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All Journal JURNAL KOMUNIKATIO Jurnal Ekonomi Manajemen Sistem Informasi INTELEKTIVA Golden Ratio of Social Science and Education
MAGVIRA YULIANI
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Religion Arts Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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MEDIA DAN KOMODIFIKASI KEBERPIHAKAN POLITIK : ANALISA EKONOMI POLITIK MNC MEDIA GROUP FIRLY RACHMAH ISTIGHFARIN; MAGVIRA YULIANI
JURNAL EKONOMI, SOSIAL & HUMANIORA Vol 2 No 01 (2020): INTELEKTIVA : JURNAL EKONOMI, SOSIAL DAN HUMANIORA (EDISI, VOL 02, N0 01 AGUSTUS
Publisher : KULTURA DIGITAL MEDIA ( Research and Academic Publication Consulting )

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Abstract

The mass media industry since the reform era has changed significantly, freedom of press had been widely opened, furthermore with technological advances and the birth of social media. Competitiveness in the mass media industry is tougher in market dominance. Media owners in Indonesia are competing to penetrate the market and secure their business positions by joining the politics, even the media itself is allegedly used by the owner as a commodity that can gain profit and become a propaganda’s tool for certain political interests. MNC Media Group is a media owned by Hary Tanoesoedibjo, a businessman and politician from the Perindo Party. Then, how does Hary Tanoesoedibjo commodify the MNC Media Group? Theory of Political Economy of Media, Vincent Moscow (1996) discusses the concept of commodification, explaining how the process of transforming goods and services with their use value into a policy that has an exchange rate in the market. The analysis by the author is to see at the relationships behind the production, consumption and distribution processes carried out by the MNC Media Group. Commodification of MNC Media Group is carried out through three types of commodification, namely; commodification of contents, audiences and workers. Commodification is made using the economy and politics by its owner, Hary Tanoesoedibjo which is carried out in the form of an integrated business unit, or a synergy between all business units, builing a positive image for the owner using legitimacy of the power relations.
PERAN PUBLIC RELATION DALAM MENGEMBALIKAN CITRA PERUSAHAAN : STUDI KASUS APARTEMEN CINERE BELLEVUE SUITES PASCA KEBAKARAN TAHUN 2017 FIRLY RACHMAH ISTIGHFARIN; MAGVIRA YULIANI
JURNAL EKONOMI, SOSIAL & HUMANIORA Vol 1 No 12 (2020): INTELEKTIVA : JURNAL EKONOMI, SOSIAL DAN HUMANIORA (EDISI, JULI 2020 )
Publisher : KULTURA DIGITAL MEDIA ( Research and Academic Publication Consulting )

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Abstract

After the fire that occurred at the Cinere Bellevue Suites apartment in 2017, thus the company's image and the level of trust of its residents had been impacted. Role of Public Relations played important position as the backbone of the company and as a key figure to restore the company's image. Companies with good images in the eyes of consumers, its products and services are relatively more acceptable to consumers. This research focuses on the role of Public Relations in restoring the image of the Cinere Bellevue Suites apartment post the fire that happened in 2017 by using a qualitative approach whereas researchers use informants as the primary data source. In addition, company data also becomes secondary data that supports this study. The results of this study indicate that there is a relationship with the theory used, namely the Adaptive Strategy theory and Image Restoration Theory. The theories states about adjustments to cases / issues that develop in companies experiencing a crisis that cannot be separated from the company's mistakes and negligence, all alone. Companies must have courage to admit mistakes and improve service quality and promises for better services. The company also made compromises, lobbied and negotiated with certain parties such as the victims by providing compensation, with the aim of getting the company's positive image back.
Optimalisasi Portal "Peduliwni" dalam Memberikan Kemudahan dan Pelayanan Perlindungan bagi Warga Negara Indonesia Oleh Direktorat PWNI, Kementerian Luar Negeri Divanty Zahrakirana; Farida Hariyati; Magvira Yuliani
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 5 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Mei - Juni 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i5.5303

Abstract

Optimalisasi adalah usaha untuk mendapatkan hasil terbaik dari suatu sistem atau proses, dengan memanfaatkan sumber daya secara efisien. Penelitian ini bertujuan untuk memahami pengelolaan portal peduli WNI yang dilakukan oleh Direktorat Pelindungan Warga Negara Indonesia, Kementerian Luar Negeri dalam upaya membangun komunikasi, memberi dan menerima informasi serta mengoptimalkan pelayanan terhadap publik. Penelitian ini menggunakan pendekatan kualitatif dengan teori komunikasi public yang bertujuan untuk mengetehui dan memahami upaya yang dilakukan oleh pihak pemerintahan dalam mengoptimalkan komunikasi digital melalui portal. Tujuan penelitian kualitatif adalah untuk memahami perspektif subjek penelitian, bukan sekadar menjelaskan fenomena berdasarkan sudut pandang peneliti. Hasil penelitian menunjukkan pengembangan portal yang dilakukan oleh Direktorat Pelindungan Warga Negara Indonesia seperti penyederhanaan penggunaan portal (user friendly), Memberikan benefit serta memudahkan proses lapor diri demi kenyamanan pelayanan WNI.
Prambors Radio's Communication Strategy for Sustaining Relevance in the Digital Era Rahmasari, Mila Annisa; Magvira Yuliani; Yulia Rahmawati
Golden Ratio of Social Science and Education Vol. 5 No. 2 (2025): June - November
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grsse.v5i2.1618

Abstract

This study aims to examine the communication strategies implemented by Radio Prambors to maintain its existence amidst the flow of media digitalization. A qualitative case study approach was used, supported by media convergence theory. This study describes how Radio Prambors adopts new media to expand its audience reach, while meeting the needs and motivations of listeners. The study results show that Radio Prambors implements various communication strategies such as social media integration, diversification of broadcast content, two-way interaction with listeners, and optimization of digital platforms to strengthen audience engagement. This study confirms that the success of radio in the digital era is highly dependent on the ability to adapt through technological innovation, responsive broadcast management, and a participatory approach to the audience.
Stigma Sosial dan Perundungan Siber Terhadap Pembuat Konten Perempuan Dalam Pernikahan Campuran Magvira Yuliani; Sri Mustika
JURNAL KOMUNIKATIO Vol. 11 No. 2 (2025): Jurnal Komunikatio
Publisher : Universitas Djuanda Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jk.v11i2.19209

Abstract

Globalization and advances in communication technology have driven profound socio-cultural changes by intensifying cross-cultural interactions within digital spaces, to the point of blurring geographical boundaries. One clear manifestation of these changes is the growing prevalence of mixed or transnational marriages. Social media plays a pivotal role in constructing narratives of cross-cultural romance, yet it simultaneously provides a platform for social stigma and cyberattacks, particularly targeting Indonesian female content creators in mixed marriages. This study seeks to examine the various forms of stigma and online harassment they encounter, employing a netnographic observational approach, literature review, and theoretical frameworks drawn from symbolic interactionism, critical discourse analysis, and agenda-setting theory. The findings reveal that these female content creators frequently become targets of gender-based hate speech, nationalistic stereotypes, and recurring, organized racist attacks. Such patterns reflect the persistence of cultural and patriarchal biases that have migrated into digital spaces. Inadequate systemic support forces these women to rely on individual self-protection strategies. Consequently, this study highlighted the need to promote digital literacy, foster social empathy, and strengthen legal protections to build a safer and more equitable digital environment for women in mixed marriages, who hold significant potential to serve as bridges for inclusive cultural exchange.
Co-Authors Divanty Zahrakirana Farida Hariyati FIRLY RACHMAH ISTIGHFARIN Rahmasari, Mila Annisa Sri Mustika YULIA RAHMAWATI