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All Journal Moestopo Journal of International Relations (MJIR) Program Pemberdayaan Masyarakat
Satria, Aldi
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Biochemistry, Genetics & Molecular Biology Economics, Econometrics & Finance Education Social Sciences

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STRATEGI PENANAMAN MODAL ASING (PMA) PT PERTAMINA LUBRICANTS DI THAILAND TAHUN 2015 Ardi, Andre; Satria, Aldi
Moestopo Journal of International Relations (MJIR) Vol 4, No 2 (2024): Moestopo Journal of International Relations (MJIR)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/mjir.v4i2.5530

Abstract

The purpose of this research is to analyze the Foreign Direct Investment (FDI) strategy of PT Pertamina Lubricants in Thailand in 2015. The method used in this research is qualitative with descriptive research type, the data collection techniques used include interviews, official documents, literature books, journals, reports, and online sources. The theories or concepts utilized in this study include foreign direct investment, multinational corporations, business strategy, competitive strategy, and political strategy. The results of this study explain that PT Pertamina Lubricants adopted business, competitive, and political strategies, with acquisition being the most effective method for entering the Thailand market. Several factors influenced this investment decision, including government regulations, market competition, and tax policies. The acquisition strategy enabled PT Pertamina Lubricants to establish a stronger market presence, leverage existing distribution networks, and enhance competitive advantages. This study provides insights into how multinational corporations strategize their foreign investments, particularly in Southeast Asia.
Transformasi Fixed Mindset Menjadi Growth Mindset pada Pelaku UMKM Pancoran Mas, Depok sinulingga, gairah; Primafira B Eka, Andi; Yunitawati, Widya; Laksemi Bania Siregar, Laksemi; Satria, Aldi; Eka Putri, Vanisa; Kurnia, Ester; Al-Aziz, Faisal; Elisabeth, Arta
Jurnal Pengabdian Masyarakat Program Pemberdayaan Masyarakat Nasional Vol. 2 No. 02 (2025): Jurnal Pengabdian Masyarakat : Program Pemberdayaan Masyarakat
Publisher : STIE MBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64694/propernas.v2i02.56

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk mentransformasikan pola pikir pelaku UMKM di Pancoran Mas, Depok dari fixed mindset menuju growth mindset. Kegiatan dilatarbelakangi oleh tantangan adaptasi UMKM terhadap dinamika pasar dan teknologi yang terus berkembang, namun masih terbentur pada keterbatasan pola pikir dan ketahanan psikologis. Kegiatan dilaksanakan dalam bentuk seminar interaktif, diskusi kelompok, pengisian lembar kerja reflektif, serta permainan yang mendukung pembelajaran aktif. Hasil dari kegiatan ini menunjukkan antusiasme peserta dalam mengeksplorasi diri dan perencanaan usaha ke depan. Pelaku UMKM mulai menunjukkan kesadaran akan pentingnya evaluasi diri dan kesiapan menghadapi perubahan sebagai bagian dari pertumbuhan. Hal ini tercermin dalam lembar kerja yang diisi, serta diskusi yang menggambarkan adanya perubahan sudut pandang terhadap kegagalan dan pengembangan usaha.
Co-Authors Al-Aziz, Faisal Ardi, Andre Eka Putri, Vanisa Elisabeth, Arta Kurnia, Ester Laksemi Bania Siregar, Laksemi Primafira B Eka, Andi Sinulingga, Gairah Yunitawati, Widya