences Other

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Journal : INTELEKTIVA

 1 
PEMANFAATAN INSTAGRAM OLEH GENERASI MILENIAL SEBAGAI MEDIA BISNIS ONLINE DI KOTA BATAM AYU ANDIRA RASYID; ANGEL PURWANTI
JURNAL EKONOMI, SOSIAL & HUMANIORA Vol 1 No 12 (2020): INTELEKTIVA : JURNAL EKONOMI, SOSIAL DAN HUMANIORA (EDISI, JULI 2020 )
Publisher : KULTURA DIGITAL MEDIA ( Research and Academic Publication Consulting )

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Abstract

Instagram is currently more widely used to promote business by an entrepreneur. The development of technology is currently used by business people to promote and develpo their business quickly and widely by using online applications, especially instagram. The purpose of this is to know the use of instagram as an online business media for millennial generations in Batam. This type of research uses descriptive qualitative method. The sample used was obtained by purposive sampling technique. Data collection techniques can be done by observation, in-depth interviews, and literature study from various sources of research material. The results of this study indicate that instagram is used by entrepreneur as a business promotion and can increase sales from before.
PENGARUH KOMUNIKASI INTERPERSONAL TERHADAP TINGKAT LOYALITAS PELANGGAN HERMANTO; ANGEL PURWANTI
JURNAL EKONOMI, SOSIAL & HUMANIORA Vol 1 No 12 (2020): INTELEKTIVA : JURNAL EKONOMI, SOSIAL DAN HUMANIORA (EDISI, JULI 2020 )
Publisher : KULTURA DIGITAL MEDIA ( Research and Academic Publication Consulting )

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Abstract

Interpersonal communication is very important in a business organization because it has a significant influence on customer loyalty. The purpose of this studt is look at the effect of interpersonal communication on customer loyalty in CV. Putra Jayar Service on Batam City. The method used in this research is quantitative with simple linear regression analysis using IBM SPSS Statistics 23 application. Samples on this research were 276 respondents by random sampling method. The results showed that t count (6.282) > t table (1.645) with significance level 0.000 < 0.05 that indicates interpersonal communication significantly influence customer loyalty. Coefficient of R Square is 0.275 which shows that interpersonal communication variable have effective contribution of 27.5% to customer loyalty and the remaining 72.5% customer loyalty influenced by variables not examined in this study.
BRAND EQUITY PT SAMSUNG ELECTRONIC INDONESIA DI KOTA BATAM ANDY RAHMADY; ANGEL PURWANTI
JURNAL EKONOMI, SOSIAL & HUMANIORA Vol 1 No 12 (2020): INTELEKTIVA : JURNAL EKONOMI, SOSIAL DAN HUMANIORA (EDISI, JULI 2020 )
Publisher : KULTURA DIGITAL MEDIA ( Research and Academic Publication Consulting )

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Abstract

The current competitive environment in the economy is quite tight and complex. Every company is required to always understand and comprehend what is happening in the market and what consumers desire, as well as the changes that exist to be able to compete with the competitors. This type of research is quantitative research that will examine the effect of brand equity consisting of, brand awareness, brand quality impression and brand associations on consumer loyalty. In sampling, researchers used the Simple Random Sampling technique. Respondents' responses to the brand equity variables are almost entirely good. This shows that, respondents believe in brand equity inherent in PT Samsung Electronic Indonesia.
Co-Authors ANDY RAHMADY Angeline Wong AYU ANDIRA RASYID Dedi Epriadi Hermanto Timbul Dompak