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All Journal Jurnal Manajemen dan Bisnis (Performa) JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Jurnal Ekonomi, Bisnis, dan Akuntansi Jurnal Ilmiah Manajemen Ekonomi Dan Akuntansi (JIMEA) Jurnal Witana

oryz agnu dian wulandari

Unknown Affiliation

Author-ID : 3244076

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 7 Documents Claim Missing Document

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Articles

Pengaruh Persepsi Kemudahan dan Kegunaan Terhadap Kepuasan Dalam Membangun Loyalitas Pengguna Ovo oryz agnu dian wulandari; Fauzan Aufa Pradiva; Galang Abdul Aziz
Jurnal Manajemen Bisnis Performa Vol 17, No 2 (2020)
Publisher : Universitas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v17i2.7213

ABSTRACT The background of this research is the development of technology can facilitate all transactaion, especially in making payment digitally or often referred to as digital payment. OVO is a digital payment application that has various benerfit and convenience for people in their daily liver to make payment transaction. Detemination of the sample in this study is the purposive sampling method with certain criteria, nemely the Purwokerto city community who have used OVO at least 3 times in making payment transaction. The result of this study are perceived ease of use and perceive usefullness have a positive and significant effect on satisfaction, it is shown by each independent variable shows the result of the calculation of the number of estimates has a positive value and the probability value og each variable has a of P < 0,05. In addition, customer satisfaction variables also have a positive anda significant effect on loyalty. With these results it shows that the OVO apllication has been widely accepted by the public at large, in addition to the OVO application can facilitate its ussers and provide great benefit in making payment transaction digitally.Keywords: satisfaction, loyality, perceived ease of use, perceived usefulness, OVO

PENGARUH CITRA DESTINASI TERHADAP LOYALITAS PENGUNJUNG DI OWABONG MELALUI KEPUASAN SEBAGAI VARIABEL MEDIASI Oryz Agnu Dian Wulandari; Siti Barokah; Anisa Nur Andina
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 8 No 1 (2019): JIM UPB Volume 8 No.1 2019
Publisher : Universitas Putera Batam

Nation's economic growth is currently increasing along with the development of the tourism industry in Indonesia. The increase also affects regional income that has potential tourism objects. This research was conducted in Owabong (Bojongsari Water Tourism Object) with the aim of wanting to find out the influence of destination images on loyalty through satisfaction as a mediating variable. Data obtained by questionnaire method against 145 visitors of Bojongsari water attractions. The method used is quantitative descriptive. The results of this study are destination image and satisfaction have a positive influence on visitor loyalty, but satisfaction is not able to be a mediating variable between destination image and loyalty. Keywords: Destination image, satisfaction, loyalty.

KEPUASAN MEREK MEMEDIASI PENGARUH SENSORIK MEREK TERHADAP LOYALITAS MEREK TELEPON PINTAR APPLE: KEPUASAN MEREK MEMEDIASI PENGARUH SENSORIK MEREK TERHADAP LOYALITAS MEREK TELEPON PINTAR APPLE Siti Barokah; Oryz Agnu Dian Wulandari; Anisa Nur Andina
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 8 No 1 (2019): JIM UPB Volume 8 No.1 2019
Publisher : Universitas Putera Batam

The amount of interest in the use of smartphones has created intense competition among smartphone vendors. Companies are required not only to create customer satisfaction but also to find and build a management system that is professionally able to retain customers. This research is a quantitative study using online survey methods. The samples in this study were all Apple brand smartphone users. the variables used are Brand Sensory, Brand Satisfaction, and Brand Loyalty. Sampling with purposive sampling. Data analysis uses structural equation modeling (SEM) to test models and hypotheses. The analysis shows that brand sensory has a positive effect on brand satisfaction and brand loyalty. Brand Satisfaction has a positive effect on Brand Loyalty. Brand satisfaction mediates the sensory influence of brands on brand loyalty.

PENGARUH CITRA DESTINASI DAN PERSEPSI HARGA TERHADAP LOYALITAS PENGUNJUNG DI OWABONG MELALUI KEPUASAN SEBAGAI VARIABEL MEDIASI Oryz Agnu Dian Wulandari; Agus Suroso; Refius Pradipta Setyanto
Jurnal Ekonomi Bisnis dan Akuntansi (JEBA) Vol 21, No 2 (2019)
Publisher : Ilmu Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Unsoed

ANALISIS BIAYA PRODUKSI DAN BIAYA OPERASIONAL TERHADAP PENINGKATAN LABA BERSIH PADA PT. LONDON SUMATRA TBK PERIODE 2018-2022 Firnanda, Aditya; Gytha Nurhana Dhea Praadha Gitama; Oryz Agnu Dian Wulandari; Ai Siti Patimah; Siti Arofah
Jurnal Witana Vol 3 No 1 (2025)
Publisher : Jurnal Witana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Pengendalian dan pemantauan biaya, baik biaya produksi maupun biaya pemasaran, merupakan elemen penting dalam menciptakan efisiensi usaha dan meningkatkan keuntungan perusahaan. Hal ini menjadi fokus utama bagi perusahaan-perusahaan di Indonesia untuk dapat bertahan dan bersaing di tengah perkembangan teknologi dan ekonomi yang pesat saat ini. Berdasarkan hasil penelitian, ditemukan bahwa nilai biaya produksi dan biaya operasional PT PP London Sumatra Indonesia, Tbk yang terdaftar di Bursa Efek Indonesia mengalami penurunan dan cenderung meningkat selama periode 2018-2022. Sementara itu, nilai laba bersih perusahaan juga mengalami musim dingin dan cenderung menurun selama periode yang sama. Analisis lebih lanjut menunjukkan bahwa penurunan biaya produksi terjadi pada tahun 2021, diikuti oleh penurunan biaya operasional pada tahun yang sama. Namun, laba bersih perusahaan mengalami penurunan pada tahun 2019, meskipun sempat meningkat pada tahun 2021 sebelum akhirnya menurun kembali pada tahun 2022. Hal ini disebabkan oleh dampak pandemi COVID-19 yang belum sepenuhnya pulih, sehingga perusahaan terpaksa menjual sebagian sahamnya untuk menutupi kerugian. Meskipun demikian, upaya yang dilakukan PT PP London Sumatra untuk mempertahankan efektivitas perusahaan yang dinilai cukup baik dalam menghadapi tantangan perekonomian saat itu.

ANALISIS TREN SKINCARE DI KALANGAN REMAJA: ANTARA KEBUTUHAN DAN GAYA HIDUP Kasih Wulandari; Oryz Agnu Dian Wulandari
Jurnal Ilmiah Manajemen Ekonomi Dan Akuntansi (JIMEA) Vol. 3 No. 1 (2025): November
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jimea.v3i1.5746

Penelitian ini bertujuan untuk memahami fenomena penggunaan skincare di kalangan remaja, apakah lebih didorong oleh kebutuhan kulit atau tren gaya hidup yang berkembang di media sosial. Dengan pendekatan kualitatif fenomenologi, data diperoleh melalui wawancara mendalam terhadap sepuluh remaja di Kota Cirebon yang aktif menggunakan skincare. Hasil penelitian menunjukkan bahwa sebagian besar remaja awalnya menggunakan skincare karena permasalahan kulit seperti jerawat dan minyak berlebih. Namun seiring waktu, motivasi mereka bergeser: skincare menjadi bagian dari gaya hidup dan ekspresi diri. Faktor-faktor seperti media sosial, influencer, serta fenomena Fear of Missing Out (FoMO) berperan penting dalam membentuk persepsi mereka terhadap perawatan diri. Seluruh informan sepakat bahwa skincare saat ini telah menjadi rutinitas harian dan bentuk self-care. Penelitian ini menyimpulkan bahwa perilaku konsumsi skincare remaja merupakan hasil dari interaksi antara kebutuhan, tren sosial, dan pencarian identitas diri.

Pengaruh Brand Image dan Green Marketing terhadap Keputusan Pembelian AMDK Le Minerale di Kota Cirebon Nur'aeni; Dewi Laily Purnamasari; Oryz Agnu Dian Wulandari
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Vol 5 No 3 (2025): Edisi September 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jamek.v3i1.2210

This study aims to analyze the influence of brand image and green marketing on purchasing decisions for bottled water, specifically among Le Minerale consumers in Cirebon City. This is a quantitative, associative study with a sample size of 100 respondents. The research method used a survey conducted via Google Forms in the form of questionnaire with a five-point Likert scale. The analysis tool used in this study was SmartPLS 4, employing several analyses, namely Validity Test, Discriminant Validity Test (HTMT, Fornell-Lacker Criteria, and Cross Loadings), Reliability Test, Model Fit Test, Determination Coefficient Test, Multicollinearity Test, Path Coefficient Test, and Simultaneous Test. The results of this study conclude that (1) brand image has a positive and significant influence on purchase decisions. (2) green marketing has a positive and significant influence on purchasing decisions. (3) brand image and green marketing simultaneously influence purchasing decisions. The influence of brand image and green marketing on purchasing decisions is 48%, while the remaining 52% is influenced by other variables.

Co-Authors Agus Suroso Ai Siti Patimah ANISA NUR ANDINA Dewi Laily Purnamasari Fauzan Aufa Pradiva Firnanda, Aditya Galang Abdul Aziz Gytha Nurhana Dhea Praadha Gitama Kasih Wulandari Nur'Aeni Setyanto, Refius Pradipta Siti Arofah SITI BAROKAH

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