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All Journal ADINDAMAS: Jurnal Pengabdian Kepada Masyarakat
Oktapianti, Mila Sari
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Humanities Economics, Econometrics & Finance Environmental Science

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Sosialisasi Digital Marketing Pada UMKM Desa Jatimekar Jatiluhur Purwakarta Sawitri Rahayu, Julianti; Fahrizal, Mohammad; Rahmayanti, Siska; Oktapianti, Mila Sari
ADINDAMAS: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2022): ADINDAMAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : STIE Syariah Indonesia Purwakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (740.424 KB) | DOI: 10.37726/adindamas.v2i1.364

Abstract

Information Technology has a very important role as a solution to overcome government affairs, one of which is business and the economy. The presence of the marketplace now helps a lot of people's needs, how much activity is spent using the marketplace as a fulfillment of daily needs. MSME actors are required to be able to adapt to current transaction conditions and developments. The purpose of this PKM program is so that MSME actors in Jatiluhur Village, Jatiluhur Purwakarta, can increase the number of sales through digital marketing, and MSME actors can adapt to new habits, namely digital marketing. The method used in this PKM uses a lecture and discussion approach. The results of PKM activities regarding digital marketing socialization to MSMEs in Jatimkar Village, Jatiluhur District, Purwakarta Regency went smoothly, it was seen that MSME actors were very enthusiastic about the presentation of digital marketing materials and training. This activity has a positive impact on MSME actors, one of which is increasing the knowledge and understanding of MSME actors about digital marketing and increasing confidence in marketing products online
Pendampingan Pemasaran Digital Kepada Pelaku UMKM Abon Ikan Patin di Desa Jatimekar Kecamatan Jatiluhur Alpiani, Yuli; Zulfikal, Muhamad; Oktapianti, Mila Sari
ADINDAMAS: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 2 (2022): ADINDAMAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : STIE Syariah Indonesia Purwakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37726/adindamas.v2i2.397

Abstract

In order to increase the income of fishermen, one of them is processing fish catches to be used as food ingredients, so that processing has added value for fishermen to meet their daily needs. After the fish was successfully made into shredded catfish, further problems arose related to the marketing of the shredded catfish product, especially during the Covid-19 pandemic, all community activities were limited. This marketing problem is often a major problem for MSME players who are not literate or keep abreast of technological developments, including the shredded catfish MSME actors who still do not understand the use of social media as an effective marketing medium in generating many profits. The aim of the PKM is to help increase the sales of MSME actors in Shredded catfish in Jatimekar Jatiluhur Village, Purwakarta. The method used in this PKM program uses socialization and mentoring methods. The results of this PKM technically have been successfully implemented. The shredded catfish MSME actors have experienced changes both in terms of understanding and in terms of marketing. Initially, the shredded catfish MSME actors were still unfamiliar with digital marketing, now they understand digital marketing, including stages by stages in digital marketing. In addition, the MSME actors of shredded catfish, which previously used traditional methods in marketing the shredded catfish product, are now starting to use several marketplaces and Websites, even though the Website is still affiliated with the village.
Pemberdayaan Perangkat Desa Jatimekar Jatiluhur Purwakarta melalui pelatihan Pembukuan Keuangan Sederhana Oktapianti, Mila Sari
ADINDAMAS: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2022): ADINDAMAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : STIE Syariah Indonesia Purwakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (602.074 KB) | DOI: 10.37726/adindamas.v2i1.426

Abstract

On October 16, 2021, Purwakarta held a simultaneous village head election party, many Village Heads nominate with various visions, missions and strategies to win the village head election. Furthermore, on October 18, 2021 as many as 170 elected Village Heads were officially inaugurated by the Regent of Purwakarta Hj. Anne Ratna Mustika, S.E, the elected Village Head must be able to adapt to the conditions and situations of the village apparatus, especially the elected Village Head is inexperienced or new. Not a few Jatiluhur Purwakarta Village apparatuses who still have limited knowledge of the bookkeeping system, including simple financial bookkeeping. The purpose of this PKM is to provide understanding and knowledge to the Jatimkar Village Apparatus on a simple financial bookkeeping system. The results of the PKM activity on Empowering Village Apparatus Jatiluhur Jatiluhur Purwakarta through the Simple Financial Bookkeeping training went well and smoothly, the participants were very enthusiastic, it could be seen from the village apparatus that they participated in all activities well and easily understood all the material provided by the PKM team. Starting from the stage of providing material, bookkeeping procedures, to the practice of making simple financial bookkeeping. After training in simple financial bookkeeping for village officials, Bumdes, Kadus, RT and RW, each party or village official in Jatimkar, Jatiluhur, Purwakarta Villages has been able to make simple financial reports that can be presented and easily understood by all, including the community.
Sosialisasi Digital Marketing Kepada Masyarakat Desa Cipinang Dalam Mewujudkan Transformasi Ekonomi Mandiri Supriyadi, Yodi; Diana, Sari Nur; Aziz, Reza Afrizal; Oktapianti, Mila Sari
ADINDAMAS: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 2 (2024): ADINDAMAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : STIE Syariah Indonesia Purwakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37726/adindamas.v4i2.1099

Abstract

Pesatnya kemajuan teknologi membuat pemasaran terus tumbuh dan berevolusi serta pemasaran mengalami pergeseran dari tradisional menjadi digital. Hal tersebut memaksa dunia UMKM untuk terus mengikuti perkembangan zaman agar mampu bertahan dan berkembang. Indeks Pembangunan Manusia di Desa Cipinang mengalami kenaikan selama 4 tahun kebelakang. Namun, permasalahan yang muncul adalah penggunaan teknologi yang belum maskimal dilakukan oleh pelaku UMKM di Desa Cipinang. Tujuan PKM ini untuk memberikan pemahaman digital marketing kepada masyarakat Desa Cipinang dalam mewujudkan transformasi ekonomi mandiri, dengan memanfaatkan platform google maps sebagai media pemasaran mandiri. Metode yang digunakan seminar, diskusi dan evaluasi. PKM ini dapat disimpulkan bahwa masyarakat dan Pelaku UMKM Desa Cipinang kini telah memahami betapa pentingnya teknologi pemasaran digital, mulai memanfaatkan Google Maps dalam mempromosikan produk, dan mulai sadar serta beralih ke pemasaran digital. Terakhir masyarakat dan Pelaku UMKM Desa Cipinang mulai banyak memiliki alamat usaha yang terdaftar di Google Maps.
Co-Authors Alpiani, Yuli Aziz, Reza Afrizal Diana, Sari Nur FAHRIZAL, MOHAMMAD Rahmayanti, Siska Sawitri Rahayu, Julianti Supriyadi, Yodi Zulfikal, Muhamad