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FIRLY RACHMAH ISTIGHFARIN
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Arts Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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MEDIA DAN KOMODIFIKASI KEBERPIHAKAN POLITIK : ANALISA EKONOMI POLITIK MNC MEDIA GROUP FIRLY RACHMAH ISTIGHFARIN; MAGVIRA YULIANI
JURNAL EKONOMI, SOSIAL & HUMANIORA Vol 2 No 01 (2020): INTELEKTIVA : JURNAL EKONOMI, SOSIAL DAN HUMANIORA (EDISI, VOL 02, N0 01 AGUSTUS
Publisher : KULTURA DIGITAL MEDIA ( Research and Academic Publication Consulting )

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Abstract

The mass media industry since the reform era has changed significantly, freedom of press had been widely opened, furthermore with technological advances and the birth of social media. Competitiveness in the mass media industry is tougher in market dominance. Media owners in Indonesia are competing to penetrate the market and secure their business positions by joining the politics, even the media itself is allegedly used by the owner as a commodity that can gain profit and become a propaganda’s tool for certain political interests. MNC Media Group is a media owned by Hary Tanoesoedibjo, a businessman and politician from the Perindo Party. Then, how does Hary Tanoesoedibjo commodify the MNC Media Group? Theory of Political Economy of Media, Vincent Moscow (1996) discusses the concept of commodification, explaining how the process of transforming goods and services with their use value into a policy that has an exchange rate in the market. The analysis by the author is to see at the relationships behind the production, consumption and distribution processes carried out by the MNC Media Group. Commodification of MNC Media Group is carried out through three types of commodification, namely; commodification of contents, audiences and workers. Commodification is made using the economy and politics by its owner, Hary Tanoesoedibjo which is carried out in the form of an integrated business unit, or a synergy between all business units, builing a positive image for the owner using legitimacy of the power relations.
PERAN PUBLIC RELATION DALAM MENGEMBALIKAN CITRA PERUSAHAAN : STUDI KASUS APARTEMEN CINERE BELLEVUE SUITES PASCA KEBAKARAN TAHUN 2017 FIRLY RACHMAH ISTIGHFARIN; MAGVIRA YULIANI
JURNAL EKONOMI, SOSIAL & HUMANIORA Vol 1 No 12 (2020): INTELEKTIVA : JURNAL EKONOMI, SOSIAL DAN HUMANIORA (EDISI, JULI 2020 )
Publisher : KULTURA DIGITAL MEDIA ( Research and Academic Publication Consulting )

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Abstract

After the fire that occurred at the Cinere Bellevue Suites apartment in 2017, thus the company's image and the level of trust of its residents had been impacted. Role of Public Relations played important position as the backbone of the company and as a key figure to restore the company's image. Companies with good images in the eyes of consumers, its products and services are relatively more acceptable to consumers. This research focuses on the role of Public Relations in restoring the image of the Cinere Bellevue Suites apartment post the fire that happened in 2017 by using a qualitative approach whereas researchers use informants as the primary data source. In addition, company data also becomes secondary data that supports this study. The results of this study indicate that there is a relationship with the theory used, namely the Adaptive Strategy theory and Image Restoration Theory. The theories states about adjustments to cases / issues that develop in companies experiencing a crisis that cannot be separated from the company's mistakes and negligence, all alone. Companies must have courage to admit mistakes and improve service quality and promises for better services. The company also made compromises, lobbied and negotiated with certain parties such as the victims by providing compensation, with the aim of getting the company's positive image back.
Co-Authors MAGVIRA YULIANI