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All Journal JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Syntax Idea INTELEKTIVA Jurnal Manajemen Informatika dan Bisnis Digital
ANISA NUR ANDINA
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STRATEGI ADAPTIF KEDAI KOPI “COFFEEBREAK” PURWOKERTO DALAM UPAYA MENYONGSONG NEW NORMAL SITI BAROKAH; ANISA NUR ANDINA; ZAHRAH ANGGIANY
JURNAL EKONOMI, SOSIAL & HUMANIORA Vol 1 No 12 (2020): INTELEKTIVA : JURNAL EKONOMI, SOSIAL DAN HUMANIORA (EDISI, JULI 2020 )
Publisher : KULTURA DIGITAL MEDIA ( Research and Academic Publication Consulting )

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Abstract

Covid-19 pandemic presents special opportunities and challenges for various industrialsectors. This is not only happening in the State of Indonesia, but also published in othercountries in the world. Since the World Health Organization (WHO) announced that the covid19 pandemic is a world pandemic, which has affected consumers in various business sectors.Many business sectors in the Banyumas Regency specifically the Purwokerto region weretemporarily closed due to the co-19 pandemic and reopened after conditions were better.Therefore, business efforts are demanded to be able to compile and implement adaptivestrategies to welcome the new normal business to continue in the midst of changes inenvironment that are difficult to predict and can increase sales and achieve all the company'svision and mission.The purpose of this study was to see the extent of the coffee shop's business"Coffeebreak" in compiling and implementing strategies to improve current environmentalconditions after the emergence of the co-19 pandemic. The research method used in this research is descriptive qualitative method. The sample in this study was the owner andcustomer of Purwokerto "Coffeebreak" coffee shop. The results showed that the coffee shop"Coffeebreak" had implemented an adaptive strategy in an effort to meet the new normal.
Hedonisme Berbalut Cinta Dalam Musik K-Pop Anisa Nur Andina
Syntax Idea Vol 1 No 8 (2019): Syntax Idea
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-idea.v1i8.100

Abstract

Penikmat musik K-Pop semakin menunjukkan kemajuan yang pesat. Di Indonesia khususnya, penggemar musik K-Pop semakin mudah ditemui di manapun. Hedonisme bukan hal yang tabu lagi untuk dibahas terlebih di kalangan penggemar K-Pop. Tujuan penelitian ini untuk menganalisis mengapa penggemar K-Pop begitu loyal dan rela untuk menyisihkan uang untuk membeli barang-barang idola mereka. Informan penelitian ini adalah penggemar K-Pop di Purwokerto. Hasil penelitian menunjukkan bahwa penggemar melakukan pembelian barang-barang idola mereka dengan sukarela didasarkan perasaan suka dan ingin mendukung idola. Proses hedonisme disini dilakukan dengan cara membeli album, menonton konser dan mengumpulkan merchandise.
PENGARUH CITRA DESTINASI TERHADAP LOYALITAS PENGUNJUNG DI OWABONG MELALUI KEPUASAN SEBAGAI VARIABEL MEDIASI Oryz Agnu Dian Wulandari; Siti Barokah; Anisa Nur Andina
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 8 No 1 (2019): JIM UPB Volume 8 No.1 2019
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (669.279 KB) | DOI: 10.33884/jimupb.v8i1.1587

Abstract

Nation's economic growth is currently increasing along with the development of the tourism industry in Indonesia. The increase also affects regional income that has potential tourism objects. This research was conducted in Owabong (Bojongsari Water Tourism Object) with the aim of wanting to find out the influence of destination images on loyalty through satisfaction as a mediating variable. Data obtained by questionnaire method against 145 visitors of Bojongsari water attractions. The method used is quantitative descriptive. The results of this study are destination image and satisfaction have a positive influence on visitor loyalty, but satisfaction is not able to be a mediating variable between destination image and loyalty. Keywords: Destination image, satisfaction, loyalty.
KEPUASAN MEREK MEMEDIASI PENGARUH SENSORIK MEREK TERHADAP LOYALITAS MEREK TELEPON PINTAR APPLE: KEPUASAN MEREK MEMEDIASI PENGARUH SENSORIK MEREK TERHADAP LOYALITAS MEREK TELEPON PINTAR APPLE Siti Barokah; Oryz Agnu Dian Wulandari; Anisa Nur Andina
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 8 No 1 (2019): JIM UPB Volume 8 No.1 2019
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (780.292 KB) | DOI: 10.33884/jimupb.v8i1.1589

Abstract

The amount of interest in the use of smartphones has created intense competition among smartphone vendors. Companies are required not only to create customer satisfaction but also to find and build a management system that is professionally able to retain customers. This research is a quantitative study using online survey methods. The samples in this study were all Apple brand smartphone users. the variables used are Brand Sensory, Brand Satisfaction, and Brand Loyalty. Sampling with purposive sampling. Data analysis uses structural equation modeling (SEM) to test models and hypotheses. The analysis shows that brand sensory has a positive effect on brand satisfaction and brand loyalty. Brand Satisfaction has a positive effect on Brand Loyalty. Brand satisfaction mediates the sensory influence of brands on brand loyalty.
Adopsi Platform Digital pada UMKM Kuliner: Peran Persepsi Kemudahan, Kualitas Layanan Elektronik, dan Kepercayaan Asrithoifah, Asrithoifah; Yusmedi Nurfaizal; Anisa Nur Andina
JUMINTAL: Jurnal Manajemen Informatika dan Bisnis Digital Vol. 4 No. 2 (2025): November 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/jumintal.v4i2.7266

Abstract

The rapid growth of internet usage in Indonesia has created significant opportunities for micro, small, and medium enterprises (MSMEs) to enhance business performance through online food delivery platforms. GoFood, a service integrated within the Gojek application, is currently one of the leading online food delivery providers in Indonesia. This study aims to examine the effects of perceived ease of use and e-service quality on usage decisions, with trust serving as a mediating variable, among culinary MSMEs in Purwokerto. A quantitative research design was employed using survey data analyzed with SPSS 27. Data analysis techniques included validity and reliability testing, classical assumption tests, multiple linear regression, t-tests, and coefficient of determination analysis. The findings reveal that perceived ease of use significantly influences usage decisions, while e-service quality does not have a direct effect. Trust significantly affects usage decisions and is positively influenced by both perceived ease of use and e-service quality. Furthermore, trust is found to mediate the relationship between perceived ease of use and usage decisions, as well as between e-service quality and usage decisions. These results highlight the pivotal role of trust in shaping MSMEs’ adoption decisions toward online food delivery services.
Co-Authors Asrithoifah, Asrithoifah oryz agnu dian wulandari SITI BAROKAH Yusmedi Nurfaizal ZAHRAH ANGGIANY