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All Journal J@TI (TEKNIK INDUSTRI) Altasia : Jurnal Pariwisata Indonesia Jurnal Abdimas Pariwisata ASEAN Marketing Journal
Berliandaldo, Mahardhika
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Humanities Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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KAJIAN EFEKTIVITAS PROGRAM CORPORATE SOCIAL RESPONSIBILITY (CSR): STUDI KASUS PERUSAHAAN PEMBANGKIT ENERGI “Y” Ririh, Kirana Rukmayuninda; Wicaksono, Adityo; Berliandaldo, Mahardhika; Ajie, Firman Tri
J@ti Undip : Jurnal Teknik Industri Vol 16, No 1 (2021): Januari 2021
Publisher : Departemen Teknik Industri, Fakultas Teknik, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (729.665 KB) | DOI: 10.14710/jati.16.1.29-41

Abstract

Perusahaan pembangkit energi dikenal dengan operasi bisnisnya yang menimbulkan dampak negatif sosial dan lingkungan yang cukup massif. Oleh karena itu perusahaan perlu melaksanakan tindakan mitigasi untuk mereduksi dampak negatif tersebut melalui program CSR. Efektivitas program CSR penting dievaluasi untuk mengetahui apakah dapat menghadirkan dampak sosial-lingkungan positif secara signifikan atau tidak. Salah satu metode evaluasi dampak yang populer digunakan oleh lembaga non-profit di berbagai negara adalah metode Social Return on Investment (SROI). Namun masih sedikit penelitian empiris yang dilakukan untuk memberikan bukti implementasi metode ini dalam konteks evaluasi program CSR. Untuk itu, penelitian ini bertujuan untuk mengisi kesenjangan yang ada dengan memberikan bukti empiris implementatif dan modifikasi kecil pada metode SROI untuk evaluasi CSR. Lebih lanjut penelitian ini juga memberikan kontribusi praktikal dengan menyediakan gambaran bagi perusahaan pembangkit energi untuk dapat mengukur efektivitas program CSR menggunakan metode SROI. Hasil pengukuran dapat menjadi dasar optimasi program CSR perusahaan. Dalam studi kasus Perusahaan Pembangkit Energi “Y”, hasil perhitungan SROI menunjukkan bahwa program CSR yang dilakukan “cukup efektif” dengan total dampak positif yang ditimbulkan sebesar Rp. 2,69 untuk tiap rupiah yang diinvestasikan. Namun, Perusahaan “Y” cenderung banyak melakukan aktivitas yang berdampak sosial dan minim aktivitas yang berdampak positif terhadap lingkungan.Abstrak[A Study of Corporate Social Responsibility (CSR) Program Effectiveness: A Case Study in Energy Company “Y”]  Energy companies are known for their massive impacts on the social and environmental condition. Hence, they must conduct mitigation actions for reducing the negative impacts through CSR programs. A continuous evaluation of CSR programs effectiveness is crucial to understand whether they can bring significant social-environmental returns or not. One of the most popular methods of impact evaluation utilized by non-profit organizations is Social Return on Investment (SROI). However, only a few empirical research provides evidence for the implementation of this method in the context of CSR program evaluation. Therefore, this research aims to address this hiatus by giving empirical evidence on SROI implementation and incremental modification for CSR evaluation. Furthermore, this research also provides practical contributions by depicting how an energy company can measure its CSR program utilizing SROI. The measurement result can be used as guidance for optimizing the company’s CSR program. In our case study of Power Generator Company “Y”, the SROI calculation shows that the CSR program is “effective” with a total return Rp 2.69 for each rupiah invested. However, Company “Y” tend to conduct more activities for social return, rather than activities for environmental return.Keywords: Corporate Social Responsibility; Environmental Impact; Effectiveness; Social Impact; SROI
THE OUTLOOK DIGITAL INDOOR ADVERTISING IN MINI-MARKET USING TECHNO ECONOMY ANALYSIS: IMPLEMENTATION IN INDONESIA Hendrix, Tommy; Ajie, Firman Tri; Berliandaldo, Mahardhika
ASEAN Marketing Journal
Publisher : UI Scholars Hub

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Abstract

Manuscript type: Research Article Research Aims: This paper wants to confirm the process feasibility study and advantage application when technology in social media enters goods' commercialisation. Design/methodology/approach: The methodology used in this research qualitative research methodologies, with an approach to data analysis using techno-economic and collective data on digital indoor advertising. Research Findings: The results of techno-economic analysis and feasibility analysis explaining digital indoor advertising business in Indonesia mini market is declared worthy of running, with description NPV on cash flows Rp. 3,664,679,991 and NPV sensitivity analysis of Rp. 3,554,930,887, IRR of 14.09%, and 13.96% (sensitivity analysis). Theoretical Contribution/Originality: This research contributes to the growth rate of digital advertising usage in Indonesia by viewing and measuring the business feasibility relating to the products used and looking at the profit and loss projects for the company when willing to run the business based on the techno-economic analysis. Practitioner/Policy Implications: This study intended as a reference and recommendation for promoting a product through a feasibility study, which tailors to the advantages implementation of digital indoor advertising mini-market in Indonesia. Especially for management/managers, product promotion becomes a strategy that has to play to catch up and develop market segmentation of a product. Research limitation & implications: The implementation needs business feasibility in determining effective or not promoting a product through techno-economic analysis. Digital advertising, which placed in a mini-market, can potentially lift the branding of a product in the marketing function.
Kebijakan Pengembangan Pariwisata Tangguh Bencana Melalui Kolaborasi dan Manajemen Pariwisata Kebencanaan Terintegrasi Berliandaldo, Mahardhika; Prasetyo, Ari; Sakti, Viky Pemuda Indra
Jurnal Abdimas Pariwisata Vol. 4 No. 1 (2023): Jurnal Abdimas Pariwisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/jap.v4i1.422

Abstract

The development of disaster-resilient and disaster-safe tourism policies, policy strengthening and implementation of collaboration will be integrated into one disaster tourism management framework. In the past decade, Indonesia has never been separated from the threat of disasters or crises that hurt Indonesia's economic growth. Tourism suffers considerable losses from a tragedy or crisis that befell our country. Through the development of resilient and disaster-safe tourism, policy strengthening and collaboration implementation will integrate into one disaster tourism management framework aimed at strengthening the tourism sector's resilience and contributing to social and economic aspects. This article uses desk study and descriptive-analytical approaches. The author finds that the development of disaster-resilient tourism must be synergized with the context of disaster management, namely the pre-disaster stage, when a disaster occurs, and the post-disaster step, which is implemented through an alignment scheme for tourism policy and disaster management as well as collaboration between stakeholders through five stages of the program which aims to provide quick and responsive resolution and collaboration steps in dealing with recovery and long-term resilience actions, especially in the tourism sector with an integrated disaster tourism management framework. Some of the recommendations from this study include the New Regulation, which explicitly regulates disaster-resilient tourism, the intensive collaboration between ministries/institutions, the synergy of tourism programs and disaster management for disaster-prone destinations, and the realization of integration of tourism and disaster policies.
Analisis Strategi Pengembangan Smart Destinations: Perspektif Service-Dominant Logic Holman Fasa, Angga Wijaya; Andriani, Dini; Haribudiman, Irwan; Berliandaldo, Mahardhika
Altasia Jurnal Pariwisata Indonesia Vol. 5 No. 2 (2023): Jurnal ALTASIA (Agustus)
Publisher : Program Studi Pariwisata - Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/altasia.v5i2.7520

Abstract

Seiring pesatnya perkembangan teknologi informasi dan komunikasi digital (TIK) memberikan pengaruh yang signifikan bagi semakin maraknya usaha pariwisata yang membangun konsep smart destination guna memenuhi keinginan wisatawan. Berdasarkan hasil temuan dari beberapa referensi dan literatur, ternyata terdapat research gap mengenai belum adanya kajian lebih dalam tentang pengembangan strategi smart destination di Indonesia, terutama dalam penggunaan kerangka kerja service-dominant logic yang melibatkan wisatawan dalam pengembangan produk baru (value co-creation). Pendekatan deskriptif kualitatif juga digunakan untuk menggambarkan tingkatan strategi yang dibuat berdasarkan jangka waktu pelaksanaan. Diperoleh tiga berdasarkan jangka waktu pelaksanaan. Pertama, strategi jangka pendek (1-5 tahun) digolongkan dengan fokus program tata kelola smart destination, penggunaan alat berbayar elektronik dan pemasaran berbasis internet. Berikutnya, jangka menengah (5-10 tahun), program yang dilaksanakan antara lain penggunaan kendaraan listrik ramah lingkungan, GPS tracking tourist activity, monitoring pengelolaan lingkungan yang disimpan melalui database online, serta augmented reality for visitor management and interpretation. Terakhir, strategi jangka panjang (>10 tahun) penerapan destination low energy, otomatisasi layanan dan artificial intelegence. Utamanya semua penerapan strategi high technology yang menyesuaikan perkembangan jaman dirancang untuk memberikan kepuasan bagi wisatawan dengan tujuan agar berkunjung kembali dan berimbas pada keberlanjutan destinasi pariwisata. Secara keilmuan, studi ini dapat memberikan usulan alternatif kebijakan yang dapat digunakan bagi pengambil kebijakan dan menambah referensi bagi studi lanjutan terkait pengembangan smart destination.
Co-Authors Ajie, Firman Tri Andriani, Dini Ari Prasetyo Haribudiman, Irwan Holman Fasa, Angga Wijaya Kirana Rukmayuninda Ririh Sakti, Viky Pemuda Indra Tommy Hendrix, Tommy Wicaksono, Adityo