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All Journal Welfare: Jurnal Pengabdian Masyarakat
Mauludin, M. Soleh
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Environmental Science Social Sciences

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Meningkatkan Legalitas Produk Melalui Pendampingan untuk Pengurusan Ijin Edar dan Sertifikasi Halal pada UMKM Kusuma Sari Kusumaningrum, Ine Febri; Zakia, Iqna Faridhatuz; Saadah, Irfaus; Natalia, Jian; Putra, Jonathan Rizki Eka; Mauludin, M. Soleh
Welfare : Jurnal Pengabdian Masyarakat Vol. 2 No. 1 (2024): Welfare : March 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v2i1.807

Abstract

This service activity aims to increase the legality of Kusuma Sari MSME products through assistance in processing distribution permits and halal certification. It is hoped that this assistance can help Kusuma Sari MSMEs located on Jl. Kusuma Nation Hero No. 18A, Kediri City, fulfill halal requirements and strengthen their business development strategy. The method used in this service involves IAIN Kediri students who provide guidance and consultation regarding halal production practices, selection of raw materials, and production processes according to halal standards. Apart from that, assistance also includes developing marketing strategies that emphasize halal certification to increase product attractiveness in local and international markets. The results of this service activity show that Kusuma Sari MSMEs have succeeded in adopting halal production practices that comply with standards, obtaining halal certification, and increasing product legality. As a result, the competitiveness of products in the market increases, and Kusuma Sari MSMEs are able to attract more consumers both locally and internationally.
Memajukan Bisnis Lokal: Pendampingan Pemasaran Online untuk Mendorong Kemandirian UMKM Krupuk Rambak Kulit Sapi Dua Putra Kediri Risma Siti Nurhayati; Rosa, Selvia Dia; Rohmah, Septia Lutfiatul; Fadila, Septia Nur; Arlency, Shalina Zuan; Mauludin, M. Soleh
Welfare : Jurnal Pengabdian Masyarakat Vol. 2 No. 1 (2024): Welfare : March 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v2i1.810

Abstract

This assistance aims to improve the understanding and skills of Dua Putra Kediri MSMEs in online marketing, with a focus on the use of social media to increase sales and product image. The method used is intensive mentoring through observation, interviews, and the presentation of material. The results show satisfaction from the implementation of online marketing, where MSME Dua Putra Kediri succeeded in increasing sales and creating better product branding. MSME owners also expressed their approval for the use of online marketing as a strategy that suits their needs and business development.
Co-Authors Arlency, Shalina Zuan Fadila, Septia Nur Kusumaningrum, Ine Febri Natalia, Jian Putra, Jonathan Rizki Eka Risma Siti Nurhayati Rohmah, Septia Lutfiatul Rosa, Selvia Dia Saadah, Irfaus Zakia, Iqna Faridhatuz