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All Journal Jurnal Ekonomi Manajemen Sistem Informasi INTELEKTIVA Golden Ratio of Social Science and Education Jurnal Ilmu Komunikasi
MAGVIRA YULIANI
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Religion Arts Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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MEDIA DAN KOMODIFIKASI KEBERPIHAKAN POLITIK : ANALISA EKONOMI POLITIK MNC MEDIA GROUP FIRLY RACHMAH ISTIGHFARIN; MAGVIRA YULIANI
JURNAL EKONOMI, SOSIAL & HUMANIORA Vol 2 No 01 (2020): INTELEKTIVA : JURNAL EKONOMI, SOSIAL DAN HUMANIORA (EDISI, VOL 02, N0 01 AGUSTUS
Publisher : KULTURA DIGITAL MEDIA ( Research and Academic Publication Consulting )

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Abstract

The mass media industry since the reform era has changed significantly, freedom of press had been widely opened, furthermore with technological advances and the birth of social media. Competitiveness in the mass media industry is tougher in market dominance. Media owners in Indonesia are competing to penetrate the market and secure their business positions by joining the politics, even the media itself is allegedly used by the owner as a commodity that can gain profit and become a propaganda’s tool for certain political interests. MNC Media Group is a media owned by Hary Tanoesoedibjo, a businessman and politician from the Perindo Party. Then, how does Hary Tanoesoedibjo commodify the MNC Media Group? Theory of Political Economy of Media, Vincent Moscow (1996) discusses the concept of commodification, explaining how the process of transforming goods and services with their use value into a policy that has an exchange rate in the market. The analysis by the author is to see at the relationships behind the production, consumption and distribution processes carried out by the MNC Media Group. Commodification of MNC Media Group is carried out through three types of commodification, namely; commodification of contents, audiences and workers. Commodification is made using the economy and politics by its owner, Hary Tanoesoedibjo which is carried out in the form of an integrated business unit, or a synergy between all business units, builing a positive image for the owner using legitimacy of the power relations.
PERAN PUBLIC RELATION DALAM MENGEMBALIKAN CITRA PERUSAHAAN : STUDI KASUS APARTEMEN CINERE BELLEVUE SUITES PASCA KEBAKARAN TAHUN 2017 FIRLY RACHMAH ISTIGHFARIN; MAGVIRA YULIANI
JURNAL EKONOMI, SOSIAL & HUMANIORA Vol 1 No 12 (2020): INTELEKTIVA : JURNAL EKONOMI, SOSIAL DAN HUMANIORA (EDISI, JULI 2020 )
Publisher : KULTURA DIGITAL MEDIA ( Research and Academic Publication Consulting )

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Abstract

After the fire that occurred at the Cinere Bellevue Suites apartment in 2017, thus the company's image and the level of trust of its residents had been impacted. Role of Public Relations played important position as the backbone of the company and as a key figure to restore the company's image. Companies with good images in the eyes of consumers, its products and services are relatively more acceptable to consumers. This research focuses on the role of Public Relations in restoring the image of the Cinere Bellevue Suites apartment post the fire that happened in 2017 by using a qualitative approach whereas researchers use informants as the primary data source. In addition, company data also becomes secondary data that supports this study. The results of this study indicate that there is a relationship with the theory used, namely the Adaptive Strategy theory and Image Restoration Theory. The theories states about adjustments to cases / issues that develop in companies experiencing a crisis that cannot be separated from the company's mistakes and negligence, all alone. Companies must have courage to admit mistakes and improve service quality and promises for better services. The company also made compromises, lobbied and negotiated with certain parties such as the victims by providing compensation, with the aim of getting the company's positive image back.
Penggambaran Sikap Semangat Juang dalam Iklan Rexona Run #LanjutTerusStoryByRexona di Youtube Rexona Indonesia Dewa Agustiar Saputra; Magvira Yuliani; Hendri Prasetya
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 2 (2025): Mei 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i2.4645

Abstract

This study explores how the Rexona Run #LanjutTerusStoryByRexona advertisement on YouTube represents the spirit of perseverance. A qualitative approach is employed, using Roland Barthes’ semiotic method to analyze visual symbols and narrative elements. The research focuses on five inspirational scenes portraying individuals from diverse backgrounds: an elderly man who regains motivation after losing his wife, a housewife pursuing her dream of running amid family responsibilities, a boy striving to become a runner with his father's support, and a woman with physical limitations who overcomes doubt thanks to her supportive friends. The fifth scene unites these characters as they cross the finish line together, symbolizing the power of persistence and collective strength. The analysis reveals that the advertisement conveys its core message through sports movements, emotional expressions, and touching personal stories. The study also applies the Elaboration Likelihood Model (ELM), specifically the peripheral route, to explain how emotionally charged messages can influence viewers—especially when they are not in a rational or focused state. The ad goes beyond its marketing purpose, serving as a motivational medium that reinforces societal values around resilience and determination in the face of hardship. It emphasizes the importance of inner strength, external support, and the ability to find hope despite limitations. However, the research is limited by its scope, which focuses solely on content analysis and brief interviews without assessing the long-term impact of the advertisement’s message on audience attitudes or behavior.
Optimalisasi Portal "Peduliwni" dalam Memberikan Kemudahan dan Pelayanan Perlindungan bagi Warga Negara Indonesia Oleh Direktorat PWNI, Kementerian Luar Negeri Divanty Zahrakirana; Farida Hariyati; Magvira Yuliani
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 5 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Mei - Juni 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i5.5303

Abstract

Optimalisasi adalah usaha untuk mendapatkan hasil terbaik dari suatu sistem atau proses, dengan memanfaatkan sumber daya secara efisien. Penelitian ini bertujuan untuk memahami pengelolaan portal peduli WNI yang dilakukan oleh Direktorat Pelindungan Warga Negara Indonesia, Kementerian Luar Negeri dalam upaya membangun komunikasi, memberi dan menerima informasi serta mengoptimalkan pelayanan terhadap publik. Penelitian ini menggunakan pendekatan kualitatif dengan teori komunikasi public yang bertujuan untuk mengetehui dan memahami upaya yang dilakukan oleh pihak pemerintahan dalam mengoptimalkan komunikasi digital melalui portal. Tujuan penelitian kualitatif adalah untuk memahami perspektif subjek penelitian, bukan sekadar menjelaskan fenomena berdasarkan sudut pandang peneliti. Hasil penelitian menunjukkan pengembangan portal yang dilakukan oleh Direktorat Pelindungan Warga Negara Indonesia seperti penyederhanaan penggunaan portal (user friendly), Memberikan benefit serta memudahkan proses lapor diri demi kenyamanan pelayanan WNI.
Prambors Radio's Communication Strategy for Sustaining Relevance in the Digital Era Rahmasari, Mila Annisa; Magvira Yuliani; Yulia Rahmawati
Golden Ratio of Social Science and Education Vol. 5 No. 2 (2025): June - November
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grsse.v5i2.1618

Abstract

This study aims to examine the communication strategies implemented by Radio Prambors to maintain its existence amidst the flow of media digitalization. A qualitative case study approach was used, supported by media convergence theory. This study describes how Radio Prambors adopts new media to expand its audience reach, while meeting the needs and motivations of listeners. The study results show that Radio Prambors implements various communication strategies such as social media integration, diversification of broadcast content, two-way interaction with listeners, and optimization of digital platforms to strengthen audience engagement. This study confirms that the success of radio in the digital era is highly dependent on the ability to adapt through technological innovation, responsive broadcast management, and a participatory approach to the audience.
Co-Authors Dewa Agustiar Saputra Divanty Zahrakirana Farida Hariyati FIRLY RACHMAH ISTIGHFARIN Hendri Prasetya Rahmasari, Mila Annisa YULIA RAHMAWATI