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All Journal JURNAL HUTAN LESTARI Jurnal Bakti Masyarakat Manajemen Indonesian Journal of Community Empowerment Jurnal Signaling
Yopita, Yopita
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Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Public Health

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KEARIFAN LOKAL MASYARAKAT DUSUN TEKALONG DESA SETIA JAYA DALAM MENJAGA KEBERADAAN TEMBAWANG DI KECAMATAN TERIAK KABUPATEN BENGKAYANG Yopita, Yopita; Roslinda, Emi; Idham, M
JURNAL HUTAN LESTARI Vol 8, No 4 (2020): JURNAL HUTAN LESTARI
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jhl.v8i4.44064

Abstract

Tembawang is a form of land management carried out by the Dayak people in West Kalimantan. The exixtence of Tembawang in Tekalong Hamlet is still well preserved, it is suspected that the community is carrying out local wisdom in its management. This study aims to describe the forms of local wisdom that consist of knowledge, norms, regulations, and skills in Tekalong Village, Setia Jaya Village in tembawang management. The study was conducted using a survey method that is descriptive with interview techniques and questionnaire aids in the form of a list of questions submitted to a number of people (respondents). Respondents in this study were 30 people. There are 4 tembawang in Tekalong Hamlet, namely Tembawang Tekalong, Tembawang Sunge Tangket, Tembawang Bangkaris, and Tembawang Madas. The results of this study indicate that there are (5) forms of local wisdom that support the management of tembawang in Tekalong Hamlet, namely : (1). Knowledge, apply customary law to every violatoin both intentionally or unintentionally, the community also believes in several myths to be used as role models in managing Tembawang. (2). Norm, there are certain days the people cut Tembawang location. (3). Regulations, no trees can be cut down in Tembawang, and may not carry out activities that can damage the ecosystem that is in Tembawang. (4). Skills, the community utilizes the Tembawang land by planting fruit-producing trees, and (5). Trust, the presence of a ghost (Kuntilanak) who was killed, the myth of the worm king who became a watchman on Tembawang, may not build a house/sacred landKeywords : Local Wisdom,  Indigenous people, Tembawang
RAFIN’S SNACK WIRAUSAHA LOKAL GO INTERNATIONAL Nurbaiti, Nurbaiti; Yopita, Yopita
Jurnal Bakti Masyarakat Manajemen Vol 3, No 2 (2023): Volume 3 Nomor 2 Tahun 2023
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Manajemen Universitas Malahayati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33024/jbmm.v4i1.16811

Abstract

The snack food industry is currently one of the industries that provides great prospects in Indonesia and abroad. To more understand the production process, product innovation, and marketing strategies used by Rafin's Snack, the aim is to provide in-depth insight into the company's operations, as well as identify best practices that can be applied in the snack food industry. The emergence of various snack brands in the Indonesian market reflects the high consumer demand for convenient and tasty snacks. Rafin's Snack was established with the aim to answer this challenge, presenting snacks that are not only delicious but also reflect Indonesia's rich culinary culture. Rafin's Snack was founded in 2020 by a group of young entrepreneurs who had a vision to introduce the flavors of Indonesia through innovative snacks. However, most of the existing products still lacked attention to health aspects and the uniqueness of local flavors. Learn industry practices, collect data, and gain practical insights relevant to students' studies. Students will get the opportunity to connect the theory learned with real practice, while the management team can discuss and learn from the business strategies implemented by Rafin's snack towards more widespread trade abroad in an effort to enter the international market.
PENINGKATAN KAPASITAS UMKM DESA SUMBER MULYO MELALUI STRATEGI DIGITAL MARKETING Yopita, Yopita; Pratama, Reza Hardian
MAJU : Indonesian Journal of Community Empowerment Vol. 2 No. 1 (2025): MAJU : Indonesian Journal of Community Empowerment, Januari 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/hztvvf49

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a significant role in supporting rural economic growth, including in Sumber Mulyo Village, Tanggamus Regency. However, product marketing challenges remain one of the primary obstacles faced by MSME actors. This community service program aims to enhance the capacity of MSMEs through training and mentoring on digital marketing strategies. The program includes education on utilizing social media, online marketplaces, and creating engaging content to attract consumer interest. The methods used in this program involve theoretical training, practical simulations, and direct mentoring in designing and executing digital marketing campaigns. The expected outcomes are improved understanding among MSME actors regarding digital marketing strategies, enhanced skills in creating attractive marketing content, and increased capability to leverage digital platforms for broader market reach. With this capacity enhancement, MSMEs in Sumber Mulyo Village are expected to become more competitive in marketing their products online, thereby supporting sustainable and technology-based rural economic growth.
PENGARUH KONTEN MARKETING DAN MARKETPLACE TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (STUDI KASUS TOKO BATIK DEANDRA) Surya R, Adi; Yopita, Yopita
Jurnal Signaling Vol 14, No 1 (2025): Jurnal Signaling
Publisher : STMIK Pringsewu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/signaling.v14i1.1827

Abstract

The advancement of digital technology has encouraged businesses, especially micro, small, and medium enterprises (MSMEs), to utilize content marketing and marketplace platforms to reach a wider consumer base. This study aims to analyze the influence of content marketing and marketplaces on consumer purchasing decisions, with a case study on Batik Deandra, an MSME actively engaged in digital marketing. The research adopts a quantitative approach using a questionnaire distributed to 100 respondents. Data were analyzed using multiple linear regression. The results indicate that both content marketing and marketplace presence have a significant and positive influence-both simultaneously and partially-on consumer purchasing decisions. These findings highlight the strategic importance of quality content and optimized use of marketplace features in enhancing consumer engagement and purchase conversion, particularly in the MSME sector.
Co-Authors Emi Roslinda M Idham, M Nurbaiti Nurbaiti Pratama, Reza Hardian Surya R, Adi