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All Journal INTELEKTIVA JURNAL REGIONOMIC e-Jurnal Apresiasi Ekonomi
SAMUEL TENANG UKUR ARDIANTA GINTING
Universitas Quality Di Medan
Arts Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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 1 
PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PELANGGAN MENGGUNAKAN JASA TERATAI LAUNDRY MEDAN Samuel Tenang Ukur Ardianta Ginting; Aldi Ginting
JURNAL REGIONOMIC Vol 3, No 1 (2021): REGIONOMIC
Publisher : JURNAL REGIONOMIC

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The laundry business, namely Teratai Laundry Medan, runs its business using a service marketing mixor commonly called 7P. Therefore, this study aims to determine the effect of the marketing mix oncustomer decisions to use the services of Teratai Laundry Medan. This study uses a descriptive methodwith data collection techniques, namely observation, interviews, questionnaires, and documentarystudies. The population is all consumers of Teratai Laundry Medan. The sample of this study was 100people with a sampling technique in the form of purposive sampling, considering that consumers makepayments on their own behalf and have used laundry services at least 2 times. The data analysis of thisresearch is in the form of multiple linear regression quantitative analysis, used to determine the effectof the marketing mix consisting of 7 independent variables, namely product (X1), price (X2), place (X3),promotion (X4), people (X5), process ( X6), physical evidence (X7) against customer decisions. Theanalysis uses SPSS software version 24.0 to make it easier to process and interpret research results.Most of the respondents in this study were male, aged 20-29 years, high school education level, workedas a private employee, and had an income of Rp. 1,500,000 – Rp. 2,499,000. Determination (R2) showsa value of 0.50. The correlation coefficient (R) shows a value of 0.71. The partial F analysis test showsthat the calculated F is greater than the F table (13,35 > 2,10) which means Ho is rejected and Ha is accepted. The t-test results show thatproduct and place have a partial effect, then price, promotion, people, process, and physical evidencehave no partial effect on purchasing decisions.
PENGARUH HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KOMPUTER PADA PT. GIRSANG MITRA MANDIRI DI KOTA MEDAN (THE INFLUENCE OF PRICE AND PROMOTION ON COMPUTER PURCHASE DECISION AT PT. GIRSANG MITRA MANDIRI IN MEDAN CITY). Samuel Tenang Ukur Ardianta Ginting
JURNAL REGIONOMIC Vol 4, No 2 (2022): REGIONOMIC
Publisher : Universitas Quality

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36764/jg.v4i2.830

Abstract

ABSTRAK Setiap perusahaan seringkali salah menentukan harga dan promosinya sehingga mempengaruhi keputusan pembelian dari Konsumennya. Penelitian ini bertujuan untuk mengetahui pengaruh harga dan promosi terhadap keputusan pembelian Komputer di PT. Girsang Mitra Mandiri Di Kota Medan. Sampel penelitian berjumlah 50 responden adalah Konsumen PT. Girsang Mitra Mandiri Di Kota Medan. Pengumpulan data dilakukan melalui penyebaran kuesioner, dan pengolahan data ini menggunakan SPSS Versi 24.0. Model penelitian yang digunakan yaitu model penelitian deskriptif dimana menggambarkan secara sistematis dan akurat mengenai faktor-faktor yang diteliti. Teknik pengujian data digunakan dalam penelitian adalah uji validitas dengan nilai r hitung dan uji reliabilitas dengan croncbach’s Alpha, analisis data yang digunakan adalah analisis regresi linier berganda untuk menguji dan membuktikan hipotesis penelitian. Dari hasil analisa linear berganda diperoleh Y = 6,794 + 0,313X1 + 0,517X2, artinya setiap peningkatan atau penurunan harga sebesar 1 point, maka keputusan pembelian produk komputer akan mengalami peningkatan atau penurunan sebesar 0,313 dan setiap peningkatan atau penurunan promosi sebesar 1 point, maka keputusan pembelian produk komputer akan mengalami peningkatan atau penurunan sebesar 0,517. Selain menghitung hubungan variabel bebas dengan variable terikat, pada penelitian ini dihitung pula besarnya hubungan tiap variabel. Korelasi antara harga dengan keputusan pembelian sebesar 0,225 dan korelasi antara promosi dngan keputusan pembelian sebesar 0,352, maka dapat dikatakan hubungan harga dan promosi kuat dan positif.  Kata Kunci : Harga, Promosi, Keputusan Pembelian ABSTRACT Every company is often wrong in determining the price and promotion so that it affects the purchasing decisions of its consumers. This study aims to determine the effect of price and promotion on computer purchasing decisions at PT. Girsang Mitra Mandiri In Medan City. The research sample amounted to 50 respondents were consumers of PT. Girsang Mitra Mandiri In Medan City. The data was collected through the distribution of questionnaires, and the processing of this data was using SPSS Version 24.0. The research model used is a descriptive research model which describes systematically and accurately about the factors studied. The data testing technique used in this study is the validity test with the calculated r value and the reliability test with Croncbach's Alpha, the data analysis used is multiple linear regression analysis to test and prove the research hypothesis. From the results of multiple linear analysis obtained Y = 6.794 + 0.313X1 + 0.517X2, meaning that every increase or decrease in price by 1 point, the decision to purchase computer products will increase or decrease by 0.313 and every increase or decrease in promotion by 1 point, the decision purchases of computer products will increase or decrease by 0.517. In addition to calculating the relationship between the independent variable and the dependent variable, this study also calculated the magnitude of the relationship between each variable. The correlation between price and purchasing decisions is 0.225 and the correlation between promotions and purchasing decisions is 0.352, it can be said that the relationship between price and promotion is strong and positive. Keywords: Price, Promotion, Purchase Decision
PENGARUH KUALITAS PRODUK DAN PROSES TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO ATLANTIS PARFUME MEDAN Ginting, Samuel Tenang Ukur Ardianta; Sembiring, Riski -; Bangun, Cindy Gloria
JURNAL REGIONOMIC Vol 6, No 2 (2024): REGIONOMIC
Publisher : Universitas Quality

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36764/jg.v6i2.1415

Abstract

Abstrak Tujuan dari penelitian ini adalah supaya mengetahui Pengaruh Kualitas Produk yang terdiri dari 6 indikator yaitu Kinerja, Keistimewaan, Kepercayaan dan Waktu, Mudah Dirawat dan Diperbaiki, Sifat Khas, Penampilan dan Citra Etis. Dan Proses terdiri 5 indikator yaitu Kecepatan pembayaran, Kejelasan batas waktu setiap jenis layanan, Secara keseluruhan layanan yang diberikan cukup baik dan cepat, Memiliki jaminan purna layanan, Jam buka toko, baik secara parsial maupun simultan terhadap Keputusan Pembelian terdiri dari 4 indikator yaitu Produk Pilihan, Merek Pilihan, Penentuan saat Pembelian, Situasi saat Pembelian pada Toko Atlantis Parfume Medan. Jumlah sampel dalam penelitian ini adalah 96 sampel. Teknik sampling yang digunakan dalam penelitian ini adalah non probability sampling. Hipotesis dalam penelitian ini menggunakan Uji t, Uji f dan Koefisien determinasi (R2) serta dihitung dengan program SPSS versi 22.0. Dari hasil persamaan regresi diperoleh Y=5,043+0,126X1+0,381X2. Dari hasil Uji t didapat bahwa secara parsial Kualitas Produk dan Proses berpengaruh signifikan terhadap Keputusan Pembelian pada Toko Atlantis Parfume Medan, artinya hipotesis pada penelitian ini diterima.Kata Kunci : Kualias Produk, Proses, Dan Keputusan Pembelian. AbstractThe aim of this research is to determine the influence of product quality which consists of 6 indicators, namely Performance, Specialty, Trust and Time, Easy to Maintain and Repair, Distinctive Characteristics, Appearance and Ethical Image. And the process consists of 5 indicators, namely speed of payment, clarity of time limits for each type of service, overall the service provided is quite good and fast, has an after-service guarantee, shop opening hours, both partially and simultaneously on purchasing decisions consisting of 4 indicators, namely selected products. , Choice of Brand, Determination when Purchasing, Situation when Purchasing at the Atlantis Perfume Medan Store. The number of samples in this study was 96 samples. The sampling technique used in this research is non-probability sampling. The hypothesis in this research uses the t test, f test and coefficient of determination (R2) and is calculated using the SPSS version 22.0 program. From the results of the regression equation, it is obtained that Y=5.043+0.126X1+0.381X2. From the results of the t test, it was found that partially product and process quality had a significant effect on purchasing decisions at the Atlantis Perfume Shop in Medan, meaning that the hypothesis in this study was accepted.Keywords: Product Quality, Process, and Purchasing Decisions.
PENGARUH HARGA DAN PROSES TERHADAP LOYALITAS PELANGGAN MARTABAK BANGKA TERANG BULAN DI MEDAN Ginting, Samuel Tenang Ukur Ardianta; Br Tarigan, Selvida Riahta
JURNAL REGIONOMIC Vol 6, No 1 (2024): REGIONOMIC
Publisher : Universitas Quality

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36764/jg.v6i1.1305

Abstract

AbstrakMartabak Bangka Terang Bulan merupakan bisnis yang bergerak dibidang makanan khususnya Martabak. Ide bisnis Martabak Bangka Terang Bulan berawal dari ramainnya dikalangan masyarakat menyukai makanan khas daerah di Indonesia salah satunya Martabak Bangka ini, berangkat dari ide tersebut sehingga dikembangkan menjadi makanan yang memiliki standard cita rasa yang tinggi dan sebagai makanan yang mewakili ciri khas suatu daerah, dan dapat menjadi makanan yang sifatnya sebagai oleh – oleh. Peneliti melakukan pengamatan dan wawancara langsung kepada beberapa pelanggan untuk mengetahui masalah apa yang terdapat didalam masyarakat atau pasar sehingga dapatlah masalah seperti Harga dan Proses dalam sebuah bisnis menjadi berpengaruh terhadap Loyalitas Pelanggan. Tujuan penelitian ini adalah untuk mengetahui apakah Harga dan Proses secara bersama (simultan) maupun parsial berpengaruh signifikan terhadap Loyalitas Pelanggan Martabak Bangka Terang Bulan Di Medan. Pendekatan yang digunakan dalam penelitian ini adalah pendekatan Asosiatif. Sampel dalam penelitian ini berjumlah 50 responden. Teknik analisis menggunakan uji asumsi klasik, regresi linier berganda, uji t, uji f, dan koefisien determinasi. Hasil penelitian menunjukkan bahwa Harga (X1) dan Proses (X2) secara simultan berpengaruh signifikan terhadap Loyalitas Pelanggan (Y) Martabak Bangka Terang Bulan Di Medan dengan F-hitung 45,013 > 3,18  F-tabel dan signifikan 0,000 < 0,05, Harga secara parsial berpengaruh signifikan terhadap Loyalitas Pelanggan dengan t-hitung 5.374 > 2,011 t-tabel dan signifikan 0,000 < 0,05, Proses secara parsial berpengaruh signifikan terhadap loyalitas Pelanggan dengan t-hitung 2.087 > 2,011 t-tabel dan signifikan 0,000 < 0,05. Nilai R Square 65,7% memperlihatkan kontribusi Harga dan Proses terhadap Loyalitas Pelanggan. Sisanya 34,3% dipengaruhi variabel lain yang tidak diteliti. Berdasarkan latar belakang diatas, maka penulis tertarik untuk melakukan penelitian dengan judul mengenai Pengaruh Harga Dan Harga Terhadap Loyalitas Pelanggan Martabak Bangka Terang Bulan Di Medan. Kata Kunci : Harga, Proses dan Loyalitas Pelanggan. AbstractMartabak Bangka Terang Bulan is a business that operates in the food sector, especially Martabak. The business idea for Martabak Bangka Terang Bulan started from the popularity among people who like regional specialties in Indonesia, one of which is Martabak Bangka, starting from this idea so that it was developed into a food that has a high standard of taste and as a food that represents the characteristics of a region, and can be become food as souvenirs. Researchers conducted direct observations and interviews with several customers to find out what problems exist in society or the market so that problems such as prices and processes in a business can have an influence on customer loyalty. The purpose of this research is to find out whether price and process together (simultaneously) or partially have a significant effect on customer loyalty at Martabak Bangka Terang Bulan in Medan. The approach used in this research is an associative approach. The sample in this study consisted of 50 respondents. The analysis technique uses the classical assumption test, multiple linear regression, t test, f test, and coefficient of determination. The results of the research show that Price (X1) and Process (X2) simultaneously have a significant effect on Customer Loyalty (Y) of Martabak Bangka Terang Bulan in Medan with F-count 45.013 > 3.18 F-table and significant 0.000 < 0.05, Price partially has a significant effect on Customer Loyalty with a t-count of 5,374 > 2.011 t-table and a significant 0.000 < 0.05. The process partially has a significant effect on Customer Loyalty with a t-count of 2,087 > 2.011 t-table and a significant 0.000 < 0.05 . The R Square value of 65.7% shows the contribution of Price and Process to Customer Loyalty. The remaining 34.3% is influenced by other variables not studied. Based on the background above, the author is interested in conducting research with the title The Influence of Prices and Prices on Customer Loyalty of Martabak Bangka Terang Bulan in Medan. Keywords: Price, Process and Customer Loyalty.
Co-Authors Adinda Kristin Siringo Ringo Aldi Ginting Bangun, Cindy Gloria Br Tarigan, Selvida Riahta Conie Nopinda Br Sitepu L.P. Sihombing, Thomas Ronald Ferdinand M. Sitorus Saragih, Heni Erfita Sembiring, Riski - Siringo Ringo, Adinda Kristin