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All Journal Jurnal Studi Pemerintahan ADINDAMAS: Jurnal Pengabdian Kepada Masyarakat
FAHRIZAL, MOHAMMAD
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Humanities Economics, Econometrics & Finance Environmental Science Social Sciences

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Capitalization of Hatred and Mass Mobilization: 2017 Jakarta Gubernatorial Election Case FAHRIZAL, MOHAMMAD
Jurnal Studi Pemerintahan Vol 10, No 2 (2019): July 2019
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (471.951 KB) | DOI: 10.18196/jgp.102100

Abstract

This paper aims to describe in detail how the capitalization of hatred can effectively be used as a political commodity, especially in terms of mass mobilization to intervene in government policies. By utilizing a theoretical approach of Cherian George, the author tries to analyze the campaign process and the 2017 Jakarta gubernatorial election, which involves a lot of practices of capitalization of hatred - especially by using religious narratives - so that it successfully raises negative views of certain social groups. This study proves that hatred capitalization has profoundly used to mobilize mass and suppress opposing group voters so that certain candidates can achieve a political gain in the election.
Sosialisasi Digital Marketing Pada UMKM Desa Jatimekar Jatiluhur Purwakarta Sawitri Rahayu, Julianti; Fahrizal, Mohammad; Rahmayanti, Siska; Oktapianti, Mila Sari
ADINDAMAS: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2022): ADINDAMAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : STIE Syariah Indonesia Purwakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (740.424 KB) | DOI: 10.37726/adindamas.v2i1.364

Abstract

Information Technology has a very important role as a solution to overcome government affairs, one of which is business and the economy. The presence of the marketplace now helps a lot of people's needs, how much activity is spent using the marketplace as a fulfillment of daily needs. MSME actors are required to be able to adapt to current transaction conditions and developments. The purpose of this PKM program is so that MSME actors in Jatiluhur Village, Jatiluhur Purwakarta, can increase the number of sales through digital marketing, and MSME actors can adapt to new habits, namely digital marketing. The method used in this PKM uses a lecture and discussion approach. The results of PKM activities regarding digital marketing socialization to MSMEs in Jatimkar Village, Jatiluhur District, Purwakarta Regency went smoothly, it was seen that MSME actors were very enthusiastic about the presentation of digital marketing materials and training. This activity has a positive impact on MSME actors, one of which is increasing the knowledge and understanding of MSME actors about digital marketing and increasing confidence in marketing products online
Co-Authors Oktapianti, Mila Sari Rahmayanti, Siska Sawitri Rahayu, Julianti