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All Journal AGREGAT Velocity: Journal of Sharia Finance and Banking
Hendri Hermawan
Unknown Affiliation
Religion Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Engineering Social Sciences Transportation

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Digital Marketing Management in improving Business Performance: Study on Bank Jateng Syariah daniarso, Indra; Hendri hermawan
Velocity: Journal of Sharia Finance and Banking Vol 4 No 1 (2024): Mei 2024
Publisher : Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/velocity.v4i1.7246

Abstract

This study aims to analyze the use of Instagram as a marketing tool in promoting Bank Jateng Syariah funding and financing products, as well as marketing strategies and their influence on improving the Bank's business performance. The research method used is qualitative with a descriptive approach. Data is collected through literature study and analysis of social media analytics from Instagram posts. The results showed that Bank Jateng Syariah successfully used Social Media as a marketing tool by presenting interesting and informative visual content regarding the distribution of funds and financing programs. The marketing strategy involves active interaction with the audience, and utilization of social media features. Promotion of Bank Jateng Mobile Banking application also has a positive impact on increasing awareness, downloads, and use of digital banking services.
Efektivitas Quantity Take-Off dalam Proyek Swakelola dengan Integrasi Building Information Modeling (BIM) Rizki, Alvan; Atik Wahyuni; Hendri Hermawan
AGREGAT Vol 10 No 2 (2025)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/ag.v10i2.29122

Abstract

The Quantity Take-Off (QTO) process plays a vital role in preparing construction cost estimates. However, conven-tional methods, which are still widely used in Indonesia particularly in self-managed projects often result in vol-ume deviations and require longer processing time. This study investigates the application of Building Information Modeling (BIM) using Autodesk Revit for QTO in the construction of an eight-story hospital project carried out through self-management. A quantitative experimental method was employed by comparing the QTO results of concrete and reinforcement in major structural elements from both approaches. The findings indicate that the av-erage deviation for concrete volume was 1.21%, while the average deviation for steel reinforcement was 1.75%. The highest concrete deviation occurred in shear walls (3.70%) due to differences in volume calculation for open-ings and elevation variations, whereas the highest reinforcement deviations were found in columns (2.72%) and beams (2.63%) as the conventional approach tends to simplify reinforcement details such as lengths, splices, and bends. The study concludes that BIM-based QTO is not only technically more reliable but also addresses the limita-tions of human resources in self-managed projects. Therefore, adopting BIM is strongly recommended as a digital transformation strategy for more efficient quantity management in infrastructure projects in Indonesia.
Co-Authors Atik Wahyuni daniarso, Indra Rizki, Alvan