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All Journal Enrichment: Journal of Multidisciplinary Research and Development Jurnal Ilmu Kesejahteraan Sosial
Parikesit, Bonifasius
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Humanities Economics, Econometrics & Finance Engineering Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Pemberdayaan Perempuan Dalam Kewirausahaan Sosial(Studi Kasus Waroeng Hijau, Ancol) Yudithadewi, Dien; Parikesit, Bonifasius; Sudarmanti, Rini
Jurnal Ilmu Kesejahteraan Sosial
Publisher : UI Scholars Hub

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Abstract

This research focuses on social entrepreneurship called Waroeng Hijau, which was initiated by one of the Regional Owned Enterprises since 2008. Waroeng Hijau is a women's empowerment program to address social issues in the Pademangan Sub-district, North Jakarta. This study uses a persuasive case approach (Siggelkow, 2007) to see the institutional structure or business model of social entrepreneurship that supports women's empowerment. The data collection process is carried out through literature review and interviews with relevant stakeholders. The results of the study stated that the innovative management model and funding, equality, and mutual cooperation became elements of empowerment that support social entrepreneurship performance.
Consumer Awareness of Sustainable Margarine Parikesit, Bonifasius; Yudithadewi, Dien; Tantri, Irene; Yuliastanti, Erika Dwi
Enrichment: Journal of Multidisciplinary Research and Development Vol. 3 No. 4 (2025): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v3i4.396

Abstract

Indonesia holds a prominent position as both a producer and consumer of margarine. Research indicates a growing interest among Indonesian consumers in opting for sustainable products, demonstrating a willingness to pay more in such choices. This study delves into the consumption patterns surrounding palm oil-based margarine, aiming to pinpoint the factors influencing consumers towards sustainable margarine option. The selection of margarine aligns with commonly consumed household products. Moreover, the choice of research subject intertwines with the significance of raw materials sourced from commodities that play pivotal roles in economic, social, and environmental spheres. Employing a qualitative methodology, this research engages observation and interviews with 36 participants, utilizing the Focus Group Interview (FGI) technique. The findings underscore that 33 respondents prioritize brand preference when selecting margarine, while three base their choice on habitual consumption patterns. Interestingly, price and eco-labels did not emerge as significant factors influencing purchase decisions among the respondents. However, a notable majority expressed a readiness to transition to sustainable options within their preferred brand, indicating a willingness to pay a premium of up to 10 percent for eco-labelled margarine. Intriguingly, all participants remained unaware of the availability of sustainable margarine options, shedding light on a potential gap in consumer awareness within the market.
Co-Authors Sudarmanti, Rini Tantri, Irene Yudithadewi, Dien Yuliastanti, Erika Dwi